in the catering industry, there is a phenomenon that most people think that summer is the off-season of hot pot, and bad business is the normal state.

is there really a low season in the catering industry? Liu Ke, a columnist of Red Meal, believes that the word "off-season" has never been used in the dictionary of money-making bosses.

1 business is bad in summer, so don't let the off-season take the fall?

for many catering people, business is only two seasons, with hard work being the peak season and no hard work being the low season. But I don't believe it. In my opinion, there are four seasons in a year, but there is no off-season for opening restaurants.

Some people may want to refute that hot pot restaurants are off-season in summer, starting from July 12 and ending on August 21. The dog days are the hottest time of the year. How can anyone eat hot pot on such a hot day? Many hot pot restaurant owners are impatient because they think the off-season is really coming.

in fact, there is no off-season market in catering business, only off-season thinking.

For example, some people will buy down jackets in summer, but there are only a few, not to mention many people who eat hot pot in summer. Why? Because all the people who eat hot pot in summer come to your store, there will be no shortage of people. This is the "demand", and there is also a demand for eating hot pot in summer. As long as there is demand, it can be solved. If there is no need to eat hot pot in summer, the fairy can't save it.

buying a down jacket in summer is not for summer, but for winter. Therefore, it is right for no one to wear down jackets in summer, but it is wrong for no one to buy them. This demand is that some people buy them, and it is none of your business whether others wear them or not.

hot pot business is bad in summer, is it really because the off-season has arrived?

In summer, there is no business in the hot pot restaurant, which may be caused by the following problems:

11. It may be that your customers went to the rival's store to eat, which has something to do with competition and has nothing to do with the off-season, so this pot will not be backed up in the off-season;

12. Maybe there is something wrong with your dishes. Customers eat spoiled beef, sour vegetables and spoiled aquatic products in your store, which is related to kitchen, procurement and management. Don't let this pot be carried in the off-season.

13、? Perhaps there is something wrong with the boss and manager. Before the summer, the boss and manager are complaining, and they are desperately throwing pots at the off-season, leaving employees idle in the store, waiting for death in the store, and trying not to remedy it.

2 why not do activities in the off-season? ?

whoever complains doesn't die, who dies? If there is a problem, it is not a complaint, nor is it anyone's fault. The correct way is to solve it!

most people's solutions are: holding activities, giving discounts, distributing coupons, cash coupons and sending beer cards all over the street. Almost all stores are engaged in these things.

in addition to discounted beer cards, there are also stored-value ones, and you can get 8,111 yuan if you charge 1,111 yuan. There are also stored-value gifts, what Moutai is sent to recharge, water purifiers, and air purifiers. In recent days, I have seen that all my friends have sent watches with stars all over the sky. The watch with a price of 1,111 yuan is worth 5,111 yuan. Customers really don't know?

in addition to doing some routines, there are also people who burn incense, worship Buddha and release porridge. There are also those who practice meditation in the valley. Anyway, as long as it can make his hotel business good, he will be happy to turn his head.

You pretend that you don't know when it is obvious that your toes can come up with an answer. In fact, you are hopeless. The only reason is that you have no money in your account, and you are flustered and anxious, so you believe everything.

but after the activity, I got a discount, and I also gave coupons. Why is it not good?

why not engage in activities in the off-season?

11、? The way is wrong, not the way is wrong, and it is not as simple as hanging a banner and putting a Yi Labao on it.

12、? The channel is not right, the combination of online and offline is effective, and all kinds of channels are multi-channel, not one or which one is effective. Word of mouth, reviews, big V, Tik Tok and Aauto Quicker come in turn. In addition to these, we have to push the ground, and employees and surrounding merchants can't let go, but also pay attention to comments and feedback.

13、? People have problems, not words, but people's mentality. Complaining as the main business, not active, not motivated, not learning, not willing to do it.

14、? Customers are not doing well, and the most important thing is VIP customers. You have nothing to do with them, just like you usually ignore anyone. When you borrow money, you open your mouth and borrow 1 million. Who will give it? Customers, members, VIPs and fans are indifferent to these high-quality resources, but they go to the street to find customers. On weekdays, there is no content, no interaction, no motivation, no goal, no direction, no strategy, no talents, no methods, no ideas and no ability ... What makes you do well?

3 Don't do these 9 things in the off-season.

Students often ask how to do it well in the off-season. Some people say that this method can ……………

Is it really because the off-season has arrived that the hot pot business in summer is not good?

what I want to say is, remember: don't believe these stories about the off-season-

11? Tell a story. Our raw materials, where they come from, what we eat and what animals we grow up with. These days, what is the name of a flower can be recognized by taking a picture of it with a mobile phone. The information is so developed that it is better to do something practical if you spend your time bragging and telling lies.

