As an educator who teaches and puzzles others, it is necessary to carefully design a lesson plan, which is the main basis for implementing teaching and plays a vital role. What formats should I pay attention to when writing lesson plans? The following is an interesting advertising lesson plan that I have compiled for you, hoping to help you. Interesting advertising lesson plan 1

Activity design background:

It is often heard that many children unconsciously say a lot of advertising words during the day's activities, even some children who are unwilling to talk and communicate on weekdays can say it naturally, so they decided to use advertisements to design a language activity, create a natural and relaxed language environment, inspire children's curiosity and imagination, and encourage them to speak boldly, so that they can experience the pleasure brought by language communication and feel the beauty of language.

Activity goal

1. Understand advertising words correctly and know their functions.

2. Use your imagination and participate in the creation of advertising words.

3. Enhance children's language expression ability.

teaching emphases and difficulties

teaching emphases:

let children speak the advertising words they know fluently.

Teaching difficulties:

Guide children to create more meaningful advertisements.

activity preparation

1. CD with advertisements.

2. Five-star appraisal column with the names of all the children in the class.

3, all kinds of daily necessities, food, pictures, etc.

Activity process

1. Appreciate the advertisement and perceive its content.

1. Children, today, the teacher invited you to watch TV, which you often see. After watching it, please tell the teacher what you saw. (open the CD and ask the children to enjoy all kinds of advertisements)

2. Now, please tell the teacher what you saw just now. Tell me what they do. (Guide children to understand that with advertisements in our lives, everyone can get all kinds of information soon, which is convenient for our lives)

3. Now please think about it. Where else have you seen advertisements? (Remind children that street signs, posters, etc. have the same function as advertisements.)

2. Games (See who says more)

1. Teacher: Next, let's play a game called "See who says more", that is, ask the children to say the advertising words you know. The more you say, the better. Say it as a reward with a five-star posted in the appraisal column.

2. Encourage children who don't like to talk to actively participate and boldly tell the advertisements they know.

3. Try not to talk about the advertisements that others have said, but think about the advertisements that you have said and heard.

Third, create advertising words

1. Teacher: Children, we have seen so many advertisements today, and we have said a lot of advertisements. Now let's be a little designer and design some advertisements ourselves, shall we?

2. Show all kinds of articles prepared before class for children to create. Use your imagination.

3. The teacher showed the apple demonstration and created the advertising words: red apple, round and big, eat it and grow great!

4. The teacher encourages and helps the children when they create and edit.

IV. Summary

Today, we worked as an advertising designer ourselves, and the children performed very well. I hope I can tell your's parents what advertisements they created when I go home, ok? And I hope you can create more and better advertisements at home and become real designers when you grow up!

Extended activities:

Let parents lead their children to practice and talk more at home, and ask parents to remind their children of the use of words at critical times, so as to improve their expressive ability in daily life.

Teaching reflection

This activity is based on the favorite advertisements of children on weekdays, so the children are very interested, and the mood of the whole activity is relatively high. Especially when the children are asked to say the advertising words they know in the competition, they are all scrambling to speak, for fear that they know that the advertisements have not been invited by the teacher. When creating advertisements, it is still a little difficult at first. The teacher first created a few, and the children were quickly driven. Many good advertisements have been created by speaking in succession, but some children have a little difficulty in using words. With the help of teachers and children, they can also create good advertisements. In short, this activity has achieved its goal and improved children's language expression ability, which is still a relatively successful language activity. Interesting advertising lesson plan for large classes 2

Activity background:

During a recess, two children were whispering to each other below. I listened carefully, and it turned out that they were advertising. After a while, many children joined in, and some of them were talking and acting. It was really like that. Television advertising has always attracted children because of its sound, image and color, vivid and lively characteristics of listening, watching and reading. Children like to watch and talk about advertisements, and almost all children can say a few catchy, short and vivid advertising words, and children have a strong interest in television advertising. Therefore, according to children's hobbies and cognitive development level, teachers choose "interesting advertisements", which are loved by children and have the flavor of the times, as the entrance to language education, so that children can truly become the masters of activities.

