Online store how to decorate the store?

A, what is Taobao store decoration?

Taobao store decoration refers to Taobao sellers own Taobao store decoration and beautification of a web page online editing, also known as Taobao store beautification.

The significance of Taobao store decoration.

Taobao store decoration is in order to improve the appearance of the store image, in order to enhance store awareness, customer turnover and increase sales of goods as a means of online marketing.

Three, how to decorate Taobao store

Taobao store decoration is a combination of web designers store sales of goods content, through graphic design and production of web templates, so that the goods and templates to reach a harmonious unity, and then through the store's decorative features, the template will be installed into the store and used. Taobao store decoration parts of the store signboard, product categories, custom content area and product details description page and other four aspects, each part of the decoration needs to be corresponding web template to do landscaping.

Four, how to get Taobao store decoration template?

1, Taobao one-click installation template:

In order to facilitate the Taobao sellers on the store 'decoration and beautification, Taobao provides a Taobao store decoration service platform. Platform templates are generally charged for a full set of templates, when you buy a template, you can store in the background through a button to install a full set of templates in the store. A key to install the template only need to buy once, can be used permanently, no need to renew, fast and convenient!

2, Taobao store design room:

Taobao has a large part of Taobao specialized in store templates for Taobao sellers and to help decorate the store design room, these design rooms are formed by a number of professional web designers, the design room has a large number of finished templates for you to choose and buy, the so-called finished templates, that is, the templates have been completed the design, you feel that they are suitable for their own Store to use can be purchased, when you buy, the designer will assist you to complete the store decoration and beautification work.

3, personalized template customization:

Many shopkeepers do not know how to do because they will not decorate, and can not find a finished template for their use. In fact, in Taobao above, there are specialized in accepting personalized template customization services design room. This design room is generally very enthusiastic, thoughtful service, they will help you according to your own wishes to complete the design of the store template, including the installation, teach you to use, as well as after-sales work are done very well, you can solve all the worries.

4, Taobao free template station:

The network also has some free Taobao store decoration template site, the site is also equipped with store decoration tutorials, just the need for Taobao sellers to install the template to their own stores and than edit the use.

Tools/materials: computer, original ID card, bank card

Step 1: Click on the Baidu browser to enter the Taobao Taobao home page, in the upper right corner of the Taobao home page click to enter the free registration function option.

The second step: enter the "free registration" function page, in the registration page, enter the set login password and member name, click to enter the login.

Third step: After entering the login, in the left side of the function of the navigation bar, select "I want to open a store" function option, click on the "immediately open a store" function option.

Step 4: Enter the "open store now" function page, certification to read the store service agreement and check the read, click on the new page inside the immediate certification, jump to the certification page.

Step 5: through the certification, enter the store to open the store options, select the type of store, location, click on the following immediately after the certification.

Sixth step: the completion of the store to open the option of certification, according to the system prompted to enter the store belongs to the personal information.

Step 7: After completing the input of personal information, click on the bottom of the page "create store" function option, click to complete the creation of outlets store.

Give 100 points! The steps to open an online store? How to operate?

The process of opening an online store

The first step is to start not online, but in your head.

You need to think about what kind of store you want to open. At this point, open online store is no different from a traditional store, looking for a good market to taste their goods competitive is the cornerstone of success.

The second step, choose to open the store platform or website.

You need to choose a website that provides a platform for personal stores and register as a user. This step is very important.

Most sites will require registration with a valid ID such as a real name and ID card. When choosing a website, popularity and whether or not it charges a fee, as well as how much it charges, are all important indicators. Nowadays, many platforms offer free store services, which can save you a lot of gold.

The third step is to apply to the website to open a store.

You have to fill in the details of the classification of goods offered by their stores, for example, you sell fashion watches, then should be categorized in the "jewelry, watches, glasses" in the "watches" category in order to allow your target users can accurately find you. Then you need to make an eye-catching name for your store, users click on the list of which store, more depends on whether the name is attractive. Some online stores display personal information, which should be filled out truthfully to increase trust.

