Hangzhou is already a city with a rich history of food culture, but in the current food trend, it seems that there is a lack of a special food that can represent Hangzhou. Therefore, in view of the gourmet desert in Hangzhou, I put forward the following ideas:

1. Hangzhou Snack Competition: similar to the West Lake Longjing Tea Competition, hold a Hangzhou Snack Competition, invite snack bars from all over the country to participate, excavate, collect and sort out Hangzhou's unique and ancient snacks, improve and innovate on this basis, and launch more representative snacks. Those winning snacks will be collected and published in Hangzhou Snack Museum.

2. Food Map of Hangzhou: As the largest tourist city in Hangzhou, people in Hangzhou should make a map into a guide to show the food resources of Hangzhou, including various snacks, restaurants, special foods and so on. The map should include the history, culture and tourism background of Hangzhou. After foreign tourists arrive in Hangzhou, they can explore Hangzhou food culture through this map.

3. Hangzhou gourmet brand: according to the ideas of "Silk Road Economic Belt" and "Belt and Road", build a national Hangzhou gourmet brand, and push it to the peak with its prosperous historical and cultural heritage and famous catering industry. The brand aims to promote Hangzhou cuisine to customers all over the country and the world through this move.

4. gourmet culture square: open a gourmet culture square in the ancient city of Hangzhou, invite a group of outstanding Hangzhou gourmet chefs and experts, and set up a professional gourmet research team, as well as a design and sales team of gourmet cultural derivatives. Through this special way of cultural inheritance and brand promotion, Hangzhou can better promote Hangzhou food culture and attract foreign tourists from the cultural value.

In a word, in the face of the gourmet desert in Hangzhou, we can introduce more representative and fashionable Hangzhou cuisine through excavation, improvement and innovation, so as to build a world-class gourmet brand.