how to write when pop is over 111 minus 31? POP over 111 minus 31 can be written in the form of color printing, hand drawing and drawing. POP originally refers to a shop-front promotion tool in commercial sales. Its type is not limited, but it is mainly displayed in the shop-front, such as hanging tags, posters, small stickers, paper shelves, display racks, paper piles, big signboards, physical models, flags, etc., all of which are within the scope of POP. Its main commercial use is to stimulate and guide consumers to buy goods. On the same day in Chinese Valentine's Day, how to promote the preferential catering in the store to increase sales

The most complete marketing routine in Chinese Valentine's Day, or it will be late if you don't watch it

The biannual Valentine's Day is coming again (why two in 1 years, huh). Are catering bosses ready?

The 25th is Chinese Valentine's Day. The catering boss can take action and "kill" them once. Although there are many forms for couples to visit Chinese Valentine's Day, they all have a big meal together.

On holidays, it is also a time to test the IQ of businesses, and various activities emerge one after another, and no one is willing to lag behind. It's really not good to do activities without some ideas. How can Chinese Valentine's Day make his restaurant a hit?

first, activity positioning

we do all kinds of activities for the purpose of promotion, and any activity can't satisfy everyone's preferences, so it's best to select the targeted groups first, so as to accurately find the people who are willing to pay the bill, thus improving the conversion rate.

someone said, isn't the customer group in Chinese Valentine's Day just lovers? It's not.

1. Positioning from the love tendency

Most of our customers are divided into two groups: lovers and singles. (only explain the mass group) Many catering businesses will block out singles in their consciousness, and this group is also very large. Compared with lovers, single Wang has a stronger desire to spend Valentine's Day.

For example, the activity launched by Chinese Valentine's Day in Haidilao, "Send 1 Dolls to 77 yuan", and write on the poster "Let the single Wang no longer be lonely", which is all about caring.

2. Positioning from the perspective of age

Although it is all Valentine's Day, there are different ways to celebrate Valentine's Day at different ages. Young people's emotions are crazy or literary or introverted, middle-aged people's emotions pay more attention to stability and quality, and old people's emotions are more simple and warm.

According to different age groups, we launch different activities. For example, Xibei has an annual "Kiss and get a discount", which is more suitable for young people. Middle-aged and elderly people are more suitable for restaurants with quiet and warm atmosphere like candlelight dinner.

3. Positioning from consumption power

The consumption power of customers determines what kind of restaurant they choose and what kind of activities they prefer.

For example, thrifty housekeepers prefer lively and low-priced promotional activities, and some restaurants offer exclusive discounts for couples' packages.

customers with strong economic strength pay more attention to the quiet atmosphere of two people. Customers can give roses when they enter the store. According to the consumption amount, we can increase the number of roses in turn, for example, give 1 roses to 99 yuan, 3 roses to 199 yuan, and 6 roses to 299 yuan.

the positioning of activities should be determined according to the situation of their own restaurants. For example, hot pot restaurants are more suitable for lively couples, while western restaurants are suitable for customers who have strong spending power and pay attention to atmosphere.

second, how to do the activities in Chinese Valentine's Day?

1. Make a set of holiday posters

For activities, there should be no fewer holiday posters, and they should be made according to the activities and characteristics in the store. Poster production cost is low, which is more suitable for small restaurants. Here, we share the poster production skills from two aspects.

for couples, take a warm route. Mainly set off the festive atmosphere and stimulate a warm feeling. For example, the poster of KFC below says, "My stomach is full and my heart is warm".

We make our own posters, and we can also add activities, such as 7.9% discount for couples from different cities and 6.9% discount for couples from different provinces. It will be better to attract customers' consumption by means of warm copy and activity content.

for single Wang, we should take the caring route. For example, the funeral of tea, in the opposite direction, launched "one cup at half price, two cups at original price, we only care about single dog", which can be said that this idea really shines.

2. Pre-heating for the event

One week before the event starts, we will start to publicize the event. I summarized the following three publicity channels:

(1) circle of friends. The posters we made can come in handy now, and we can share them in the circle of friends to attract customers. In addition, we can add our own WeChat QR code to the posters and leave contact information, which is also a good way to get customers.

(2) member SMS notification, which sends SMS to member customers to inform them of the activities.

(3) offline publicity, you can put event posters or distribute event flyers in online stores.

