2020 Double 11 Shopping Festival Promotion Program Planning Book

? Double 11? That is to say, November 11 every year, this day is also the bachelor's day, but also large businesses have to carry out promotional activities. Then the activities Planning program How to write it? I am here to bring you 2020 double 11 shopping festival promotional activities program planning, I hope you like!

Double 11 Shopping Festival promotion program 1

The purpose of the event: Double 11 is the festival of the calendar year e-commerce must contend with, activities and publicity efforts of the large, participating brands of the category, the richness of the form of the event is the most of the year. As an offline entity mall, we need to seize the concept of double 11 shopping spree in November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.

Activity time: November 7 to 11

Activity content:

Discount promotion:

1, double 11 clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2, double 11 beauty at your disposal: cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!

O2O (online and offline interaction), 100,000 discount coupons in advance!

1, 100,000 credit coupons free crazy grab! The department store discount after the full amount of reduction, as low as 70% off!

Activity details:

1) November 1 to 10, the official WeChat officially online to grab coupons. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

2) Each person is limited to 10 coupons per brand.

3) On the day of Double 11, customers can enjoy discounts of 50 RMB, 30 RMB and 20 RMB off the corresponding brands with the discount code on the coupon.

4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon should be based on the actual unit price of each brand, and the amount of the discount will be borne by the supplier and the shopping mall in accordance with different ratios. This activity is mainly to attract online customers to the store.

2, losers against the white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),

$1.1 (Supermarket Eco-friendly cutlery box, handkerchief paper/strips, potato chips set, priced at $5 or so)

$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Bunny, priced at $30 or so)<

$110 (comfortable quilt, pair of pillows, selling for about $250)

Note: Estimated cost is $1300. (Food and beverage coupons for merchants to sponsor)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

1) winter models of clothing (thick models, coats)

2) fall and winter accessories (scarves, hats)

3) bedding winter quilt

4) supermarket winter hot pot festival singles

VIP marketing

VIP recruitment: shopping malls can be free of charge for consumption of up to 500 yuan in a single day to apply for a VIP card, a single day consumption of up to 5000 yuan can be upgraded to diamond card. 5000 yuan can be upgraded to diamond card.

1, Double 11, VIP customers free delivery: Double 11 day to the store, you can get a cup of hot drinks in the ___ Sweetheart Drinks designated. (Opening sponsorship, no cost)

2, double 11?VIP customers free to play: diamond card VIP card can take children to ___ amusement park free to play once.

Cultural marketing:

1, double 11, naked immediately go!

Location: 1st floor radio station

2) Single men and women can register to participate? Heartbeat Pairing? activity. Single men and women will be randomly formed several times in different? What if we were in a different situation? ***The same couple to participate in interactive activities. The heartbeat, instant hand-holding!

Registration location: the second floor of the small stage area

Note: Activity specific operating rules and project rules are attached.

2, double 11, single lover field? The bachelor go up (4F Cinema bachelor's day special event)

Single men and women can go to the front desk to buy single noble exclusive tickets, girls can enjoy 60% discount on tickets. Boys can get a rose for purchasing tickets (for gifting to neighboring girls). Seats are randomly assigned to men and women.

Activity time: November 11

Activity location: the movie 1, 3 hall (details to the specific viewing time of the field shall prevail

The atmosphere of the layout:

1, the main exhibition area at the entrance / each floor categories of the exhibition area:

fashionable winter comprehensive exhibition area, along the popular elements of fall and winter. During the event to increase the exhibition area in the Hanukkah simulation dialog logo.

For example: Hanukkah to ___ shopping malls = losers reverse white rich beauty and other distinctive signs.

Note: The department store women's and men's department is responsible for the display team.

2, counter and each floor escalator, elevator entrance: light box piece, vertical POP frame.

Cost budget (略)

Note: Please refer to the logo in the mall for details of the event.

Supermarket activity program article 3

Activity theme: low-priced storm of all crazy (pro, you buy it?).

Activity time: November 9, 2020?November 11, 2020

Activity content:

● Activity a full 50% off the ultimate carnival (November 11, 2020)

November 11, 2020 at 10:00 onwards, the full 50% off sales, low price storm, swept the whole city!

(Note: Be sure to get the whole house to participate in the event for a cluster effect.)

● Activity two shopping gift lucky with (November 9, 2020 - November 11, 2020)

All the activities during the period in ____ shopping customers, a single water bill amount of 11 yuan, are eligible to participate in the lottery.

First prize 1 branded smartphone a value of 1111 yuan

Second prize 2 ___ supermarket shopping card a value of 111 yuan

Third prize 6 vacuum insulation cup a value of 60 yuan

Fourth prize 20 heart to heart print rolling paper a mention of the value of 30 yuan

Participation Prize 2000 a beautiful gift worth 2 yuan

Participation Prize 2000 an exquisite gift

(Note: the amount of water bill amounting to 11 yuan or more during the campaign period. p>

(Note: The lottery is open instantly to the type of scratch cards, gifts in kind to present.)

