Poster design need to pay attention to what

In the process of designing posters, we often encounter a variety of problems that need attention. But it's okay, I listed below a few particularly important considerations, we follow to do will be able to make a beautiful poster Oh

One, excellent creativity

A great idea will make your poster a large part of the success. No matter how simple the poster, even if it is just the use of simple perspective relationships and elements can easily hit the viewer in the heart.

The following two posters are very simple, but both use great creativity in a limited space, perfectly illustrating the positioning and appeal of their brands.

byManuelBorde

Second, the use of collage

Design requires a certain degree of sensitivity, in the collection of materials need to be keenly aware of the relationship between each element. By following this relationship, we can naturally discover images that we have never thought of in our lives! The use of collage, which is a clever blend of materials, will definitely hit your senses the most.

For example, in the first one, the child's face is perfectly combined with the lion's face, and the glass bottle on the head symbolizes the newly crowned crown.

"The Wizard of Oz" cover

In the second, the scholar's eyes overlap the arch, looking both like a large mirror frame and a metaphor for seeing a new world through the arch, which can't help but be evocative.

Three, the same elements will be arranged out of a specific law

Will be the same kind of elements using different arrangement of techniques, so that they call out a specific law, there is a big role is to guide the vision, which allows us to make our eyes step by step towards the important information.

Making the whole process of enjoying and acquiring information is like a mystery solved straight from the heart.

Watch with caution for the following intensivists!

DevilintheDetails cover

Four, add story elements

When designing movie and TV show posters or musical posters, it is recommended to add one or two distinctive story elements. This technique is widely used in the production of posters for suspense movies and thriller movies.

This not only arouses people's curiosity, but also gives the viewer a "fatal blow" with the story content.

"LOROOFWAR" movie poster

Fifth, the color to convey new ideas

Color in the design of the rapid expression of the main purpose of the use, such as see will be immediately associated with sunshine, bananas, beach and so on.

In a memory test on the LOGO, most of the respondents re-drew out the LOGO, although not necessarily correct, but they have accurately remembered the color of each LOGO.

So the correct use of color directly determines whether the poster is able to impact people!

If the designer can't use the colors correctly, can't play the color combination out of the novelty, then this poster can only be mediocre, or even a failure.

