The following is a sample of the bakery business plan I compiled for you. Welcome to read it. Please pay attention to the model essay column of the plan book for more bakery business plan model essays. Bakery business plan model essay 1
Bread is a kind of food suitable for all ages, which can be used as dessert or afternoon tea. Although there are various flavors of bread on the market now, there are still many defects. Therefore, if you can cater to the public, opening a bakery will surely be welcomed and liked by customers.
1. Analysis of bakery project
At present, China's economy is developing rapidly, and the improvement of living standards has aroused people's strong interest in delicious bread. Bakeries are everywhere in China, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term sustainable growth. Moreover, the customer base of bread is almost suitable for all ages, loved by everyone and has a huge market.
Second, the purpose of the bakery project
Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, and then gradually develop direct stores in the local area, and finally set up a company to open the bakery to the whole country and even the world in the form of direct sales and franchise chain, and establish our own local bakery brand in China.
Third, the main products of the bakery
We mainly deal in bread, desserts, cakes, fine drinks, etc. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.
Fourth, the bakery service plan
1. Safety. In the food field, safety is the most relevant topic, so we will definitely use the safest and healthier ingredients.
2. Convenience. We should improve our services and processes according to customer needs, and strive to make as many customers feel convenience as possible.
3, respect, for customers, no matter who, we must respect, let customers feel our attention to them, and enhance trust.
4. Innovation means that people's tastes and requirements are getting higher and higher today. Failure to innovate means being eliminated by the market. Therefore, we jointly develop new products and tastes to meet customers' requirements.
5. Analysis of competition in bakeries
Shortcomings of bakeries in the market at present
1. Except for some big brands, most other small bakeries are not clean and hygienic, and many breads are directly placed in the open air, and the walls and floors in the shops are not very clean, which is easy to disgust customers.
2. It is difficult to guarantee the safety of raw materials. Most bakeries do not have their own raw material bases or reliable suppliers, so it is difficult to guarantee the safety of raw materials.
3. The products are single in variety and monotonous in taste.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products, low customer participation, and difficulty in adapting to the hot DIY market
6. Lack of featured products.
Our advantages
1. Warm and atmospheric storefront decoration, bright windows and windows make customers feel natural and warm, and the walls are all wallpaper and DIY stickers, so they are clean and interesting. No matter decoration or service, we can make customers feel at home.
2. We plan to establish our own base for more important raw materials in cooperation with others next year to ensure the safety and channel supply of ingredients.
3. In cooperation with scientific research institutions and many units, we can develop different single products with many tastes, meet the needs of different customers, and launch our own unique flagship products.
4. cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and enhances brand awareness.
5. At present, the market is far from saturated. In view of the weak competitors in the market, our entry will speed up the market reshuffle and improve the overall level of the industry, and the market prospect is very broad. Model essay on bakery business plan 2
1. Project background:
With the continuous improvement of people's living standards and the accelerating pace of life, citizens tend to prefer to go out to buy mature food. Bread is not only convenient, but also compatible with the combination of Chinese and Western food habits, so it is more popular among the public. No matter whether you come to supermarkets or stroll to pedestrian streets, streets, residential areas and farmers' markets, you can feel irresistible baking fragrance wafting with the wind.
Bakeries are welcomed by many citizens because of their convenience, quickness and freshness. In recent years, they have mushroomed in large, medium and small cities, and have become a beautiful landscape of the city. While the number of bakeries is rising, the quality of some bakeries can't be guaranteed. The first purpose of bakeries is to ensure good quality and freshness, and to ensure that the bread is fresh and tastes as good as possible.
2. Feasibility analysis
1. Disadvantages
There are several bakeries in the surrounding areas, residential areas, downtown areas and other prosperous areas, and they are branded and chained, with strong competitiveness.
itself is in the initial stage, the bread making technology is not exquisite enough, and the funding problem makes it impossible to carry out large-scale publicity.
the marketing management ability of the store manager (I am a student, which may be lacking in this respect)
2. Advantages
I am a student, and I can greatly meet the requirements of the majority of students in terms of student preferences?
Be able to have a stable customer base in a certain period of time
Use the after-school time to personally understand the types of bread and cakes that customers like, the passenger flow, the one-time purchasing power of customers, and the main customer categories (women/students, age groups).
III. Sales time, promotion means, services, etc.
Time: The bakery is open from 6 am to 2 pm; Generally, there are 1-2 shop assistants and 1 master, divided into two shifts in the morning and evening. The baker needs to make two batches of bread in the morning and afternoon to ensure the bread is fresh.
Promotion means: when a new store opens, it can attract a group of customers at a lower price (about 21% off the original price)
For customers who exceed a certain amount at one time, they can get a 15% discount permanently (membership system), and they can be bundled and sold together.
service: try our best to put the customer first, satisfy the requirements of the guests as much as possible, listen to the opinions of the guests, improve the service methods, etc.
Fourth, the purpose and goal of the store
We provide consumers with fresh and delicious bread, and the color and flavor are the most important factors for customers to choose a bread house. We put "freshly baked" and "delicious" in the first and second place, and the taste directly determines the future customers.
Hygiene is also an important consideration when consumers make purchases. Taste is very important to attract "repeat customers", and hygiene is the premise. Good hygiene makes customers feel comfortable and improves the positive evaluation of the store.
My goal is to earn back my capital during my school days, and have a good reputation and a stable source of customers, among which repeat customers account for a certain proportion.
