In the story, the protagonist Harun Sanders was born into a poor family. He was only five years old when his father died. Sandoz began to wander in Lower Lund. He did farm work for the first time, but he was very unhappy about it. Later, he went to an electric conductor, which was very successful. After a lot of work, there is no satisfactory job, but my hero is not discouraged. He opened a fast food restaurant, and all his possessions until his retirement. This was the first store in Kentucky, when his hand was still worth a small sum of money. He has a patented recipe for fried chicken legs, and he wants to keep this recipe so that other restaurants can make their own profits. However, the dream is beautiful and the reality is cruel. The first boss knocked at the door, and the boss knew he was coming and said sarcastically, "Take them, you are stupid again." He gave up without refusing, and the revised statement convinced the next restaurant to be so powerful, but he still refused, refused and refused. .
Finally, after successful communication, it was rejected 1009 times, and finally the word "agree" was heard. With its menu and suddenly popular management mode, this restaurant has become the world-famous Harend Sanders, an 88-year-old multi-millionaire.
After reading this book, I was deeply moved by Lund Sandoz's persistence. I thought, "1009 times of rejection, how many people can persist forever?" I also understand that autumn is not important. Get up in the important autumn, and then move on.
There is not a huge gap between success and failure. The difference between them lies in whether they will persist.
Many times, we need to persist for one more minute, and maybe we can succeed.
2. The story of Harlan Sanders, the entry Harlan Sanders Directory [hidden] growth records "Colonel Sanders" and "Poverty after World War II" 1009 failed forever "KFC" image Harlan Sanders' smiling KFC uncle Harlan Sanders' wealth file invented the famous "KFC fried chicken" in several key years of his life. Established the business of "KFC Fast Food Chain Store". KFC is the largest fried chicken fast food chain store in the world, with more than 1 1 000 restaurants in the world. The logo of KFC designed with the image of Sandoz has become one of the best and most recognizable brands in the world.
The growth of enterprise catering industry is recorded in every corner of the world. In every city in China, we often see an old man's smiling face, gray beard, white suit and black glasses. This is the smile, which is probably the most famous and expensive smile in the world, because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, and of course this famous brand. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship.
[Edit this paragraph] Colonel Sanders1890 On September 9, Harland Sanders was born on a farm near Henriville, Indiana, USA. My family is not very rich, but I can get by.
However, at the age of 6, his father died, leaving his mother and three children to live hard. To make a living, my mother has to do a lot of work outside. She had to peel potatoes in the food factory during the day and continue sewing clothes for others at night. Naturally, she has no time to take care of her young children. Sandoz is the boss. He shoulders the heavy responsibility of taking care of his siblings and sharing his worries for his mother.
When mom is not at home during the day, Dr. Xiaoshan has to cook by himself. A year later, he learned to cook 20 dishes and became a famous cooking expert. /kloc-When she was 0/2 years old, her mother remarried, but the relationship between Sanders and her stepfather was not very good. Until the sixth grade, he didn't want to study any more. The air at home was too stuffy, so Sandoz decided to go to work and change the environment again.
He came to work on a farm in Greenwood. Although he worked hard, he was able to maintain his personal food and clothing. Since then, he has changed countless jobs and tried everything, such as being a painter, a fireman, selling insurance and being a soldier for a while. Later, he got a correspondence law degree, which enabled him to be a sheriff in Little Rock, Kansas for a while.
At the age of 40, Sandoz came to Kentucky and opened a Corbin gas station. Because there are many customers coming and going to refuel, Sandoz had an idea when he saw the hungry faces of these long-distance travelers. Why don't I make some convenient food to meet these people's requirements? Besides, he is a good cook, and his wife and children often praise him. As soon as he thought about it, he cooked some daily meals in the small kitchen of the gas station to attract customers.
During this period, Sandoz introduced its own special food, which was the prototype of KFC fried chicken that became famous in the world. Because of its delicious and unique taste, fried chicken was quickly warmly welcomed and praised by the guests. Some people don't even come to refuel, but to eat fried chicken at Kebin gas station. At the beginning, Sandoz wanted to expand the business of his gas station, and now the reputation of fried chicken has surpassed that of gas stations. With more and more customers, the gas station can't hold on any longer. Sandoz opened a Sandoz restaurant across the street, specializing in his specialty-fried chicken.
In order to ensure the quality, Sandoz put on an apron and started cooking, and invested in the expansion of a large restaurant that can accommodate 142 people. In this way, he created a primary fried chicken market.
