As the saying goes, "Know yourself and know yourself, and you will win every battle." Throughout the ages, those generals who won the battle undoubtedly did not know their own advantages and disadvantages, but also portrayed each other's situation vividly. But when one day, you don't know who you are fighting, how do you deal with it?

First: fear comes from strangeness.

This is an era that destroys you but has nothing to do with you; This is an era of cross-border robbing you, but you are unable to fight back; This is an era when you wake up too slowly and don't have to wake up at all; This is an era when your opponent is not better than you, but you don't even know who your opponent is. Is this passage familiar? In this rapidly developing Internet era, your competitors not only come from your predictable peers, but also a group of innovators with advanced technology are entering your field from another field at an unprecedented speed, taking away your business and your money! This kind of cross-border robbery competition is the most terrible, because you don't know who your opponent is, where he comes from and what kind of "black technology" he has brought. The mystery and strangeness of the other person is your greatest stress and the source of your fear. Cross-border robbery is not uncommon. In the Internet age, cross-border robbery has become commonplace and is staged almost every day. The launch of Tencent WeChat directly robbed China Mobile, China Telecom and China Unicom of their jobs, and WeChat was free, which surprised several monopoly operators who had comfortably collected communication and SMS fees for more than ten years. For example, today's headlines can now be said to be a must-have APP for mobile phones. Who would have thought that it was founded less than five years ago, and what is even more unexpected is that its founder is a science student. In addition, Taobao has become the biggest competitor of physical stores, causing more than half of bookstores, clothing stores, shoe stores, leather goods stores and boutiques to close down. Alipay has had a great influence on banks. When "Yu 'ebao" was released, it was said that 5.7 billion yuan of deposits were collected in 18 days. Cross-border not only appears in these business people, but also in many stars. Ren Quan, Li Bingbing, Huang Xiaoming and so on. A super StarVC has been obviously established, and some projects invested at present have achieved rapid growth, such as second shot, small card show and Handu Yishe. . . Jason Wu devoted himself to directing and earned enough box office with Wolf Warriors 2. There are also some stars who cross the border into the catering industry and open hot pot restaurants. We are familiar with Shang (Joker Xue), Xianhezhuang (Michael Chen) and Yimeng (Huang Lei and Murphy) in Huang Liang. There are countless such examples, and cross-border seems to be commonplace. Don't be surprised if Zhang San's mobile phone, which runs a hot pot restaurant next door, sells better than you one day. Because, in this cross-border era, every industry is merging with each other, intersecting and infiltrating each other. The product or industry that you have been profiting from may become a free value-added service in the hands of another person. Subversion happens only in minutes.