Tik Tok advertising product introduction:

1. Tik Tok open-screen advertising

Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

selling method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, and the inventory of a single round is 11111CPM).

GD does not support orientation, but can support third-party monitoring exposure and clicking.

remarks: CPT sales must be placed and submitted at least 5 days in advance, and CPM sales must be placed and submitted at least 3 days in advance.

2. Tik Tok information flow advertisement

Material types: horizontal video and vertical video.

Selling method:

GD (single-page advertisement): Click the advertiser's avatar, nickname, title idea, details tab, bottom "View Details" banner, overlay "View Details" button and right slide operation of video content to enter the promotion landing page; Support likes interaction, do not count and display likes, and do not support comments and forwarding; Advertisers don't have Tik Tok account, so they can't pay attention to it. They don't have Tik Tok homepage. Orientation is not supported, and third-party monitoring exposure and clicking can be supported.

GD (native advertisement): click on the advertiser's avatar, nickname and video content to slide right to enter the advertiser's Tik Tok homepage; Click the title idea, the "Details" tab, the "View Details" banner at the bottom, and the "View Details" button on the overlay to enter the promotion landing page; Support likes, comments and forwarding, and support paying attention to the advertiser's Tik Tok account.

Bidding advertisement: supports application downloading and landing page promotion, but does not support landing page-card coupon advertisement; Support cpc, ocpc, cpm and ocpm charging types; At present, it supports orientation such as region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand, etc., and temporarily does not support orientation such as app behavior classification and interest classification.

3. Tik Tok sticker product introduction:

Product advantages:

The usage scene is original, users take the initiative to use it, with high acceptance and long interaction time;

stimulate users to actively spread, and after sharing and spreading, trigger secondary use;

The advertising forms are vivid, which enhances the brand's goodwill among users in Tik Tok.

product price: selling price: net price of 311,111 yuan /7 days.

location: 4th in the first row of Tik Tok sticker column for 3 days, random location for 4 days, continuous purchase, need to design a variety of stickers to ensure that it is replaced 1 times a week.

this product is a non-standard product, which does not guarantee the quantity and does not support third-party monitoring.

Tik Tok has the final decision on whether the sticker meets the online standard.

4. Product introduction of Tik Tok Daren Cooperation:

Content customization: to provide customers with video content customization in accordance with vibrato.

talent marketing: leverage talent's influence and creative ability to spread brand marketing content.

native communication: the cooperation videos of Daren can enter the recommendation stream normally and spread natively in Tik Tok Station.

secondary transmission: video content can be used for secondary transmission on other platforms (only video with Tik Tok watermark).

video topping: the video will be topped on Daren's personal page for 5 hours, and Daren will not add videos during the protection period.

video retention: the cooperative video can be retained under Daren account for three months and spread continuously.