The fourth step is to buy goods.

You can buy goods from channels and platforms you are familiar with, controlling costs and low prices are key.

The fifth step, log in the production

You need to fill in the name of each commodity, origin, location, nature, appearance, quantity, transaction mode, transaction time limit and other information on the website, preferably with the picture of the commodity. The name should be as comprehensive as possible, highlighting the advantages, because when someone searches for that type of goods, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the pictures should be as good as possible, the description should be as detailed as possible, and if you need to send it by post, it is best to state who is responsible for the postage.

Another very important thing to do when logging in is to set the price. Usually the site will provide the starting price, the bottom price, a price and other items set by the seller. Let's say a seller wants to sell a dress that costs $100 and wants to sell it for $150. If it is a traditional store owner, as long as the first marked 150 yuan price, if not sold, and then a little lower price. But online bidding is different, the seller first set a starting price, the buyer from then on up to bid. The lower the starting price the more interest can be aroused in buyers, some sellers set 1 yuan to start auction, is a good way to attract attention.

But the starting price is too low, there is a risk that the final price is too low, so the seller is best to set a reserve price at the same time, for example, 105 yuan for the reserve price to ensure that the goods will not be below the cost of being bought. Another disadvantage of too low a starting price is that it may imply that you are willing to sell the goods at a very low price, so that the bidding is hovering at a very low price. If the seller feels that waiting for the bidding to be completed is too long, you can set a price, once a buyer is willing to pay this price, the goods are immediately sold, the disadvantage is that if a few buyers are interested, it is not possible to support the high price. Sellers should utilize these settings according to their specific situation.

Sixth step, marketing and promotion.

In order to enhance the popularity of their own stores, in the early days of the store, should be appropriate marketing and promotion, but only limited to the network is not enough, to promote a variety of online and offline channels together. For example, the purchase of website traffic on the page of the "popular products recommended" position, will be categorized on the list of product names bold, increase the picture to attract attention. You can also utilize advertisements that don't cost anything, such as exchanging links with other stores and websites.

Seventh step, the sale of services

Customers in the decision to buy, it is likely to need a lot of information you do not provide, they will be raised online at any time, you should be timely and patient response. However, it should be noted that many sites in order to prevent sellers from private transactions to avoid transaction fees, will prohibit buyers and sellers online to provide any personal contact information, such as mailboxes, telephone, etc., or will be penalized.

The eighth step, the transaction

After the transaction, the site will notify the two sides of the contact information, according to the agreed way of trading, you can choose to meet the transaction, you can also send money by remittance, postal transactions, but as soon as possible, so as to avoid the other side suspected that your credit. Whether to provide other after-sales service, also depends on the two sides of the prior agreement.

Step 9, evaluation or complaint

Credit is a very important factor in online transactions, in order to *** with the construction of a credit environment, if the transaction is satisfactory, it is best to give each other a good review, and through good service to obtain each other's praise. If the transaction fails, you should give a bad review, or to the site to complain, in order to minimize losses, and warn others. If the other party complains, it should be dealt with as soon as possible so as not to leave a stain on your credit.

The tenth step, after-sales service

This point does not need to be said, perfect and considerate after-sales service is a business to maintain the enduring very important chips, different from the customer to keep in touch with the customer, do a good job in the management of the customer.

Online store business mode:

If you are considering online store, should be based on the actual situation of individuals, choose a suitable business mode. Online store business methods are mainly the following three:

1) online store and offline store combined business methods. This kind of online store because of the support of offline stores, in the price of goods, sales techniques are higher, but also easy to obtain the recognition and trust of consumers.

2)Full-time operation of the online store. Operators will be all the energy is devoted to the operation of the site, the online store as their full-time work, the store's income as the main source of personal income.

3)Part-time operation of online stores. Operators will operate online stores as their own side business, such as many school students now use their spare time to operate online stores. There are also some people in the workplace to take advantage of the convenience of work to open an online store to increase the source of income.