V. Analysis of business environment and customers
1. Store address
The location of the bakery is very important. With a good location, the bakery is half the battle.
unlike some shops, not all downtown areas are suitable for opening bakery. Customers in downtown go there more to buy clothes and other commodities, and rarely choose to eat there. Sometimes they find a place to drink some water and have a rest when they are tired. Consumers will choose the nearest place to buy, so it is generally believed that the ideal bread house should be opened in the entrance and exit of large residential areas, near the vegetable market, beside the bus station, and other places, but also in groups with certain spending power.
According to the custom, people usually choose the bakery nearby to eat, and seldom go to the bakery in a distant place, so the ideal bakery should be opened at the entrance and exit of a large residential area, near the vegetable market, beside the bus stop, etc. In short, it should be in a place with a strong atmosphere of life.
2. Analysis of customers' consumption behavior:
1) Eating habits of target consumers: target consumers are groups with certain spending power, mainly women, students and children; Her (his) habit is to use West Point as breakfast or midnight snack, snack, birthday cake, etc.
2) Currently popular products: egg tarts, pineapple bags, art cakes, moon cakes with ice skin, etc.
3) Consumption characteristics:
Color, aroma and taste are the most important factors for customers to choose a bakery, and whether it is "freshly baked" and "delicious" are put in the first and second place, while price packaging is not very important;
Taste and hygiene are also important considerations when consumers make purchases. Hygiene is the premise, and taste is very important to attract repeat customers.
pay attention to convenience and quickness; In the case of little difference in taste and hygiene, consumers will choose the nearest place to buy; Therefore, the ideal bakery should be opened at the entrance and exit of large residential areas, near the vegetable market, next to the bus station, etc. In short, it should be in a place with strong life atmosphere;
advocating famous brands; More than 61% of people choose well-known chain bakery when buying bread and cakes, while the market share of bread counters, supermarkets and warehouse-style shopping malls in department stores is not large, and it is difficult to occupy more than 31% of the market in total;
picky about hygiene conditions; The sanitary condition of shops and salespersons is the place where consumers are generally dissatisfied at present;
curious and affordable; Many varieties of colors and special prices will always be a magic weapon to attract consumers.
factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.
VI. Capital budget
Generally, a storefront of 31-51 square meters needs about 51,111 yuan, regardless of the rent.
Including:
1) Equipment investment, such as ovens, wake-up boxes, refrigerators, mixers, consoles, etc., is about 11,111 yuan (mainly second-hand equipment-;
2) The investment of tools and tools, such as baking pans, various molds and knives, is about 2,111 yuan
3) The shelves and display cabinets are about 5,111 yuan; The remaining raw materials, working capital for business license, etc. are about RMB 1,111.
4) working capital (at least 31% of the total investment
4) store rent (it is recommended to predict 8% ~ 17% of the monthly turnover), store type (depending on the nature of business), lease period (usually 3 ~ 11 years), decoration+space dynamic design (depending on budget, product category and store style).
equipment
ovens, wake-up boxes, refrigerators, mixers, operation desks, cash registers, various molds, knives and raw materials
Employees: 1-2 salespeople (I can work part-time) need about 3,111 yuan (divided into morning and evening shifts)
A pastry chef needs about 3,111 yuan
Notes < Therefore, you should ensure the quality of your products from the very beginning.
Second, the national supervision of the food industry is getting tighter and tighter. It is reported that the bakery will implement the QS system, and if your store fails to meet the QS requirements on area, it will be forced to close. However, I personally estimate that this will not be realized in the short term (for the time being).
3. Taste and hygiene are also important considerations when consumers make purchases, hygiene is the premise, and taste is very important to attract repeat customers
4. Factors affecting purchases: freshness (shelf life), taste, place, brand, hygiene, promotion, price, etc., in descending order.
5. Assess the daily output capacity: How much can you produce a day and how many products can you make? Bakery business plan model essay 3
Bread is a kind of food suitable for all ages, which can be used as dessert or afternoon tea. Although there are various flavors of bread on the market now, there are still many defects. Therefore, if you can cater to the public, opening a bakery will surely be welcomed and liked by customers.
1. Analysis of bakery project
At present, China's economy is developing rapidly, and the improvement of living standards has aroused people's strong interest in delicious bread. Bakeries are everywhere in China, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term sustainable growth. Moreover, the customer base of bread is almost suitable for all ages, loved by everyone and has a huge market.
Second, the purpose of the bakery project
Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, and then gradually develop direct stores in the local area, and finally set up a company to open the bakery to the whole country and even the world in the form of direct sales and franchise chain, and establish our own local bakery brand in China.
Third, the main products of the bakery
We mainly deal in bread, desserts, cakes, fine drinks, etc. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.
Fourth, the bakery service plan
1. Safety. In the food field, safety is the most relevant topic, so we will definitely use the safest and healthier ingredients.
2. Convenience. We should improve our services and processes according to customer needs, and strive to make as many customers feel convenience as possible.
3, respect, for customers, no matter who, we must respect, let customers feel our attention to them, and enhance trust.
4. Innovation means that people's tastes and requirements are getting higher and higher today. Failure to innovate means being eliminated by the market. Therefore, we jointly develop new products and tastes to meet customers' requirements.
5. Analysis of competition in bakeries
Shortcomings of bakeries in the market at present
1. Except for some big brands, most other small bakeries are not clean and hygienic, and many breads are directly placed in the open air, and the walls and floors in the shops are not very clean, which is easy to disgust customers.
2. It is difficult to guarantee the safety of raw materials. Most bakeries do not have their own raw material bases or reliable suppliers, so it is difficult to guarantee the safety of raw materials.
3. The products are single in variety and monotonous in taste.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products, low customer participation, and difficulty in adapting to the hot DIY market
6. Lack of featured products.
our advantages