3. event promotion

physical rewards are more attractive than price discounts. For example, if the queue number, payment amount and birthday date include 7 on the day of the Fat Brothers' Tanabata Festival, there will be a gift, and it will be limited to stimulate customers' consumption psychology.

You can enjoy a discount when ordering. This activity is suitable for single people. For example, two or more single men and women can get a 31% discount when ordering at the same table. This can alleviate the problem of too many customers and not enough dining tables in the store.

Full discount is the most dependent promotion form for customers. Full discount means full discount for all categories and discount means designated product discount.

the two can be used together to avoid the surplus of unpopular dishes. During the activity, customers basically order the best-selling dishes in the store, so you can set up discounts for the unpopular dishes in the store, so as to balance the sales of the dishes.

the principle of activity promotion is the same, whether it is ordering, full reduction or discount, it is to use low prices to attract customers to spend. There are many novel ways to play in the activities of restaurants in Chinese Valentine's Day. Only when you have ideas can you attract customers' attention. I have summarized some activities here for your reference.

three or four Chinese Valentine's Day activities

1. You can enjoy a discount if you wear a couple to the store for consumption

For example, you can enjoy a 31% discount if you wear a couple to the store for consumption on the day of the event. In order to avoid the unsatisfactory effect, we can relax the requirements for lovers' clothes, such as clothes of the same color. Its purpose is to attract customers into the store and enhance their sense of participation.

2. limited time lottery

for example, anyone who enters the store for consumption on the day of the activity launched by Jiyu can participate in the Dyson hair dryer lottery with a value of 2951 yuan. In addition, the corresponding preferential packages are launched to stimulate customers to spend in the store.

3. One-hour couples

For single people, you can launch an one-hour couple activity, and all single men and women can automatically match their seats when they enter the store, and they can have dinner in pairs. For single Wang, this is a good opportunity to get rid of the bill. In order to avoid the embarrassing situation of more men and fewer women or more women and fewer men, we can set up gay friends District and girlfriends area, and it's not bad to make friends.

4. photo wall

the restaurant can provide free photo printing service for couples, and write what you want to say to each other at the bottom of the photos and post them on the photo wall in the store. In this way, the restaurant will become a witness of their love, and they will also become loyal fans of the restaurant.

Fourth, the final conclusion

All promotions need powerful ideas, and at the same time, we should keep up with the trend and make the activities effective. Tanabata is coming. This paper shares the positioning of the activity and the method of making the activity, and summarizes four ways of playing Tanabata for your reference. I hope everyone can make suitable and effective activities.

Pay attention to Anan, and learn more about dry food and beverage operations together!