Products

Select the right products to fish

To open a store online, first of all, we must have suitable for sales through the network of goods, not all suitable for online sales of goods are suitable for individuals to open a store sales. The author through the three major competitive strategy to help you choose a good product.

The scarcity of things is expensive, the choice of goods must not be able to choose those who can buy goods everywhere, those goods can be bought everywhere, why buyers have to come to buy your, you add postage, certainly more expensive than elsewhere. Even if you can sell them, you won't make any money. You have to find some rare goods, so that the natural people spend a lot of money to buy your goods. Here also applies the competitive strategy of differentiation.

The second is the use of regional price differences to make money. Many commodities in different areas, the price difference is a lot, such as electrical appliances, Guangdong and other coastal cities to be much cheaper than inland, and collectibles in the ancient capital cities (Beijing, Xi'an, Luoyang) is much cheaper than the coast, so you have to focus on their own side to find their own around the abundance of commodities and not elsewhere, so as to sell a good price! The first thing you need to do is to find a way to get the most out of your money.

Do not do raw, try not to get involved in you are not familiar with, if you: love of handmade, love of cross-stitch, love of hand-painting, love of creative things, you may want to open a related DIY store. Specialty stores are popular everywhere. Because there are fewer specialties, it is easier to attract people. If you are very good at photography and like digital products, you can try your hand at it, whether you have a physical store or not. The most important thing is to try to become an expert in this field. Take the initiative to answer members' questions and provide members with knowledge about the products you sell. After a long time, word of mouth effect is good, people think of this area of shopping, will be the first to think of you. In short, everyone has their own specialty. At any time, learn to maximize their own strengths is very important, do not take their own shortcomings to spell the strengths of others. The relative innovation strategy of specialization is also applied here.

According to the industry's advice, through the online sale of products found that the breakdown, suitable for online store sales of goods generally have the following characteristics:

1) smaller: mainly to facilitate the transportation, reducing the cost of transportation.

2)Higher added value: the value of a single piece of low freight is not suitable for online sales.

3) with a unique or fashionable: online store sales of goods are often unique or very fashionable.

4)Reasonable price: If you can buy it at the same price offline, no one will buy it online.

5)Through the website to understand can stimulate the viewer's desire to buy: if the goods must be seen in person to achieve the trust required to buy, then it is not suitable for online store sales.

6) not offline, only online can be bought, such as foreign trade order products or directly from abroad to bring back the product.

When you choose a class or a number of products, we must begin to understand the customers and opponents of the market research to determine whether your choice is correct, because most of the time your choice is based on your own experience or asymmetric information to judge the ground, the judgment is often wrong, and ultimately can lead to the failure of your business. Online store for such a small business behavior, we provide some basic market research methods:

1, you can take your ideas or samples to listen to relatives or friends around the opinion, because many of them may be your potential customers, you can also ask some industry professionals and experts, listen to their views. This survey process do not have the idea that some people will not be online, that he is not my customers, I do not have to investigate him, this idea is wrong, because the online store is just a marketing channel, not that no one wants the product, put online there are people who want to have, only offline people want to put the product online, the cost-effective will sell out.

2, you can go online to see if there are other people's online store to sell such products, if there is, that explains the market for such products, but such a market is not your market, this time we need to look at your product has no competitive advantage, if it is the same brand on the main look at the price there is no advantage, if it is a different brand at this time to look at your brand's influence and the product's Cost-effective. If not, this time you have to do offline survey, if you can form a certain purchase market, then we have to congratulate you, you open a store on the Internet has no you have a good thing, which has formed a differentiated competition, the formation of your core competitiveness. Maybe the price is a little higher, there will be people who will be eager.

At the same time, the online store should also pay attention to comply with national laws and regulations, do not sell

1) laws and regulations prohibit or restrict the sale of goods, such as weapons and ammunition, control of knives, cultural relics, pornography, drugs.

2)Counterfeit goods.

