First, the value of free

Now many industries are doing free experience, free return and other services, and probably only the catering industry has been pursuing the old concept that "there is no such thing as a free lunch". Many bosses who are ready to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your own products, are you afraid that customers will not come again next time? At present, many restaurants have opened and launched free products.

second, the core dishes are free and other dishes are charged

In fact, many people who make hot pot and skewers are using this model at present, which means that the bottom of the pot is free and the dishes are charged. There are also many people who sell stir-fried rice, under the banner of full rice. In fact, the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.

Third, free dishes drive paid dishes

Choose two dishes from the store that are profitable and have a decent taste, but they are not the best. Generally, there are more cold dishes, which makes customers feel that they can always "get cheap" when dining in your store.

Fourth, launch the main dish

Restaurants and restaurants must have the main dish. The main dish should be priced at a low price, but it should be profitable and taste good. Make it a must-have dish when entering the store.

V. Special dishes

Besides the main dishes, it is also necessary to have special dishes, which is one of the indispensable marketing projects of restaurants. How to do it?

(1) Set up five special dishes and sell them at the cost price

(2) Recommend dishes, and set up a display board at the entrance of the store to show the five to 11 dishes that customers order the most.

VI. Lucky customers can get free of charge

For example, customers who take lucky seats in the store every day can enjoy free of charge or free gifts

Another example is to set a lucky number every day, and customers who order this number can also enjoy free of charge or free gifts.

for example, how many customers can enjoy the corresponding discount before each day.