● Activity three a person's holiday double the sweet (November 11, 2020)

Shopping full of 11 yuan + 1 yuan to give 2 lollipops (2 yuan / a, 200 copies)

Shopping full of 111 yuan + 11 yuan to give 2 boxes of chocolates (25 yuan / box, 40 copies)

(Sweet is limited, the gift is sent until the end.)

Activity costs are expected:

1, the lottery scratch card is expected to cost 1,000 yuan, the cost of prizes 8,000 yuan, a total of 9,000 yuan.

2, double sweet activities, activities are expected to cost 1500 yuan.

3, posters and advertising costs 5000 yuan.

The event is expected to cost $15,500 overall.

(Note: the activity 7000 yuan can be shared by the business, the activity will be assessed in advance of the cost of negotiation with the business finalized, to facilitate the smooth running of the event.)

Activity publicity:

1, advertising, the use of newspapers 3-5 days in advance to put 2 issues.

2, large facade advertising and supermarket DM sheets combined to be eye-catching and attract customers.

3, take the supermarket broadcast plus off-site promotional publicity and other ways to increase publicity.

4, take the ground stickers, hanging flags and publicity signs, plus festive music to create a good atmosphere.

Double 11 shopping festival promotional activities program 2

With the light of the holiday consumption, and the light of the light and is catching up with the Spring Festival before the peak sales season, the launch of a series of activities, so that consumers have to buy the more, the more benefits, as long as the shopping has a pleasant surprise, so as to achieve the peak season to enhance sales performance.

Activity theme: ___ bachelor surprise, congratulations on the New Year gift

Surprise one, 1 +1 shopping, affordable plus affordable

During the activity period, such as customers and their friends and relatives (at least two people, up to three people) in the activity period of the same day to shop together, with the more than two people's shopping ticket, you can enjoy the group-buying discounts, preferential approach is to be able to enjoy? Full of 100 ____ that is 10 ____ cash free? The special offer (can be two people's shopping tickets add up to enjoy the group-buying treatment). Can prompt customers to pull friends and family to the mall shopping.

Surprise two, in order to celebrate the majority of customers in 2012 after the end of the world, still lively and jumping, hereby announced

Surprise three, shopping on the hi Hong Kong seven-day tour

1, in the activities of the period, the customer in a one-time consumption of more than 50 ____, you can get a free raffle ticket to participate in the lucky draw at the cashier.

2, to receive a raffle ticket, each full 50 ____ to receive a, more than 50 ____ part of the amount calculated in multiples of 50 ____ (less than a multiple of the part is not calculated, for example: 100 ____ - 149 ____ can be received two), and so on, up to a maximum of 5.

3. The lucky draw is an open draw, and the prize is set as: Hong Kong 7-day trip (only cover the normal fees charged by the travel company, other costs are your own responsibility).

4, this activity will be announced at the end of the event, the travel time to be arranged separately.

5, and ultimately produce lucky customers ___

The above three activities consumers can participate in at the same time.

Surprise four, good things, cheap sale, daily specials for you!

For different groups of people, different times, different characteristics of the goods on sale, to small with large. On Saturdays and Sundays can be student clothing for sale, Monday through Friday can be men's clothing, women's clothing, senior clothing, underwear and baby clothes for sale in turn.

Participation in this event is not eligible for the I-III event.

The field and outside layout:

The field should be carefully arranged to do can bring out, festive, lively, traditional, folk festival atmosphere, fully highlighting the bachelor and the Spring Festival strong festive atmosphere.

Outside the venue to set up a classical gatehouse, and the production of large red couplets, the face of the door above the production of giant spray paint, the center of the yellow characters on a red background? Congratulations to the New Year? , the left and right sides of the golden girls and boys to congratulate the new year's drawings, the door in the center of the production of a large-scale? Fu? Word.

The field to make two large diamond-shaped square box, the upper side of the black? Congratulations to the New Year? characters, square box under the drop spike. Purchase of two large cartoon dogs, hanging in the second floor of the performance stage, another need to print hanging flags, hanging flags, color lettering and other consistent with the field, from top to bottom, from inside to outside, a unified image of the entire mall to form a peaceful, prosperous scene.

Double 11 shopping festival promotion program 3

Activity Theme:

___ Beauty Salon and you **** degree of Hanukkah

Activity Time:

20__ November 08-11

Activity Object:

All the old and new single Customers

Activity Purpose: Bachelor's Day of course, single customers should enjoy the warmth and enthusiasm of the salon, coinciding with the late fall season, the salon can be based on the fall and winter skin problems launched hydration, anti-drying, restoration and other promotional items widely welcomed by female friends. We hope to be able to take advantage of the 20__ Double 11 Hanukkah, and customers to establish a harmonious and warm communication platform, but also for their own salon to bring more new friends, enhance the sales performance of the salon.

Activities:

1, the salon members to participate in this activity during the event, with the membership card can be preferential discounts and experience coupons for skincare, if the points in the membership points card to reach 500 points, with the membership card can be free to experience a moisturizing and hydration program in the store.

2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8.8 percent discount, and give the salon to provide the skin care samples a trial.

Activity Notes:

1, do a good job of registration at the front desk, record the name of the customer and information data.

2, the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stable customer source. Therefore, during the event, we should pay attention to every link from the customer's entrance to the end of consumption, keep smiling and treat people kindly.