? Buy computer digital products to go to Zhujiang Road? It used to be the consumption habit of Nanjing citizens. Every household will buy one or two digital products on Zhujiang Road. But now, under the impact of e-commerce, the former digital kingdom has gone from bad to worse, and the store model that has been popular for more than ten years is going downhill. In fact, it is not only Zhujiang Road in Nanjing, but also the digital electronic store in Zhongguancun in Beijing and Xujiahui in Shanghai. The inevitable transformation is providing new development direction for these electronic stores and opening up new fields towards the road of entrepreneurial innovation.
Look at history >>& gt
There is Zhongguancun in the north.
Nanyouzhujiang road
Zhujiang Road, located in Xuanwu District, is famous for its digital electronic products in East China. However, before the 1980s, it was still an ordinary road. From 1985 to 1990, various shops have sprung up like mushrooms after rain; 1990, Jiang Ji Computer drove more than 20 electronic computers into Zhujiang Road. 1992 Zhujiang road computer center was established, and the status of Zhujiang road science and technology street was established, becoming the domestic IT industry? Star? Streets. ? Zhongguancun in the north and Zhujiang Road in the south? The reputation of was once widely circulated; 65438-0999 Zhujiang Road was identified as a part of Nanjing High-tech Development Zone, and the first Zhujiang Road Computer Festival was held. In 2000, Southeast University Science Park and Jiangsu Software Park settled in; In 2000? 20 10 is the golden decade of Zhujiang Road Digital Electronics.
At present, there are more than 3,000 enterprises in Zhujiang Road, with nearly10.5 million households and about 50,000 employees. The well-known Sanpower Group grew up with Zhujiang Road. On 1993, Yuan Yafei, the chairman of Sanpower Group, was just a small boss. He and his business partner Yao Yun rented a private room near the toilet of Xuanwu Science and Trade. Although the storefront is very small, this is the future triplet. In order to seek greater development, Yuan Yafei moved its company to the World Trade Center on 1997, and left a branch in Zhujiang Road. Although he left Zhujiang Road, Yuan Yafei thanked Zhujiang Road and thanked the sunrise industry at that time for learning a lot.
Like Yuan Yafei, the glory of Zhujiang Road has brought infinite scenery to many people, so buying a house and a car is not a problem. As Chen Ruogu, deputy director of the Management Committee of Science and Technology Street of Zhujiang Road, said, this road of electronic information gathering has cultivated a number of private enterprises and promoted their development and growth, such as Sanpower Group, Qingtian Technology and Fuzhong Computer.
Sigh the status quo >>& gt
Under the impact of e-commerce
Store rents go up and wages go down.
Manager Lu, who runs brand computers in Huahai Digital Plaza, remembers that the traffic around 2009 was much more than now. Collective purchase by units and companies can bring considerable income, and there are also many family users and student users.
But now, manager Lu's business is not very good. Once someone passes by, every store will have a salesperson like Manager Lu. Beauty, come and see what you need to buy and introduce it to you. ? This is mostly in vain, but I still hope that such a call will bring passengers.
? Now computer products are going downhill, and business is becoming more and more difficult. ? Manager Lu said with emotion that the impact of online e-commerce is great, and the impact on the entire Pearl River Road Computer City is also obvious. E-commerce makes prices more transparent to a certain extent, resulting in lower or even meager profits of physical stores. Coupled with the vicious competition of unscrupulous merchants, word of mouth has also been greatly affected.
The rent is getting higher and higher, and the salary is getting less and less. Manager Lu said that around 2007, the salary of sales staff in shopping malls was generally seven or eight thousand yuan, and now it is basically maintained at three or five thousand yuan. 1998 to 2002, the rent per square meter was only a few hundred yuan. Now the rent per square meter is several thousand yuan, and many stores have reached 50-60 square meters. Therefore, in recent years, he has also seen that the business is slow and the peers who can't make money have left one after another.
Seeking transformation >>& gt
Simple shop
Transformation? Department store IT shopping mall?