12、? Copywriter, magical words, an article sells 1 million. Wake up, I really don't. If there is, why do you want to sell it? Please invite a room full of copywriters to write directly. What products and activities are there? It's just a room full of great gods, writing and writing ... Nonsense!

13、? Business is not good, so I started to sing, dance and scamper around in the store, with all kinds of tricks, euphemistically called, this is to increase memory, this is fun, this is curiosity, and attract customers' attention. NND, it's so complicated to have a meal. What is it if it's not bullshit? Go back and cook.

14、? Online celebrity utensils, funny posturing, exaggerated tableware, I have to say, this is what the difference of catering, to distinguish opponents, to mark XXX. Someone got a spittoon for soup and a shovel for vegetables. Why don't you just learn from the Japanese and eat with the toilet? By the way, write "WC" in the largest size at the door. Get some more flavor, it will be more realistic. It is estimated that someone will have to rush in with toilet paper.

15、? Learn to shop in God, do manicure, improve service and chat with customers. This thing can only be tangible without god. It's useless except wasting time.

16、? Reduce costs, reduce staff, and take leave. Nonsense, there are no customers in the store. If you subtract the waiter and chef, there will be no one, leaving the boss to save money. Simply close the door and save money.

17、? Doing training in the off-season is euphemistically called: activating employee status. Charge the staff, do group building and have a rest.

18、? Upgrade dishes and update products in the off-season. This, I won't comment, remember one thing, the problem of food, change at any time when there is a problem.

19、? Engage in activities! Engage in sales promotion! In their off-season, they began to innovate creative marketing models, which are nothing more than discounts, promotions and coupons, all of which are cramming. There are a lot of tricks, just jumping at the door of the store.

if someone gives you the above ideas in the off-season, just jump up and slap him hard. Obviously, it is a pit for you! Off-season, originally these two words are wrong, but also the whole idea of off-season, which is all nonsense.

if there is a problem, don't put it all on the off-season, find the root of the problem and have a solution. Business is bad, no one, who is to blame?

11、? It's too hot in summer, it's all the weather, blame the weather.

12、? Less customers enter the store, customers have problems, blame customers.

13、? The activity is not new, the activity is small, and it is strange.

all problems are people's problems, and the problems in the store are their own problems. If you can't learn to swim, it's no use changing swimming pools. ?

4 what should we do to cope with the off-season?

I'll give you a few tricks, and you take turns to use them. If you use them all, you will be amazing, even better than my students, and you will shout, there is no off-season in this world, only four seasons.

11、? Customers and members keep VIP status at any time, improve day by day and communicate from time to time. Customers refer to fission, old and new, and customers witness. Need to do it all the time.

12、? Employees should be trained in four seasons, and the training and study of employees have nothing to do with seasons.

13、? The dishes should have a stable taste, and the store activities should be long-term and stable.

14、? We should change with constancy, but the climate can only change in four seasons, and the overall work cannot be changed or reduced.

15、? Keep a normal state of mind. People should eat all the year round. There are popsicles in winter and hot pot in summer. What you have to do is as long as your shop is open.

16、? The word "off-season" is not in the dictionary of the money-making boss, never. Who said this word? Fired. Do the same thing in four seasons, there is no off-season in your heart, and naturally there is no off-season.

17、? Pre-sale, the pre-sale system is balanced at any time in sales, and the seasonal time difference is eliminated through pre-sale.

18、? Alliance, find partners, expand the foundation, go out, make monthly key marketing plans according to the plan, attack in all directions, take the initiative to attack, and nip in the bud.

remember: medical treatment prevents disease! ?

Conclusion

The market is fair, and all industries that you can't say well have done well. In your bad off-season, there are profitable businesses making money every day. Only you can defeat you, and only you can save you.

it won't be terrible, just invite someone; It's not terrible not to understand, just ask. What I am afraid of is that I am immersed in my own hard work, saving 1,111 yuan in tuition and earning 1 million yuan less in cash. Who is stupid?

as a boss, you have to learn everything by yourself? If it's too late, some people will, some people can do it, so please hire someone to do it. The boss's job is to do nothing.

No matter how good the store is, no matter how big the store is, you need direction and guidance, you also need someone to check and evaluate, you need someone to inspire you, you need navigation, and you need to update the map at all times. On the way to success, you need someone in your driver's seat to brake for you at all times.