In 2007, it officially opened a shop in China. In 20 16, there were hundreds of stores in China. In 20 17, its sales in China were halved.
Finally, Lotte couldn't hold on, and began to sell stores in China on a large scale, and sold 93 stores in one month!
On the evening of May 1 1, Liqun (60 1366, SH) announced that it planned to acquire two corporate companies in Hong Kong and 10 corporate companies in East China, including 15 properties and 72 stores. The consideration of this transaction is 654.38 yuan+665 million yuan.
In less than a month, Lotte sold 93 stores.
Looking through Liqun's announcement, it is found that 72 stores involved in this acquisition are located in East China such as Jiangsu, Zhejiang, Anhui, Shandong and Shanghai, and were originally operated by Fengjie's holding subsidiary.
Liqun Co., Ltd. is a regional retailer, headquartered in Qingdao, Shandong Province, whose business involves commercial retail, logistics distribution, catering, accommodation, entertainment, tourism and other fields. Its 20 17 annual report shows that the group has 4 1 retail stores and 44 convenience stores. In 20 17 years, Liqun realized a total operating income of 105538 million yuan, up 2.54% year-on-year; The net profit of listed companies was 394.5 million yuan, a year-on-year increase of 9.03%.
Liqun shares said that after the completion of this transaction, the number of stores in the company will double, covering the five regional markets of Shandong, Jiangsu, Anhui, Zhejiang and Shanghai, and the business scale of the company will be significantly expanded. In addition, the target company of 12 will be included in the scope of consolidated company statements.
This is the second time that Lotte has sold in a Chinese store in a month. Overseas network reported on April 26th that Lotte Shopping will sell 2/KLOC-0 Lotte Mart stores in Beijing to Wumart for 248.5 billion won (about RMB 65.438+46 billion).
China Sales Construction Group made two emergency capital injections.
Within a month, 93 stores in Beijing and East China were sold continuously. According to the report of the World Wide Web, after selling the above stores, Lotte will only have 14 stores in Central China and Northeast China in China. Yonhap News Agency reported that Lotte Mart basically withdrew from the China market after China 1 1 year.
June, 5438+October, 2004 10, New Dong Bin, then vice president of Lotte, established the Lotte Policy Headquarters, officially expanding overseas markets. The company first set its sights on China, which has huge consumption potential, and established Lotte China Co., Ltd. for this purpose. It also completed the acquisition of the Sino-Dutch joint venture supermarket "China Trade Union Wankelong", and its wholly-owned supermarket Lotte Mart made its debut in China on June 5438+February 2007.
As early as last September, Lotte reported its withdrawal from the China market. At that time, Beijing Youth Daily reported that 87 stores of Lotte Mart in China were closed, and almost all the others were closed. However, Lotte Group issued a statement in September last year 1 1, saying that Lotte is studying the reorganization of all industrial assets of the Group, but "whether to quit Lotte Mart's China business" is not the object of this asset reorganization discussion.
Since March last year, Lotte Mart's business in China has actually been paralyzed by the "Sade" storm. To this end, Lotte Group made two emergency capital injections with a cumulative amount of 4 billion yuan:
2065438+On March 24th, 2007, Lotte injected an emergency capital of 360 billion won (about RMB 265438+600 million) into Lotte Mart China Store. Lotte Group said at that time that Lotte Mart lost 500 billion won (about 2.9 billion yuan) in China.
On August 3rd, 2065438, KLOC-0, Lotte Group made the second round of emergency capital injection to Lotte Mart of China. The amount of this "blood transfusion" is 300 million US dollars (about RMB10.98 billion yuan).
According to the financial report of Lotte Shopping, in 20 17, the sales of Lotte Shopping in China decreased by half year-on-year, only reaching 634 10 billion won (about RMB 3.76 billion).
The first quarter report of 20 18 shows that Lotte Shopping's sales in China decreased by 14% year-on-year, and its operating profit lost by1600 million won (about 94.97 million RMB).
Three futures of physical shopping malls
For the transaction between Liqun and Lotte, Shen Jun, a senior retail analyst, told CBN that "the most direct goal that can be achieved through mergers and acquisitions is national expansion and rapid opening of stores, and the purchase price is also very cost-effective." But the risk is that quite a few of these Lotte Mart stores are closed, and it is not easy to reopen after the flop.
Ding Haozhou, a senior retail expert, said, "The physical retail industry itself has been very difficult in recent years. Coupled with high costs and e-commerce shocks, it has become a challenge for physical retailers. Some old traditional formats, such as department stores, close frequently. Convenience stores with high costs have also experienced a wave of customs clearance. "
In addition to Lotte, in recent years, news of the closure of physical shopping malls at home and abroad is endless. According to Xinhua News Agency, in June+10 this year, the 27-year-old Beichen Shopping Center Beijing Asian Games Village Store was officially closed. This is another traditional department store in Beijing closed after Zhuangsheng sogou suffered a "cabinet withdrawal tide" last year and many department stores such as Huatang and Parkson closed their stores.
As early as September 20 16, the National Institute of Economic Strategy and Social Science Literature Publishing House published the Blue Book of Circulation: Report on China's Business Development (20 16~20 17), pointing out that13 of China's commodity trading market will be eliminated in the next five years./kl
Driven by the pressure of transformation, many shopping malls followed Tencent and Alibaba and began to lay out new retail. For example, BBK, Carrefour, Yonghui Supermarket and other entities cooperated with Tencent, while Boxma Xiansheng, RT Mart, Suning, Sanjiang Shopping, Lianhua Supermarket, Yintai Department Store and other entities cooperated with Ali.
In addition, with the increasing shortage of new construction land in cities, some shopping malls have begun the transformation of "commercial reform". Beijing Youth Daily reported on June 5438+ 10 that at the end of June 20 16, 10, Parkson sold Beijing Sun Palace store due to long-term losses. Today, the former Parkson Sun Palace store has become a business building. In addition, the store of Beijing Xidan Shopping Mall in Shilibao was officially closed at the beginning of 20 16, and Vanke acquired the property, which will be converted from a commercial format to an office building.
Source: Netease News