how to build a new food brand?

1. The food should be delicious. Food is first divided into packaged food and offline instant food. Whether it is packaged food or instant food, it is necessary to meet the condition of delicious food first. This is the most basic requirement, just like other cosmetic brands. Others such as nutrition, health and appearance are all additional conditions added according to the type of food. Only by satisfying the basic condition of delicious food can we talk about how to market the brand and open up its popularity.

2. Advertising marketing. If the funds are sufficient, advertisements can be placed on TV stations or major social shopping apps. If the funds are not particularly sufficient, bringing goods from online celebrity is a very direct and effective marketing method.

3. build brand ip. Long-term advertising marketing is also a big expense. Therefore, we can establish our own self-media and do some creative advertising soft articles or videos around our products to attract the public's traffic and fans' attention. At present, the best way is to shoot Tik Tok.

4. Turn from product thinking to social thinking. Implant topics and make products become social conversation materials. For example, the short comments on Netease Cloud Music on Coca-Cola and the creative packaging on Xiaoming's classmates have achieved very good results. Ingeniously design the sharing invitation mechanism, and make the products become gifts for friends, such as inviting friends to drink for free in Luckin Coffee.