I'm A Nan

Good ingredients with good methods

How to write the font of hand-painted posters that make you "Nan" believe? How to write artistic characters for POP posters? Write with a marker. Just buy a book and write as it looks. It's very simple. How to write the font of hand-painted pop posters in 51 yuan? Do you have to have words for hand-painted posters? See if the theme of your poster is outstanding. Of course, the theme language is inevitable. It is impossible to put a piece of paper next to it when you show the poster. The topic language must be eye-catching, but not too much. The purpose of the poster is to quickly let people know the above information, know what it is, and publicize it. Therefore, people can't find the theme for a long time to see it, because no one takes the time to read it. How to write the poster POP font? Ha ha. If you want to write. Of course you have to practice by yourself. However, you don't need calligraphy skills to practice POP. If you practice often. I estimate that POP posters will be published in less than January. . That's how I got here. . Ha ha. . I suggest you buy some books to learn as the man above said. It's ok to watch it on Baidu. . All you have to do is type "POP Poster" and many pictures will come out. What are the characteristics of POP poster fonts? How to practice? The structure of POP font must grasp several principles: (1) The strokes are vertical, horizontal and oblique, and there are almost no smooth strokes. (2) Try to fill the grid. (3) Because China characters can be written straight or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can read them. However, posters are mostly horizontal books. How to fill the grid? I am used to calling the lines framed by grids "grid lines", which can be divided into "upper grid lines", "lower grid lines", "left grid lines" and "right grid lines" according to their positions. Every word should be analyzed before writing, and which stroke is the longest in the horizontal direction will touch the left and right grid lines; Which vertical stroke is the longest, it will touch the upper and lower grid lines. Other short strokes, as long as they are shorter and can be distinguished. For example, "Earth" and "Shi", the long horizontal stroke touches the grid line, and the other stroke is shorter. How to make the font full? In order to fill the grid, the strokes should be as long as possible, so that the less blank space is, the better. For example, the book has many horizontal strokes, the longest stroke in the middle touches the left and right grid lines, and the others are just a little shorter than it. For example, in the blade of Dao, the long vertical hook touches the upper and lower grid lines, and the other stroke is just a little shorter than it. For example, the last point of "macro", we usually write very small, but it will appear empty on the right, so we should lengthen the strokes of the point. How to analyze words? Chinese characters are mostly pictophonetic characters, so most of them have radicals, and usually the radicals allocate less space. Some words are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze and cut them to the smallest unit, then assign positions with a pencil, and then write them when you are sure. For example, the word "dark" can be divided into left "day" and right "sound", with the part of "day" smaller and the part of "sound" larger; "Sound" can be divided into "vertical" and "day", with the vertical being larger and the day being smaller. What words can't be filled? Most of the characters can be written according to the above rules, but you can't touch the top, bottom, left and right grid lines when you touch the characters such as "Guo", "Tuan" and "Yuan", otherwise it will appear particularly large. Changes in writing descriptive words? (1) You can change the stroke of the "point" into a circle, or add a round reflection. (2) The enclosed parts can be exaggerated, such as "mouth", "day" and "eye". (3) You can tilt the bottom stroke. Matters needing attention in writing explanatory text? The color should be clear and the strokes should be clear. Don't change the color word for word. At most, one line of text should be changed in one color. If the text has more than five lines, it is best to use one color to the end, so as not to dazzle people and increase the trouble of reading. How to hold a square pen? When holding a square pen, you can easily hold the pen holder like ordinary writing. When writing Daimonji, you can stick your little finger flat on the paper to help balance. How to transport a square pen? (1) When carrying a pen, the pen holder faces the direction of the stroke, and the pen holder and the paper are inclined at an angle of 61_. (2) Don't use too much force when carrying the pen, so as not to drag it and the ink will faint. (3) The whole wide face of the pen should be in contact with the paper before the pen is transported. The strength and speed of the pen transport should be consistent, and the strokes will be smooth and beautiful. (4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker. ◎ Basic horizontal stroke practice with square pen? (1) When writing a horizontal stroke, the sharp end of the pen tip is at the position of the index finger. When writing from the left grid line to the right grid line, it must be parallel to the upper and lower grid lines. (2) After the stroke is practiced smoothly, when writing close to the right grid line, bring the pen tip to the right front and add a small tail to make the stroke more flexible. Basic vertical stroke practice with square pen? (1) When writing vertical strokes, the sharp end of the pen tip is at the thumb position, and writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines. (2) After the strokes are practiced smoothly, when writing close to the lower grid line, bring the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke. What should I do when I write vertically and horizontally with a square pen? In ordinary writing, vertical folding and horizontal folding can only be written with one stroke, and taller POP poster makers can also do it with one stroke. But beginners may not write beautifully, or stay at the turning point for too long, making the ink faint, or the turning angle is unnatural. Therefore, I would suggest that beginners divide vertical and horizontal strokes into two strokes to write. ......> > What fonts are usually used to make posters? See what kind of posters are made. If they are hand-painted posters, POP fonts are very commonly used. If they are made by computers. Commonly used fonts are nothing more than Song typeface, black body, Huawei font, Fang Hua font, round font, colorful cloud font, etc. However, if the computer makes them, it is recommended to download some fonts online. If you are not sure what font to use, just try more! How to write the "I'm a gift" pop font Recommend several commonly used POP fonts, which are: Youpi font, Huakang poster font, Avon artist font, Hanyi Walking font, Hanyi Lingxin font and Fangzheng cartoon font. How to design Mi Zige fonts that often appear in posters? Analysis, in fact, is not difficult to achieve. First of all, as far as fonts themselves are concerned, they can be downloaded online, and a lot of fonts are not written by designers themselves. Secondly, you can use the shape tool to pull out the grid in a straight line, or you can use "operation" to pull a square first, and then draw four small squares in the square to do the "subtraction" operation. How to write the red word in pop font? Remember to adopt the ~POP font when you are satisfied. Don't worry about it any more. Please see the following experience. Where to find a hand-painted poster in POP font (Chinese version) _ Baidu Experience