Sino Grain and Oil chooses to cooperate with larger scale and standardized management manufacturers. We chose the opportunity to invest in an annual output of 35,000 tons of rice production line in August 2008 in Ningxiang, and set up Ningxiang Golden Harvest Rice Co., Ltd. to ensure that the product quality of Xinhe Sheng series of rice is safe, stable and reliable.
Xinhe Grain and oil integration of limited resources, take the road of differentiated development, take the high-end brand as an agent, own brand by the low-end, and gradually move towards the middle and high-end, to achieve the survival, development and growth in the cracks. Because of the high cost-effectiveness of its products, won the recognition of the majority of consumers, Xinhe Sheng rice sales in Hunan region has always been in the forefront.
Xinhe grain and oil to take the "rural surrounded by the city" route, the first step by step into the small chain supermarkets, hotels, canteens, etc., and then through the excellent quality and reputation, and gradually establish a brand image, and ultimately become a CR Vanguard, BBK, Wal-Mart, Bupleju Lotus and other large-scale superstore's stable suppliers, Xinhe Sheng rice products have also been exported to Hubei, Jiangxi, Hunan and other countries. exported to Hubei, Jiangxi, Chongqing and other places.