Activity goal:

1. Guide children to discover the role of advertising in reality and understand the artistic characteristics of advertising.

2. Guide children to try to create advertisements, and improve their ability of analysis and generalization and their ability of concise and vivid oral expression.

3. Make children feel the joy of life.

teaching emphasis: understand the characteristics and uses of some advertisements, and be interested in the surrounding advertisements.

teaching difficulty: guide children to try to create advertisements.

teaching methods: intuitive demonstration, explanation, discussion and guidance; questioning method

learning methods: appreciation, game, participation and trial

activity preparation:

1. Record several representative advertisements.

2. Teachers and children use cardboard boxes to make TV sets.

3. Children can choose physical objects to create advertisements.

Activity process:

1. Watching TV advertisements

1. Teacher: I invite you to watch a video. (Playing a TV advertisement) What is this?

child: this is an advertisement.

teacher (summary): yes, this is a TV advertisement. why should there be an advertisement?

children: with advertisements, people can know about this thing ... with advertisements, they tell everyone that there is such a good thing ... advertisements are to publicize its benefits ...

Teacher (summary): Yes, advertisements are to let everyone know that there is such a good thing, so that everyone likes it and uses it.

2. Please have a look. Which advertisement do you like? Children watch TV commercials.

teacher: which advertisement do you like and why?

child: I like … because the color of that small house is beautiful.

teacher: oh, the color of the advertisement is beautiful, and we will like it.

child: I like … because things there are fun and funny.

teacher: oh, advertising is fun, and we will like it.

child: I like ... because, that one sings beautifully. (The teacher guides the children to sing happily)

Teacher: Oh, the songs and music advertised are good, and we will like them, too.

......

Teacher: The advertising language is interesting and pleasant to listen to, easy to remember, and we will like it.

teacher (summary): It turns out that a good advertisement should have beautiful colors and pictures, interesting things and people, good advertising language and good music ...

3. Besides these advertisements, what other advertisements do you like?

child: I like … because its advertising language is very interesting.

4. Create advertisements.

(1) In groups of six people, freely choose the content and discuss the creation of advertising words.

Teachers' itinerant guidance: When creating advertising words, we should pay attention to the smoothness of words, and say the characteristics of objects like nursery rhymes or in a few beautiful words, which can be exaggerated and interesting.

(2) Encourage young children to perform their advertisements in TV stations. Interesting advertisement teaching plan 3

Design idea:

Advertising has become an indispensable transmission medium in today's society. Children are very interested in the advertisements on TV, and they can often hear the children in the class imitating each other's lines or actions in the advertisements after class. Advertisements can be divided into commercial advertisements and public service advertisements. Therefore, combining with the activity of "Interesting Advertisements" in the theme activity "Our City", we will continue the spirit of the Expo and continue to advocate a low-carbon and environmentally-friendly life, so that children can create public service advertisements through cooperation and understand the beautiful home environment with the concerted efforts of everyone.

Activity goal:

1. Guide children to discover the role of advertising in reality and understand the characteristics of advertising.

2. Make children experience the fun of participating in activities by designing and performing advertisements.

Activity preparation:

Experience preparation: each child prepares a TV advertisement

Material preparation:

Advertising courseware: one commercial advertisement (kfc) and one public service advertisement (water saving)

Six slogans: No littering, no jaywalking, no damage to greening

Save water, unite and be friendly, and respect the elders. Where did you see it?

-P: What advertisements have you seen? What does the advertisement say? Can you imitate an advertisement?

Key question: Why do people advertise? What's the use of advertising?

teacher's summary: advertising can convey information to people as quickly as possible, sell products to people, and let us know or

know the features, functions and values of products in time.

