The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to your friends who care about you every day.
Corporate accounts and personal accounts are different, so you must apply specifically.
Personal accounts can be bound to public accounts, and public platform assistants can be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.
Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.
The future public platform is quite powerful. Take it now: you can check the weather, express delivery, illegal information and shopping.
After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"
The future of WeChat is powerful and intelligent.
Question 2: Can anyone recommend some interesting WeChat official accounts that are interesting and worthy of attention and learning?
A WeChat account for reading poems, "Reading Poems for You", every night 10, pushes poems read by many celebrities, journalists or hosts, writers or netizens in both text and audio versions, and the background music is super beautiful. Micro signal: thepoemforyou
A very interesting WeChat account, "Things in the Science and Technology Circle", contains many interesting questions, especially suitable for friends who like detective reasoning. Micro signal: kejiquan-20 14
A very interesting WeChat WeChat official account * * *-Du Nan, Tsinghua, newspaper clipping hero, pushing the world anecdote, Weibo certification, Du Nan, Tsinghua. Micro signal: qinghuanandu
An interesting micro signal? -One? Literary life, Han Han's One, I think many people like it very much. WeChat account one _ Han Han, who likes Han Han characters, has to pay attention.
An interesting WeChat account * * *-Computer enthusiasts push knowledge about computer hardware or software every day, and computer enthusiasts have magazine certification. Wechat WeChat official account cfan 1993.
Question 3: What are the exquisite and interesting WeChat official accounts? I think this is ok. If you have nothing to do, just relax and relieve your stress.
Baidu/... Hao _pg
Question 4: What are the benefits of applying for an official WeChat account? WeChat official account is mainly for celebrities, * * *, media, enterprises and other institutions to promote cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
The WeChat public platform was quietly released by WeChat on August 18. This platform is open to the outside world, which means that this product has clearly defined its development direction and started to set sail. Ordinary users can get a glimpse of the whole picture and will form a new communication scene in a new form.
From today, everyone can create their own official WeChat account with a QQ number, and realize all-round communication and interaction with specific groups of words, pictures and voices on the WeChat platform.
How to apply for and use the WeChat public platform account?
With QQ number, you can log on to the website to register and confirm to be a public account user. The Chinese name of the application can be repeated, so don't worry about someone grabbing your official WeChat account.
After confirming the public account, enter the WeChat public media background.
Backstage is simple. It mainly includes real-time communication, message sending and data management. Users can manage their fans in groups and communicate in real time in this interface.
Publishing and subscribing methods
Its most important way of publishing and subscribing is to let WeChat users scan and subscribe by publishing the QR code of the official WeChat account. Any WeChat WeChat official account user will find a QR code in the following format, and the brand ID will be placed in the middle of the QR code.
Scan the QR code in WeChat to add attention.
Scan the QR code to follow your friends.
You can also subscribe to WeChat WeChat official account in other ways. For example, by subscribing to micro-signals, click "Add Friends"-"Search by Number" directly on WeChat, and enter micro-signals (such as 12345678) to find and follow us. However, for the official WeChat account that is currently open for application, the format of most micro-signals is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can send your favorite WeChat WeChat official account ID to your friends by sending a business card).
Message push and reading
Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups.
The authenticated account has higher authority and can push more beautiful graphic information.
Unfortunately, at present, the public platform can't do more detailed classified subscriptions. I believe that in time, if the public platform can subscribe to information more accurately, the experience will be better.
As far as the interruption of push is concerned, the increase of user subscription may also increase this trouble, but as far as I know, the next version of push will completely cancel the sound reminder, thus distinguishing private information from content messages. The most important thing is probably the choice of content and brand-people will like a small amount of exquisite information and can leave at any time.
Two humanized function settings
Group assistant
Since the public account can't log in on the handheld device, the official WeChat account can be bound to a private WeChat account, and messages can be sent to all fans in the official WeChat account through the assistant of the official WeChat account on the private account (micro-signal mphelper, which needs to be added as a friend). Every time you send a message, you will be asked, "Are you sure you want to send it?" The message submission process is slightly slower than the general micro-signal sending process.
Auto reply
Because it is a one-to-many peer-to-peer mode, the WeChat public platform has an automatic reply option in the background, and users can automatically handle some commonly used queries and questions by adding keywords (multiple keywords can be added). Many people have played SimSimi, right? The background intelligence of WeChat platform is not so high, so you can't learn by yourself, but it's still good after matching keywords.
You can try to interact with our official account. We have my manual reply. But automatic reply is not a particularly good choice for non-star small media or brands. We all like the fun and warmth of real communication.
When logging in to WeChat platform, we can see that there are three main categories of public authentication accounts on the platform: reading, media and stars. Interestingly, this order also embodies the same connotation as platform naming. WeChat public platform puts "subscription", that is, content ... >>
Question 5: What are the interesting official WeChat accounts? Please recommend the super funny ajiedaxiaojianghu to push every day. The content is wonderful and worth-getting-pushing-recommending.
Question 6: What is the significance of the development of WeChat official account? There is another promotion and marketing platform.
But fortunately, he also has a personal official WeChat account. Ordinary people can also publish their own words on the platform to record their lives, and someone will listen to you. Open and original, get rewards and win fans.
Question 7: What can WeChat official account do? The first layer, information push.
At present, more than 80% of the merchants on WeChat official account only provide information push function, and some of them have realized simple interaction. For example, the travel list will push me a travel list every day, which contains beautiful attractions and detailed introductions, as well as real preferential prices. However, because the official WeChat account of merchants pushes business consumption information, it is difficult for news and entertainment media to have fresh content every day. Therefore, how to keep users interested in you, how to make users think of you when they need it, and even how to make users help you with publicity and promotion are all issues to be discussed.
The second layer is user service.
Many people think that the subscription number is the push message and the service number is the user service. This is actually a misunderstanding. Subscription number adopts development mode and text menu, which can realize most functions of service number except menu. Of course, to do a good job in customer service, it is more appropriate to recommend the service number. The typical case of service number has to be mentioned by China Merchants Bank. An official WeChat account almost covers online banking and counter services, but due to the characteristics of mobile phones, its convenience greatly exceeds that of online banking and counters.
The third layer is user interaction.
This is divided into several stages:
1. Interaction between merchants and users. Let users participate in the whole process of brand building, brand culture creation, dissemination and evolution, so that users have a sense of participation and become loyal fans of the brand.
2. User-to-user interaction guided by merchants. Merchants have built a platform for users to share their consumption experiences on this platform, and everyone can discuss and communicate together. Users can distribute their products, share their experiences and exchange and trade with other members in this official WeChat account.
3. use powder to increase powder. Here we can simulate a scene. Eating in a restaurant, a dish is delicious, and I can't help but want to send it to a circle of friends. So I opened the official WeChat account of the restaurant and sent a photo with my voice. Then the official WeChat account helped me generate a beautiful picture and voice page and guided me to send it to my circle of friends. Merchants attract more users through my sharing, which is "sucking powder with powder".
Question 8: Recommend an interesting official WeChat account? This seventy-two change is called thirty-six plan, isn't it good?
Question 9: The function and openness of enterprise WeChat WeChat official account are affirmative!
Mainly the communication within the enterprise and the cooperation between departments!
I hope I can help you. Thank you.
Question 10: Does the interesting or useful official WeChat account 10 on WeChat have a red envelope? It is absolutely useful to tell you that I am a dog.