How should restaurants be decorated?
first, the investment in decoration accounts for a large part of the investment in the whole store. Second, the proper decoration is a living advertisement. Luxury is not necessarily the best. But what worries people is that in fact, many bosses take it for granted to decorate according to their own wishes. Shandong Haoting Decoration teaches you how to judge how a location should be decorated. ?
first, look at your opponent. First of all, we should know a decoration grade of local competitors, which is divided into upper, middle and lower grades. If you want to be more careful, you should write down what kind of cuisine your opponent is cooking and what products you are selling. Look at the proportion of decoration grades, so as to have a general idea and know what kind of grades you decorate. ?
Second, the effective coverage of the crowd-watching restaurant is generally two kilometers. You can take the address you choose as the center and find out which customer groups are students in Fiona Fang within two kilometers. Is it a community? High-end residential areas, resist residential areas? Private houses? Industrial zone? Office building? Commercial street? Food street? Wait, different customer groups like different decoration styles. More appetite for customers, business will be more popular.
Third, it is the most practical problem to look at the pockets. Many people have not made a good budget, and they have not invited a decoration team. The budget is 51,111 yuan, and the decoration is one million yuan. As a result, the working capital was gone, and we borrowed money everywhere. We once had a student who didn't do a good job for this budget and closed for half a month before opening. If you don't have the corresponding strength, don't be swollen and fat. ?
Fourth, it's not the most important thing to look at habits, but please mention it to your friends, because people in different places have different behavior habits and hobbies, and they are more popular according to their habits.
First, it is the color. One of our students is from a certain place in Yulin, Guangxi. He specialized in making the stone pot fish shop red, which means that it is thriving and beaming. However, the local people didn't appreciate it, but they didn't like red. As a result, they lost a large market and changed it to a more retro one, only then did local people come to the door slowly. But the decoration expenses spent before were wasted.
secondly, it is the character of the local people, who all know that northerners are generous and southerners are delicate. People in the north like empty storefronts, simple ones, and southerners are richer. They like some stories on the wall to read, and it is best to design them according to Feng Shui, especially in Guangdong. These are just examples, but with one more consideration, everyone has a chance of success.
you can refer to it. Zong Qinghou, chairman of Wahaha, said that if you want to make money from people in that place, you must know the local area very well and conform to the local customs. Restaurant decoration bears the brunt, but unfortunately, many people don't care about this and just decorate according to their own ideas.
remember one sentence, a proper decoration is a living advertisement.