In the next few years, he managed and studied the special ingredients of fried chicken (including 1 1 herbs and spices), which made the fried chicken skin form a thin, almost unheated shell and the chicken was moist and delicious. This ingredient formula is still used today, but the number of seasonings has increased to 40.
And this is KFC's most important secret weapon, just like Coca-Cola's formula. By 1935, Sandoz's fried chicken has become a household name.
In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people have always called him "Dear Colonel Sanders" until now. [Edit this paragraph] After World War II, he was penniless. Although his business is good, Sandoz is not satisfied with such achievements. He went one step further and built a motel next to the restaurant.
In this way, before the famous Howard Johnson Motel was built, Sandoz became the first enterprise consortium integrating accommodation and refueling. However, with the increase of customers, Sandoz felt his lack of management experience, so he went to Cornell University in new york to study hotel management courses, which enabled him to solve the hotel management problems he faced in the future, but the problems still existed.
With the increasing popularity of Sandoz restaurant and the increasing number of customers, it is not easy to serve fried chicken quickly for so many customers. He is always scrambling to fry chickens for customers while listening to the complaints of anxious customers.
Sandoz is worried about this. what should he do ？ At this time, an accidental pressure cooker exhibition gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best for his fried chicken. 1939, Sandoz bought a pressure cooker. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken.
The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker. And as he imagined, it only took 15 minutes to fry a chicken. Fried chicken with short time and good taste suddenly became a hot topic of discussion at that time, and many diners flocked to it. Even during the Great Depression of 1930s, Sandoz's business was still thriving.
However, the outbreak of World War II dealt a severe blow to Sandoz, and the gas station was forced to close because of the implementation of oil rationing. Then, as the new expressway crossed Kentucky.
When Harlan was 5 years old, his father died of illness and left no property. Being poor, his mother went out to work.
/kloc-dropped out of school at the age of 0/4 and began to wander. Until he was 20 years old, he worked as an electrician, sailed a ferry and worked on the railway, but it was not smooth.
At the age of 6 1, he ran for the Senate, but he lost in the end. Later, he opened a fast food restaurant, and the business was booming, but it didn't last long. * * * forced his shop to build roads, and he was once in trouble.
But again and again, he still didn't give in to life, bowing to life. At the age of 83, he finally succeeded, and he was famous all over the world.
Many things happen.
China has a saying, "Everything comes to him who waits", telling us not to give up and not to back down when encountering difficulties in adversity. In this way, there will be gains.
Harlan Sanders is a good example. His name is known all over the world, but how many people can know the story behind him?
Harlan Saunders is an excellent cook. That year, he opened a gas station with good business in Kentucky, USA. Because the gas station is far from the town, there are no shops and restaurants around. So many drivers are always hungry. He thought his cooking was good, so he opened a western restaurant across the street. After opening, who knew that his fried chicken was more popular than gasoline? Sandoz took advantage of the trend and constantly studied and improved the ingredients of fried chicken, specializing in fried chicken. As a result, because of its unique flavor. As a result, the news spread from one mouth to another. The fried chicken shop opened by Sandoz is well known, and even customers drive to Sandoz from hundreds of kilometers away to taste fried chicken.
But it didn't last long. World War II broke out suddenly, and the gas station in Sandoz was forced to close because the United States implemented gasoline rationing during the war. Facing the sudden change, Sandoz didn't lose heart. He borrowed a large sum of money from the bank to expand the scale. Unfortunately, just when he invested all his money, a high-speed railway across the state was planned, which passed by his hotel and all his money went up in smoke. In order to repay the loan, he had to sell his property and live on the monthly relief of $65,438+005. Of course, the later Santos.
This proverb is really a goal to encourage people to struggle. It is precisely because of Sandoz's indifferent and smiling attitude that KFC is world-renowned.
5.250 word composition: Failure is the mother of success. Do you want to fail? I don't want to fail, but failure is not a bad thing. Adults often say, "Failure is the mother of success.
I think everyone has eaten KFC! The founder of KFC is Colonel Sanders. Colonel Sanders is a retired soldier. After he retired, he was penniless, and his monthly life could only be maintained by subsidies from * * *. Saunders has a secret recipe for fried chicken. He decided to recommend his secret recipe to the major food companies, but each company refused to face the ragged man.
After the efforts of 100 1, it was finally recognized by a food company. In the next short period of one and a half years, he opened 300 chain stores, which was well received by people.