3) Other goods not suitable for online sales, such as medical equipment, drugs, stocks, bonds and collateral, stolen goods, smuggled goods or goods obtained from other illegal sources.

4)Commodities in which the user does not have ownership or control.

How to find the source of goods

How to find the source of goods suitable for their own business is the most important concern of all online store entrepreneurs, but also online entrepreneurial action signs, but also related to the success of online business, the author combined with their own personal experience and online sellers of all the insights, sorted out the following seven major sources of goods.

1, wholesale markets.

This is the most common channel of purchase, if your store is operating in the clothing, then you can go around some large-scale service wholesale market goods, in the wholesale market goods need to have a strong bargaining power, and strive to wholesale prices to the lowest, at the same time with the wholesalers to establish a good relationship in the exchange of goods with the wholesalers to make it clear to avoid future disputes.

2, manufacturers of goods:

Regular manufacturers of goods, good attitude, if the long-term cooperation, generally can fight for the slow-selling models. But generally speaking, the manufacturers of the starting batch is higher, not suitable for small wholesale customers. If you have enough money reserves, and will not have the danger of pressure goods or not afraid of pressure goods, then go to the manufacturers of goods.

3, large wholesalers:

Generally with Baidu, GOOGLE can find a lot. They are generally supplied directly by the manufacturer, the supply is more stable. The shortcomings are because they have done a big, more orders, service is inevitable sometimes can not keep up. And they generally have a fixed repeat business, not afraid of no wholesaler, you are very difficult to negotiate terms with them, unless you set a number of times, to become one of his big customers, there may be special discounts or offers. And the worst thing is, their shipping speed and exchange attitude is often poor. Order more slow delivery is understandable, as long as we order a little bit in advance can be solved. The real problem lies in the exchange. Receive things sometimes inevitably some defects, especially jewelry. So we need to do a good job of communication and consultation in advance.

4, just started wholesalers:

This kind of wholesalers just started, there is no fixed wholesale customers, there is no visibility. In order to fight for customers, their starting batch size is small, the price is generally not higher than even some goods will be lower than the big wholesalers. You can also be in accordance with your experience in the purchase of goods and their conditions, such as price and exchange of goods and other issues. They do not agree with your conditions are fine, but may agree, or can reach an intermediate agreement. And in order to get repeat customers, their after-sales service is generally better. The downside is that they are new wholesalers, so you need to understand their integrity. You can go to the message boards to see what others say about them, and you can also ask them to issue their own credentials.

5, focus on foreign trade products or OEM products.

At present, many factories in foreign trade orders in addition to the remaining products or OEM production for some well-known brands will have some remaining products to deal with, the price is usually very low, usually for the normal price of 2-4% off, which is a good source of goods.

6, buy inventory backlog or clearance products.

Because of the rush to deal with, the price of such goods is usually very low, if you have enough bargaining power, you can use a very low price to eat, however, to the online sales, the use of online sales advantage, the use of geographic or space-time difference in the price of sufficient profits. Therefore, you have to often go to the market around, pay close attention to market changes.

7, looking for special purchase channels.

For example, if you have relatives or friends in Hong Kong or abroad, they can help, into some of the domestic market can not be seen on the goods, or some of the lower price goods. If you are in Shenzhen, Zhuhai, such a place, you can even do a pass, out of Hong Kong, Macao to buy goods.

In the above stocking channels, for small business sellers, the latter three are more suitable for some, but to find such a stocking channel is more difficult, need to sellers more time, pay close attention. Online store, the purchase of goods is a very important part of the process, regardless of the channel to find sources of goods, low prices is the key factor, to find a good and inexpensive sources of goods, your online store will have the cornerstone of success.

Opening

How to choose a platform

Women are afraid of marrying the wrong man, men are afraid of choosing the wrong line, as an online store entrepreneurial friends, choose what kind of platform, with their own opening costs, but also on their sales results have a certain impact, if you choose a platform to open a store, depending on the current stage of your online business, at the same time, you have to be a variety of ways online shop cost-effective. The way online store for cost-effective analysis and comparison, so that you will choose a platform for you. I will be the main three online store platform form of comparative analysis:

Large site shop

1) professional C2C auction site.