Second, understand the "public service advertisement"

Design intention: let children know the function of "public service advertisement"

-Teachers play two advertisements: commercial advertisement (kfc) and public service advertisement (water saving)

-Key question: What are the differences between these two advertisements? (children express their thoughts)

Teacher's summary: Commercial advertisements are for people to buy goods, while public service advertisements are not for making money, but for benefiting the society and making people understand some truth.

Third, work in groups to create a "public service advertisement"

Design intention: try to create a "public service advertisement" to further understand the role of "public service advertisement"

-Teaching: What else do you think can be made into a "public service advertisement" for everyone to do together?

-teaching: the teacher has prepared some slogans for you today, and I hope you can make them into "public service advertisements" (for everyone to abide by. (put forward the requirements for creation)

—— Children discuss in groups and cooperate to create "public service advertisements".

-teachers tour to help children discuss together.

-perform the "public service advertisement" created by each group.

teacher's summary: the children are great. They just made up so many "public service advertisements" and made up beautiful advertising words to tell you a lot of things to do and not to do. Interesting teaching plan of advertising in large class 4

Activity goal

1. Understand the function of advertising and know all kinds of advertising forms.

2. By watching commercials, I can transfer all kinds of advertising experience in my life and learn to imitate advertisements.

3. Take an interest in advertisements and actively participate in the creation of various advertisements.

4. Teach children to develop a careful and serious attitude towards learning.

5. Willing to communicate and express your ideas clearly.

activity preparation

1, tape recorder, TV set, advertising video and newspaper with advertisements.

2. A box of toothpaste and a toothpaste.

3. Ask children to pay attention to watching, listening to and collecting advertisements.

Activity process

1. Teachers and students * * * appreciate the advertising words and lead to the theme.

(1) Teacher: What did you see just now? What's the advertisement?

(2) Teacher: Kid, where else have you seen and heard advertisements? Please learn advertising words.

2. Understand the various forms of advertisements and ask children to perform their favorite advertisements.

(1) Teacher: What other advertisements have you seen and heard? What's it like? What do the advertising words say?

(2) Let children communicate with their peers first, and then boldly tell the advertising words they know in front of the group.

(3) Teacher: Of all the advertisements, which one do you like best? Would you please perform for us?

3. Discuss the use of advertisements.

(1) Teacher: Where else do you see or hear advertisements? (TV, radio, newspaper, roadside, etc.)

(2) Teacher: We can see and hear all kinds of advertisements on TV, radio and on the road every day. Do you know why advertisements are broadcast? Do you know why you want to advertise?

(3) Teachers and students * * * imitate and perform all kinds of advertisements, encourage children to speak different advertisements from others, and praise children who perform boldly.

4. Children create advertising words.

(1) (showing toothpaste box and toothbrush) Teacher: What is this? What's it like? What are the characteristics? Please make up an advertisement.

(2) Encourage children to make up distinctive advertising words. When children's creation is blocked, teachers and other peers will supplement it, so that the creation activities can be carried out smoothly.

(3) Ask children to establish their own themes and create advertising words.

Teaching reflection

Some children are timid and afraid to speak, and there is not enough time. Some children have no time if they want to speak. Because they are young, it is difficult to organize their own language, and their language expression is not complete enough. In a word, I find that the teaching effect is not very satisfactory. What is the problem? I have carefully studied the new curriculum standard, compared and thought with my own teaching design and teaching process, and found that I have one-sidedness in my understanding of the subject. Interesting advertisement teaching plan 5

Activity design background

In daily life, let children pay attention to watching and listening to advertisements.

Activity goal

1. Guide children to create content with "advertisements" and express their ideas in coherent and complete sentences.

2. Cultivate children's good habit of listening to their peers patiently and intently, and understand the main intentions of others.

3. Stimulate children's interest in conversation by talking and creating advertising words.

4. Explore and discover the diversity and characteristics in life.