What made him successful? He never gave up after many failures. Why didn't he give up? Because he firmly believes that failure is the mother of success.
It is a strange phenomenon in nature how to see a rainbow without wind and rain. We have experienced some ups and downs in life. This is a test of whether we are going forward or backward. From Colonel Sanders' case, I see that only moving forward and not giving up is our only choice.
The older generation of revolutionaries made a long March of 25,000 Li, crossed the snow-capped mountains and grassland, marched forward bravely and finally won. As Chairman Mao wrote in the Long March: The Red Army is not afraid of the expedition, and Qianshan is only idle.
Without the revolutionary spirit, we can't live a peaceful and stable life.
6. Pioneer's success in writing 400 words.
Entrepreneurship is the most basic way of life for human beings. From the moment human beings stood on the earth, they embarked on the journey of entrepreneurship with the pace of pioneers. The planet we live on is poor, with nothing but material things. It is precisely because of human entrepreneurial activities that it has become a home with prosperous industry and abundant crops. Entrepreneurship is the source of all wealth, which makes people rich, society prosperous and the country prosperous. All the achievements of material and spiritual civilization that we enjoy in our life are the crystallization of entrepreneurs' labor and wisdom.
-There are many successful entrepreneurs with inscriptions: Ma Yun, the founder of Alibaba, and Ford, the famous car king.
In every corner of the world, in every city in China, we will often see an old man's smiling face, gray beard, white suit and black glasses, and this will always be the dress. It is this smile, which may be the most famous and expensive smile in the world, because this amiable old man is Harlan, the signboard and symbol of the famous fast food chain "KFC". Of course, Colonel Sanders is also the creator of this famous brand. The fried chicken we ate at KFC today was invented by Saunders. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship.
When we were eating KFC's signature original chicken nuggets, no one believed him at first, and the restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sandoz's propaganda work is very difficult. Two years, rejected 1009 times. Finally, when he walked into a restaurant for the first time 10 10, he got a "ok" answer. With one person, there will be a second person. At the insistence of Sandoz, his idea was finally accepted by more and more people.
His road is not smooth. He met many setbacks on the road to success, but they didn't crush him. He succeeded. Now all over the world, you can see Colonel Sanders. He wears a white suit, white hair and black-rimmed glasses, and always smiles.
Sandoz's life is a typical American legend. He did all kinds of jobs, but it was not until he was 40 that he found the starting point of his career in the catering industry. After setbacks, he made a comeback at the age of 66 and made great achievements again. With his "franchise", KFC today will be the largest fried chicken chain group in the world.
1980, Colonel Sanders died of leukemia at the age of 90. His body was placed in the state legislature for people to see. Although he has left, the fried chicken business he founded has brought eternal charm to Kentucky. People have to know the name of fried chicken KFC. He changed people's diet world with a chicken.
Opportunities are reserved for those who are prepared. Entrepreneurship is to make continuous progress in failure in order to succeed.
7. Write on the back. Tears behind success.
Success is what everyone yearns for. However. How many people know the tears and suffering behind success?
KFC is a world-famous landmark, and its founder Harlund. Who knows Sandoz's efforts and tears before he was founded?
Harold Sandoz originally lived in a rich but very happy family, but. Fate made him lose his father at the age of five, and his mother was overwhelmed and remarried soon, so. From the age of 13, Harlan Jr. Saunders dropped out of school and wandered around.
During his wandering, he had to look around for a job in order to make a living. The handyman, car cleaner and farm worker in the restaurant all have Harlund's figure. /kloc-When he was 0/6 years old, he was recruiting in the army. Although he was under the prescribed age, he joined the army by lying about his age, and military life exercised his body and will. After the expiration of his service, he used the skills he learned in the army to open a blacksmith shop. But the competition was fierce, and soon the blacksmith shop closed.
Harlund is not content with the status quo. Through hard work, Sandoz found a job as a fireman on the railway. And he soon became a regular worker. He felt that he had never been happy, because he thought that he had finally found a stable job and could bid farewell to the wandering life.
The good times didn't last long. He lost his job before the recession. At that time, his wife was just pregnant. More unfortunately, his wife also left him. Harlund looked for a job everywhere, but he ran into a wall everywhere. Later, all his friends advised him to stop fooling around. He is getting old.
Harlund never thought he was old. It was not until the postman sent his insurance check that he realized that he was really old. However, he did not bow to fate, but tried to face it.