2) can register individual seller members of the integrated shopping site.

3)A single shopping site where you can register individual seller members.

Currently, China provides online store services of large shopping sites have hundreds of real influence is not a large number of the introduction of several major related sites: eBay (

): August 18, 1999 by Shao Yibo and Tan Haiyin founded in Shanghai, the world's largest Chinese online trading platform to provide C2C (personal) and B2C (personal - personal) and the most popular online trading platform. -individuals) and B2C (merchants -individuals) network platform construction and services, in March 2002, eBay to obtain the largest U.S. e-commerce company eBay's $ 30 million injection, and with its strategic partnership, in June 2003, eBay to eBay additional 150 million U.S. dollars in investment. In June 2003, eBay invested an additional $150 million in eBay. Ebay has so far attracted nearly 220 million U.S. dollars in foreign investment, making it the largest foreign student venture in China.

Ebay (

) is one of the earliest shopping sites in China to offer online store services, charging a fee for registering an online store but requiring payment of a base price setup fee for products, a log-in fee for items, a transaction service fee, and an advertising value-added service fee.

Taobao (

): is the leading personal transaction (C2C) online platform, May 10, 2003 by the world's best business-to-business (B2B) e-commerce company Alibaba invested 450 million to create the world's largest personal transaction site.

Taobao online before providing free registration, free certification, free store services.

A pat network (

): a pat network is since the beginning of 2004, sina and yahoo two major Internet brands set up a joint venture - Beijing Xinya online information technology limited company established by the full range of new high-quality online buying and selling community, will be China's small and medium-sized enterprises and individual users to provide smooth The trading platform and a variety of trading modes.

YiPai.com currently provides free online store services.

8848.com (

): 8848 was founded on May 18, 1999, was the flagship of China's e-commerce enterprises, in September 2003, restarted preparations for the new business development plan, the focus of the business shifted to the establishment of China's first professional shopping search engine - 8848 shopping engine, serving the small and medium-sized merchants The company focused on building China's first professional shopping search engine - 8848 Shopping Engine, serving small and medium-sized merchants with 8848 Online Shop, and providing e-commerce solutions for enterprise users to expand their business. On January 1, 2004, the company was officially launched.

8848 currently offers free online store services.

More websites that provide online store services can log on to this site

Personalized online store start:

Construction of an independent online store construction of an independent online store refers to the operator according to their own operation of the goods, their own or entrusted to the design of a Web site, an independent online store usually have a project-level domain name to do the Web site, does not rely on large-scale The independent online store usually has an item-level domain name as the URL, and is not attached to a large shopping website, relying entirely on the operator through online or offline publicity to attract visitors to their own websites and complete the final sale. Mainly includes personalized online store and self-service online store two types.

The completely personalized online store is actually a new website designed by including five aspects, domain name registration, space rental, web design, program development, website promotion. Because it is completely independent of the development, personalized online store style, content can be completely based on the operator's ideas to design, and do not have to provide like a large site in the online store need to be limited to specific modules, and online store merchandise uploads and management by the management of their own arrangements, in addition to paying for website design and promotion costs, do not need to pay online transaction fees, product logging fees, and other costs. Of course, personalized online store only through a variety of other website promotion methods, can obtain the attention of the viewer to achieve the final commodity transactions, personalized online store because of the need to independently prove that the seller's own credit, often can not immediately obtain the viewer in the trust.

Self-help online store start:

Self-help online store is mainly a self-help web site template to establish their own online store, is also a kind of independent online store, only compared to the personalized online store, online store content modularity, online store content can only be selected in a determined mode, usually lower prices, the application of the site is good, but the style of a store can not reach the standard of personalized online store. The standard of personalized online store can not be achieved.

Self-help online store operation is simple, specific applications and personalized online store. At present, there are many network companies provide self-service website, the price is usually between a few hundred dollars to one thousand dollars.