Huahai entered Zhujiang Road in 2004. There are far more than one similar store, and the earliest one is Old Lion. By September of 20001year, Bainaohui also led a trend and settled in Zhujiang Road. The manager of the service department of Bainaohui Shopping Mall said that when I first came to Zhujiang Road, there were many shops facing the street. The business of the shops increased significantly around 2004 and reached its peak in 2009. Unfortunately, the good times did not last long. With the emergence of 20 10 subprime mortgage crisis and the rise of online shopping, the coat of store scenery is gradually peeling off.
? Now, due to the decline in overall sales and gross profit margin, many businesses choose to transform and evacuate, and the entire store has been reduced by 20%? 30% of businesses. ? The manager of the service department of Bainaohui Mall said that taking Bainaohui as an example, the merchants who assembled computers once occupied all the venues on the third floor of Bainaohui, because the profit margin of an assembled computer was reduced from 1000 yuan to 2,000 yuan, and now it only accounts for 60% of the seating area.
In fact, with the progress of technology, the public can feel that the performance of electronic products is improving and the price is falling, which invisibly reduces the profit margin of businesses. The scenery is fading, so we can't be indifferent. Like many similar stores in the country, Bainaohui does not want to be forced to shut down. Last year, the sixth generation store of Bainaohui opened in Suzhou. It is no longer a simple store model, but a luxury shopping center. A brand has only one store in the store, which combines many elements such as innovation and catering. Department store IT shopping mall? It has become a new attempt for the future transformation of digital electronic stores, and it has also brought new thinking to the development of similar stores across the country.
Seeking transformation >>& gt
Zhujiang Road has been used for five years.
Become? Chuangye Street?
With the inevitable arrival of the times and the driving force of transformation, Beijing Zhongguancun, as a pioneer, has become the benchmark of the industry. It is reported that in the first eight months of this year, enterprises in Beijing Zhongguancun Demonstration Zone realized a total income of 2137.47 billion yuan, and innovation and entrepreneurship are leading Zhongguancun to the high end. ? From the beginning of the construction of Zhujiang Road, Zhongguancun was used as a benchmark, and later Zhongguancun was transformed and upgraded into a national science and technology park, but this method did not work on Zhujiang Road. ? Chen Ruogu said that Xuanwu District Government has been exploring the transformation and development system of Zhujiang Road, which coincides with this year? Mass entrepreneurship and innovation? It provides a starting point for the transformation of Zhujiang Road. Chuangye Street? It is a new model for the right medicine.
Many people wonder, when did Zhujiang Road start to go to Chuangye Street? As a matter of fact, Zhujiang Road was built more than ten years ago? Chuangye Street? Due to different times and different modes, connotations and emphases of entrepreneurship, the digital electronics industry at that time was not an innovation. ? Chen Ruogu said. ? Nowadays, innovation is innovative innovation, technological innovation, Internet plus innovation, and different times have given innovation different missions. ?
It is reported that due to the entrepreneurial atmosphere and foundation of Zhujiang Road, the renovation of Zhujiang Road will strive to create more than 50,000 square meters of creative space in Chuangye Street of Zhujiang Road in about five years, drive the industrial transformation of 600,000 square meters of carriers in the block, gather 20 comprehensive entrepreneurial service institutions and 60 professional entrepreneurial service institutions such as venture capital, incubate 654.38 million entrepreneurial enterprises and realize 654.38 million jobs. Chen Ruogu said that the five-year renovation time will be divided into three stages. What are the key words in the first stage? Point? By the end of 20 15, we will build a number of demonstration sites for demonstration space and create about 10 creative spaces with an area of about 1 10,000 square meters; What are the key words in the second stage? Movies? In the next three years, the central and western parts of Zhujiang Road (near Feng Dan Street) will become an innovation and entrepreneurship gathering area; What are the key words in the third stage? Build? After five years of construction, the pioneer block of Zhujiang Road has been formed.
In addition to policy guidance and industry changes, enterprises' innovation ability and willingness to seek transformation also need to be improved. The manager of the service department of Bainaohui Shopping Mall said that Bainaohui will keep up with the pace of change in the transformation to Chuangye Street. The most basic thing we can do for this is to provide a venue to support makers in the near future, and help newly graduated college students and second-time entrepreneurs to advance together in Chuangye Street.
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