At the same time, your satisfaction evaluation is our service tenet.
First, the spread effect of bad reviews, 1= 17
In the catering industry, there is a propagation formula of "1= 17".
Simply put, 1 customers will lead to 8 potential customers, 1 dissatisfied customers will affect 17 people's patronage intention. This shows how much influence a bad review has on the restaurant.
A glass of water flooded the restaurant? I'm not kidding.
Is this a glass of water that ruined the restaurant? No, it's a bad review, it's a word of mouth!
There is a so-called "interest convergence effect" among consumers, which will lead to convergence behavior when it comes to their own interests. A person feels that poor word-of-mouth has also affected a large number of people.
As a customer, I think he will do the same to others, so why should I support his restaurant?
The spreading power of bad reviews can not be ignored.
Moreover, a bad review affects not only one person, but everyone in his life circle, all customers who patronize your restaurant online, and many customers who are ready to place orders in the restaurant.
Speaking of restaurants that have been continuously affected by bad reviews, I have to say that Shanghai, a Hong Kong-style tea restaurant that has been open for many years, is a tea restaurant!
Tea restaurant is an old shop in Shanghai for many years. It can be said that it has accompanied the growth of a generation of Shanghainese. The previous tea restaurant has always been hard to find, and the evaluation of public comments is also full of five-star praise. However, since the "baby food supplement" incident, word of mouth and popularity have dropped sharply!