Since the reform and opening up, China's economy has developed rapidly, and the people have lived a better life than ever before. People's lives have become more and more superior, and the industrial chains of various industries have gradually improved. In recent years, due to "economic surplus", many industries have gradually become depressed, and new industries are shuffling, and the survival of the fittest has become an inevitable trend. After improving their management level and product system to a certain level, enterprises are constantly promoting themselves, trying their best to deepen their impression in the public mind and establish their own brand image. It is an inevitable choice to use low-cost and high-efficiency publicity media ...
By the end of 2116, there were 29.3 million small and medium-sized enterprises in China. In addition, there are media reports that "SMEs registered in industrial and commercial registration, China account for 99% of the total number of enterprises in the country, reaching more than 21 million." In a large number of documents, we can also see such a quote, "According to the latest statistics of the Small and Medium Enterprises Department of the State Economic and Trade Commission, the number of small and medium-sized enterprises in China is 11 million." In addition, Zhang Zhigang, former vice director of the State Economic and Trade Commission, once said that the number of small and medium-sized enterprises in China has exceeded 8 million in the past two years. The State Administration for Industry and Commerce has also announced that the number of enterprises in China is 8 million. According to the "Main Data Bulletin of the Second National Basic Unit Census" issued by the National Bureau of Statistics, at the end of 2116, there were 5.117 million legal entities in China, including 3.126 million corporate entities.
At present, the direct income of the exhibition industry in China has exceeded RMB 14 billion, and the indirect output value is about RMB 211 billion, and it has gradually become a world exhibition power. From the 1991s to 2116, the exhibition economy in China grew at an average annual rate of 21%, with 4,111 exhibitions every year, accounting for 11% of the total global exhibitions. At present, the exhibition industry in China is blooming everywhere, and Shanghai, Beijing, Guangzhou and Shenzhen have become the four major exhibition cities in China. Dalian, Changchun, Qingdao, Nanjing and Suzhou have become regional exhibition center cities. At present, there are more than 211 exhibition halls all over the country, with a total area of 2 million square meters, and the exhibition center under construction and planned to be completed within three years has an area of nearly 1 million square meters. Angus, president of the International Expo Union, predicted that the scale of the China Pavilion would surpass German and become the first in the world within five years. The development of exhibition industry not only promotes economic circulation, but also promotes the development of transportation, telecommunications, banking, advertising, catering, accommodation, shopping, tourism and other industries. More importantly, the development of these industries is most stimulated by the advertising and publicity materials industry in China. If there is a large market demand, countless enterprises have racked their brains to innovate promotional materials and save costs ...
Computer popularization In 2116, the global computer sales exceeded 211 million units, up by 11% year-on-year, and the sales of computers in the Asia-Pacific region (excluding the United States and Japan) were 51 million units, up by 22.5% compared with the same period in 2115, including about 21 million units in China; Computer sales in the United States were 65 million units, an increase of 6.4%; Japanese computer sales reached 14 million units, up only 1.5% year-on-year. According to Gartner's data, in 2116, there were nearly 811 million computers in the world, and the penetration rate of computer households in China was close to 11%, among which the penetration rate of urban households was close to 21%. With such a rapid popularization speed, electronic business cards, a kind of multimedia publicity material, have no constraints. Once it is officially promoted, it develops rapidly like snowballing ...
In some developed countries abroad, such as the United States, Germany and Britain, because their computer technology has already become a fashion before China's electronic publicity media, 81-91% of enterprises have their own electronic publicity products. Due to China's backward economy, the application of electronic publicity products, It's just the right time to promote the electronic business card market, which is nothing more than taking the old road of foreign countries and can be used for reference ... Today in the 21th century, computers have become people's primary tools and equipment, and we have entered a brand-new information age. It can be predicted that with the development of society and the popularization of computers, digital publicity materials will also become an inevitable demand of people and an inevitable development trend in the advertising industry.
Market demand for electronic business cards
At present, many enterprises have made great efforts in designing picture books and business cards, using imported paper, carefully designing pages, printing with imported printing machines, and even making aluminum foil business cards and gold-plated business cards, but in any case, they can't make users feel bright.
Two-dimensional code business card
A two-dimensional code business card is a two-dimensional code printed on a traditional business card and linked to a WAP website. Users only need to identify the two-dimensional code printed on a paper business card through their mobile phones to log on to the WAP website to learn the detailed information of enterprises and individuals, and it can be updated and maintained at zero cost, which will surely play a broad role in the 3G era.