The famous old Chinese brand "Quanjude" was founded in 1864 (the third year of the Tongzhi period of the Qing Dynasty), and its meaning is "full and flawless, gathering but not dispersed, benevolence and virtue are supreme".Over the past 140 years, through several major historical changes, "Quanjude" has achieved great development. "In 1993, China Beijing Quanjude Roast Duck Group Company was established, laying a solid foundation for the great development of Quanjude in the period of reform and opening up.

In 1997, China Beijing Quanjude Roast Duck Group Company was transformed into China Beijing Quanjude Group Limited Liability Company according to the modern enterprise system. Over the past ten years since the establishment of Quanjude Group, it has given full play to the advantages of its long-established brand and established a detailed brand development strategy in the process of development: actively registering trademarks, perfecting franchising, focusing on brand cooperation, and strengthening internal management, and now it has formed a catering group with more than 50 member enterprises, an annual turnover of more than 900 million yuan, sales of more than 3 million roast ducks, and more than 5 million guests, with a brand value of 10.634 billion yuan. The group has a brand value of 10.634 billion yuan.

In November 2003, Quanjude and Huatian Catering Group joined forces and established Jude Huatian Holding Company Limited; in April 2004, Quanjude Group realized strategic reorganization with Capital Tourism Group and New Lufthansa Group; in early 2005, on the basis of Beijing Quanjude Roasted Duck Company Limited, the company was established as China Quanjude (Group) Company Limited, which marked that Quanjude was no longer just a roast duck brand, but also a brand name. Ltd, marking that Quanjude is no longer just a roast duck brand, but a joint fleet of catering in the capital city with excellent old catering brands such as Fengzeyuan, Imitation Cuisine and Sichuan Restaurant, and Quanjude has entered a new stage of development. Give full play to the advantages of old brands, and actively registered trademarks.

The Qianmen Quanjude Roast Duck Restaurant was the first enterprise of the joint-stock company to be awarded the title of "National Specialty Restaurant", and the company also took the Qianmen Restaurant as the first batch of pilot enterprises to carry out the ISO9002 quality system certification. After efforts they completed the preparation of "Quality Manual", "Procedure Documents", "Operation Instruction Book", "Service Specification", "Quality Records", and established a set of standard quality management system. Through in-depth and detailed education of the standard, the enterprise staff to unify the idea, change the concept, establish quality consciousness, overcome difficulties, standardize the operating procedures, with its unique management concepts through the examination and certification, access to the ISO9002 quality system certification, so that the old catering management in line with international quality standards.

Through the ISO9002 quality certification and "National Specialty Restaurant" standard, the standard, the enterprise and the staff of the quality of thought, quality awareness improved significantly, corrected the problems in the actual operation, to improve the overall quality management level has played a demonstration and take the lead. At the same time, the company has also re-revised and reissued the "Quanjude Restaurant Service Standards", which enriches the service contents, standardizes the operation procedures and refines the service duties of the positions. With the market as the guide, we continue to implement the "secret customer system" to improve the management level of the enterprise from various angles.