Uber has changed the way people travel and brought us into contact with the economy. * * * A major representative of the enjoyment economy in the housing field is the B&B. * * * Enjoy the economy and transform the original standardized hotel service into a highly personalized and creative house * * *.
TalkingData's 2115 Mobile Tourism Application Industry Report shows that in September 2115, Tujia, which provides shared accommodation, was the third most active hotel tourism application, with Airbnb and short rent Pig also on the list.
a large part of Tujia's houses are hotels run by Tujia, or business merchants, not individual users.
put a product promotion video at the top of the home page to explain the values of the product, rather than pushing the business within the product.
* Note: On June, 2116, short rent Ant's homepage push content was still eleven travel strategies *
Tujia's product structure is more comprehensive, not only an order management framework, but also four recommended items in five columns, and the push content is more exquisite, while short rent Pig and short rent Ant only made some special push on the homepage.
According to the update from 2116-11-16, Tujia has greatly revised the product framework, and overseas and villas are newly added columns. It can be seen that Tujia is aiming at the global market and positioning itself as high-end housing.
short rent the pig and short rent the ant were also updated in October, but the structure has not been greatly adjusted, especially the ant, and the content of the push is still the special topic of the Eleventh Travel.
B&B products are essentially trading platforms, and its core functions include search, ordering and order management.
in terms of search function, all three softwares have inherited the common search function interaction mode of OTA in China, that is, the main conditions are put on one page, and other secondary filtering conditions are put at the top of the search result page.
at the same time, all three apps have some pushed content on the home page.
||| Tujia | Pig | Ant
-|-|-
** Search function * * | Form | Search bar | Red search tips | White search box
| Date emphasis |×| Search page | Result display page < p Search portal provides location
| subway line | | | |
| administrative area | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Map to find a house | √| √
More screening | Price range | √| √
| Room type | Apartment, villa, duplex, farmhouse, wooden house, quadrangle, inn ||| Single-family villa, inn, attic, quadrangle, cabin in forest, mansion, Tree house
| apartment type |√||√
| rental type |||√|
| bed type ||||√
| supporting facilities |√| |√
| features/labels | Long-term rental is the first choice, which is convenient for cooking, pets, parties, and lake views. Ant shoot
| Livable number ||√|√
Ordering method | Recommendation | Tujia recommendation (self-operated apartment comes first) | Recommended ranking | Default ranking
| Praise/rating | √ | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | √√
| Sesame Credit | Personal Landlord Support |√√
| Call |√ |
Online Chat |√ | | √
The above lists the complete functions of the three products in search function, location selection, screening mode, sorting method and landlord information, among which Tujia is discarded.
Tujia didn't emphasize the check-in time to a certain extent before starting the search, and users are likely to enter the page to select and find that the price of the time they want to stay is different from that shown before. The other two softwares have clearly emphasized the check-in date.
In the screening of basic housing conditions, the functions provided by the three softwares are similar, such as the selection of apartment type and room type. Tujia provides the screening function of lighting icons on the supporting facilities, and also provides the screening of invoices, deposits, etc. Although ants have detailed descriptions of the facilities on the house details page, they do not provide the screening function, which is also related to the fact that most of Tujia's houses are enterprise merchants, which is convenient for information management.
In terms of landlord information, all three companies cooperated with Sesame Credit, and the landlords all showed real-name authentication and Sesame Credit. In addition to the general landlord's personal information, scores and houses owned, short rent Piggy and short rent Ant both have the landlord's online reply rate, average confirmation time, order acceptance rate and other data. For individual landlords, users are very concerned about these data.
short rent, the pig, shows the landlord's hometown and blood type in the landlord's data. Some landlords also have short rent's diary, which makes the landlord's image more real and full, and users can feel that they are facing a real other user instead of a company when choosing a house.
the distribution of users of the three products is similar, the ratio of male to female is about 6: 4, and the age distribution is normal. Users aged 19 to 45 account for 81% of all users, among which those aged 26 to 45 account for more than 41% of the total users. Users of different age groups are in the best condition in terms of economic level and physical condition, and have the greatest demand for tourism.
Tujia is not entirely C2C, and a large part of the houses are hotels operated by Tujia, or business merchants, not individual users. Due to the existence of business merchants, the overall level of Tujia's housing is high, such as some characteristic buildings and villas, and it is expanding to overseas markets. Provide users with high-end residential and personalized housing experience during travel.
Ant short rent is an upgraded version of short rent Channel before Jiji.com, and its housing comes from individual users, which mainly provides a platform for ordinary users to enjoy accommodation, and its housing quality is at a low level. On June 22nd, 2116, Tujia announced the strategic acquisition of Ant short rent. Regarding the cooperation between Tujia and Ant short rent, Luo Jun said that "the division of labor is not separated, and we should work together". The two sides operate independently, echo each other and get through the data. This is also a supplement of Tujia to C2C.
short rent, the little pig, is somewhere in between, and was founded late. He has done a lot of articles on the landlord's display, which highlights the characteristics of C2C.
According to the statistics of Analysys Qian Fan, the ranking of the three softwares (July 2116)
1. Market trends and industry status;
2. corporate vision, product positioning and development strategy of competitors;
3. Target users;
4. Market data;
5. Core functions;
6. Interaction design;
7. Advantages and disadvantages of products;
8. Operation and promotion strategy;
9. Summary & Let's move.