After that, he established a world-famous KFC fast food restaurant with a social insurance check of 105 dollars, and finally started his entrepreneurial journey at the age of 66.
In doing things, failure is almost inevitable, and success is a gift from heaven. Harlund people who have experienced so many difficulties like Sanders have not given in to the difficulties of life. How can we? Behind success, there are always tears.
8. Harland Sanders' major achievements are in every corner of the world. In every city in China, we often see an old man's smiling face, white zd beard, white suit and black glasses. It is this kind of smile that may be the most famous and expensive joke in the world, because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, and of course the creator of this famous brand. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship. Invented the famous "KFC fried chicken", and there are more than 15000 restaurants in the world.
9. Harland Sanders' entrepreneurial experience is as follows: When Uncle Sanders was young, his family was not rich, but he was able to live.
But when Sandoz was 6 years old, his father's death and his mother's remarriage changed his life again. The relationship between Sandoz and his stepfather was not good, which prompted Sandoz to stop considering further study in the sixth grade.
Sandoz, who dropped out of school at home, decided to go out to work and start his own life. In the process of going out to work, Sandoz has changed many different occupations and has basically been exposed to various kinds of life. It was not until Sandoz was 40 years old that his job was relatively stable and his career began.
Saunders, 40, opened a gas station in Kentucky (the founder of KFC). I can't bear to watch the refueling guests come and go hungry every time, so Sandoz decided to make some convenient food for past customers to buy to meet their needs.
Moreover, my skills for so many years have not been abandoned. Therefore, Sandoz launched its own catering, made some simple daily meals and showed them to customers.
During this period, Sandoz introduced its own special food-fried chicken (the prototype of KFC fried chicken, which became famous later). Because of its delicious and unique taste, fried chicken soon became a popular food for our customers. Sandoz's fried chicken became so famous that many customers came to the gas station to eat fried chicken instead of refueling.
As the business time is getting longer and longer, the reputation of fried chicken has overwhelmed the reputation of gas stations, making Sandoz have to expand its own restaurant. In view of everyone's enthusiasm for their own fried chicken, Sandoz studied the special ingredients of fried chicken in order to let everyone taste more delicious fried chicken.
Fried chicken is getting better and better, its reputation is getting bigger and bigger, and there are more and more customers. The speed of making fried chicken by hand can't keep up with the demand of customers, so Sandoz is thinking about how to increase the output of fried chicken more effectively. An accidental display of pressure cooker inspired Sandoz, so he bought a pressure cooker and tried it, and finally found a unique method of fried chicken.
Coincidentally, the fried chicken made by the pressure cooker is the most delicious of all the fried chicken it has ever made. Results The quality and quantity of fried chicken can meet the requirements of Sandoz, and the benefits of the restaurant are getting better and better.
However, the outbreak of World War II dealt a great blow to Sandoz and completely destroyed his comfortable life. Without a gas station and his own restaurant, he sold all his property to pay off his debts. From then on, Sandoz became a penniless old man. Because the first success will lead to the second success, Sandoz took this idea to expand technology and took it as his second venture.
Think of it and do it. Sandoz took a pressure cooker and a cooking bucket and drove his old Ford on the road.
At first, especially the boss who had never heard of Uncle Sanders' reputation for fried chicken before, even sneered at Uncle Sanders. Not many people believe him, and some even think that this strange old man is making up his mind and wasting his time. The belief in my heart supports Sanders to continue to promote his fried chicken despite difficulties and obstacles.
I have been promoting it for two years, but it was rejected by everyone 1009 times. When he knocked on the door of 10 10 restaurant, God was finally moved.
The hotel owner agreed to Uncle Sanders' lobbying. When it was successful, it gave Uncle Sanders great encouragement and confidence, so Uncle Sanders was more active in his propaganda work.
In this case, the second, third and fourth.
Sandoz's idea is recognized by more and more people. By 1952, the first authorized KFC restaurant in Salt Lake City was established, which was the beginning of global catering franchise and the second start of Uncle Sandoz's career.
To everyone's surprise, Sandoz's business snowballed, and in just five years, it developed 400 chain stores in the United States and Canada. Harland Saunders Colonel Harland Sanders is the founder of KFC brand.
Invented the famous "KFC fried chicken" and started the "KFC fast food chain" business. KFC is the world's largest fried chicken fast food chain, with more than 65,438+05,000 restaurants around the world. KFC logo designed with Sandoz image has become one of the best and most recognizable brands in the world.