Planning Scheme of Double Ninth Festival in Supermarket (I) Activity Creativity
Taking the traditional Double Ninth Festival as the breakthrough point, we will publicize the traditional Chinese virtue of "respecting the old and loving the young", make use of the emotional side of the audience, highlight the business philosophy of "XX" brand, narrow the distance with consumers, establish the brand image, and finally achieve the purpose of stimulating sales.
Second, the theme of the event
The activities focus on the experience service for the elderly, and at the same time publicize the common sense of life and health care for the elderly and the importance of caring for the elderly.
Third, the advertising language of activities
Zhu Dexiao is the best in the world, and 99 Chongyang is grateful
Taking care of the elderly is taking care of yourself.
Care about our parents and our future.
Four. Activity time: 1, 2 1, all day.
Verb (abbreviation of verb) Activity address: to be determined
Specific arrangement of intransitive verb activities
1, Double Ninth Festival, Jinjia.
A. Activity time: 65438+10.5.
B. Form of activities:
C, activity flow
■ Old customers who shop in Ganyuting Shopping Mall can get a bag of chrysanthemum tea free of charge at the cashier with a computer receipt.
■ The cashier will mark the gift receipt and register the basic information of the recipient.
D, preparation and completion time
E. Relevant precautions
■ Receipts are not accumulated and collected on the same day. Overdue, as invalid.
■ Cashiers should do a good job of receiving and registering to avoid repeated receiving.
F, two suggestions
■ The chrysanthemum tea presented in this activity can be sponsored by the supplier, and the company will put forward a special thank-you speech on the DM sheet (or promotional poster) in return.
■ Considering the activity cost, it can be given in the form of "30 bags of chrysanthemum tea/shop/day".
2, 99 respect for the elderly, deeply grateful.
A. activity time: 65438+ 10 X- 165438+ 10 x.
B. Activity form: special price
C, activity flow
■ Prepare holiday-related promotional products (health products and daily necessities for the elderly are suitable).
■ Activity time, special sales with grateful gimmicks.
■ Promotional goods are placed in conspicuous places in the store.
■ Make large special signs to attract attention and stimulate sales.
E. Relevant precautions
■ The featured products of this event should be absolutely targeted and influential.
F, a little advice
■ The activity lasts for one week and can be subdivided into two or three days as a unit. Each unit provides one or two special products to keep consumers fresh about the activity.
Seven, the atmosphere layout
Media support
Eight. Activity effect prediction
This activity is carried out in the form of a combination of promotional activities and image activities, with sales as the mainstay and brand image as the supplement. Therefore, it is expected that the sales volume of this activity will be greatly improved than before. The holding of holiday theme activities can also establish a good brand image, which echoes the awarding ceremony of "Ganyuting Famous Trademark" this month and can enhance the brand reputation.
Planning Scheme of Double Ninth Festival in Supermarket (2) I. Purpose of the event
Double Ninth Festival is a traditional festival in China. In recent years, China has designated September 9th every year as the Day of Respect for the Elderly. The combination of tradition and modernity has become a festival of respect, care and help for the elderly. This activity should focus on respecting the elderly and implement a series of humanized activities to narrow the distance between consumers and shopping malls, and effectively promote the sales performance of shopping malls through this activity.
Second, the activity time
Xxxx year 10 October 2 1.
Three. Programme of activities
1, caring for the elderly send warm sells warm clothes on sale. 1From October 26th to 28th, 10 All elderly people over 60 can come to our store to buy Langsha thermal underwear with special price in 98 yuan and True Love thermal underwear with special price in 45 yuan.
2. Filial piety reward for the elderly in Javey. All children who accompany their parents to go shopping in Jiawei Mall on June 26, 65438, can get a gift certificate for the Double Ninth Festival, and they can enjoy a 30% discount when purchasing goods with this gift certificate (each coupon is limited to one shopping, and special goods are not included in the purchase scope).
3. Don't forget to organize a condolence group during the festival, take gifts to visit the widowed elderly, and report on xxxx and other media.
4. Free Vouchers Anyone over 60 years old who comes to our shopping mall can get free vouchers worth 30 yuan at the service desk with his old age card or ID card. (Only within 3 days of the event) Make banners outside the venue. Javey reminds you to go home often during the Double Ninth Festival.
Fourth, the production layout
1, the origin of painting the Double Ninth Festival.
2. Develop the content layout of activities.
Supermarket Double Ninth Festival Plan (III) 1999 Double Ninth Festival. The main festivals in rural areas are: climbing mountains, enjoying chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine and eating double ninth cake.
Although the Double Ninth Festival is not long, due to the lack of publicity themes during the period, the Double Ninth Festival can be used as a hand-picked theme to promote public relations and image.
Related commodities include: mountaineering supplies, chrysanthemum wine, Chongyang cake, (Guanyin sacrificial supplies such as chicken, eggs, pork and liquor). Posters and broadcasts can be used to publicize the products and knowledge of the Double Ninth Festival.
Atmosphere promotion time: the first day of the ninth lunar month (9 days in advance)-the ninth day of the ninth lunar month (Double Ninth Festival).
Theme: The filial piety of all virtues should be celebrated first.
Time: xxxx65438+1October 14, 15, 16.
Activity 1: Sugar is polite in Chongyang.
During the activity, all customers who shop all over 29 yuan in this supermarket can get a 99 Double Ninth Festival gift-a pair of comfortable cotton socks with a computer receipt to the customer service center.
During the activity, all customers who shop all over 99 yuan in this supermarket can get a 99 Double Ninth Festival gift-hand warmers with the computer receipt to the customer service center.
Activity 2, Suge Chongyang send warm
1. Organize employees to clean the nursing home before the Double Ninth Festival.
2. Send an electric blanket to every old man in the nursing home.
Activity 3: Suge's First Mountaineering Festival and Chrysanthemum Appreciation Meeting
Cooperate with Meijiang Scenic Area to organize the "Suge First Mountaineering Festival and Chrysanthemum Appreciation Meeting".