Suning E-commerce Shopping Festival Poster

I hope that these five points of attention will be helpful~

Designing promotional posters need to pay attention to a few big problems?1. Let the poster can be clearly read from a distanceWe often emphasize readability when we are designing. The medium of the poster is even more important to do this, at least to ensure that the basic content of the poster can be clearly read at a distance. There is no shortage of content that a poster can carry, however, and overall, the text and visual content in a poster should be constructed in a hierarchy accordingly. When designing a poster, three different levels of text should be constructed: Title: This is the main and largest text element in the poster. It is a complementary illustration of the visual and artistic elements of the entire poster, and can also be its carrier. When choosing the title text, it is best to use a font with good readability or a well-designed title font. Details: What exactly is presented in the poster and where and when it takes place needs to be presented through details and detailed text descriptions. How the information is presented succinctly, the size and dimensions, the contrast, all need to be carefully controlled. Often this primary information, beyond the headline, needs to be kept to half the size of the main headline to ensure hierarchy and to form a contrast. In many cases, the size of these supporting texts is considered based on their importance. Retain the terms and conditions: This usually refers to the relatively minor provisions and content of the poster, for users interested in figuring out the user can be carefully viewed, usually this part of the content will be shrunk to a relatively small size, does not affect the main content, will not be in the way, but can be seen. 2. amplify the contrast your poster needs to be clear at a glance, the user glances at all will be attracted attention. High contrast between elements can help you do this. Forget subtle light colors and monotonous color schemes, bold colors and exaggerated glyphs are better suited for posters. If you have any experimental design ideas, try using posters to express them, including unique color schemes and typography that goes beyond the bleed, they have enough contrast to have appealing features.3. Conceptualize the poster based on size and locationThe poster is ultimately going to be presented, will it be placed in a subway station or located on the wall of a building? Where and from what angle will users view it? What is the aspect ratio of the poster itself? What are the things around it and do they affect the visual presentation of the poster? All of these factors actually have a bearing on your poster design. Knowing where the poster is actually placed can help you conceptualize and design it better. Visualization not only occupies a very important position in poster design, but also has a strong correlation with external factors in itself, which requires designers to tailor the design to the location. For example, your poster needs to be posted on a green wall, then the poster must not use the green, but need to use with the composition of the contrast, can be seen at a glance of the color. 4. produce a mini version of the poster will still be produced mainly as a print, but it can also be used to the web page and other places, the designer can be completed on the basis of posters, the output of a mini-version. version. In marketing, there is a very practical rule that users will not subconsciously remember something until they have been exposed to it 20 times or more. Therefore, multiple versions of the poster, aimed at a number of different platforms and media outlets, are better able to achieve this goal. Shrink and create mini versions that can be shared and viewed on social media; create postcard-sized versions for distribution; consider designing a web version and creating a landing page based on the poster; and create a version suitable for emailing.5. Emphasize the main visualWhether your poster features an image, illustration, or text, the main visual is the centerpiece of the entire poster. It, like the title, needs to be clearly recognizable from far enough away. When designing a poster, you can use a compact close-up of a face, a very focused illustration, or a scene with clearly focused features as the main visual of the poster. After determining the main visual, pay attention to the hierarchy of other elements, text and images should have enough contrast to ensure that they can be clearly distinguished.6. Use a lot of white spaceThe design goal of each poster is very clear, it needs to reach the user at some point, and the vast majority of posters are hoping to attract the user to do something. Concert and movie posters, for example, they both need to convert the user who sees the poster into a consumer. Creating a visual focal point relies heavily on proper white space. Of course, in poster design, white space control is not limited to highlighting the main visual, other places should also pay attention to: the spacing between the letters should not be too close, otherwise the user a little farther away can not see clearly. Text spacing should be sparse. The inner edges of the poster canvas should have white space to create a sense of breathability. White space is also necessary between different elements, such as between text and images. When using white space to create a visual focal point, you need to think about what you most want the user to see.7. Add behavioral call-to-action elementsEvery purposeful poster needs to be able to reach the user in some way in order to ultimately generate conversions. In the vast majority of cases, the user needs to be 'invited' to do something, such as buy a movie ticket or something else. Therefore, the use of behavioral call-to-action elements is especially important. You can design these call-to-action elements just like you would design call-to-action buttons in a web page. The difference with web design is that call-to-actions in posters may not be as simple and intuitive, and actions such as "click here to sign up" or "send us an email" are not feasible. Often the call to action element of a poster is to provide information about an event, or contact information, or more modernly, a QR code. Once you know what the user is doing, or is in the state of, when they look at the poster, it's easier to design accordingly. As it stands, providing QR codes as a quick opening portal to a specific service, link, or feature opens up more possibilities and has the potential to increase conversions. However, the call to action phrases on the poster should be carefully considered.8. Create Appeal with Quality TypographyThe vast majority of the tension-rich typography you see is inside various posters. The poster itself is a testing ground for all kinds of typography, and it's also the place where designers are most eager to get creative. Some posters incorporate all kinds of illustrations to crazy, cool effect, while others can be very expressive with just type and color. The point is, typography. Typography in posters follows the same principles as typography elsewhere, and there's no way to express yourself in a dozen different fonts at the same time. However, you can use bolder and more flamboyant fonts, and use whatever you feel is more expressive. However, the use of any font and typography needs to be as appropriate as possible to the requirements and tone of the project at hand, to convey the right mood. If you regularly produce posters, you will find that it is quite an active brain thinking and design movement. 9. Try to use cool printing techniques It is worth noting that the design of the poster does not only stay in the PS and AI design tools, as a final need to be exported to the physical printed matter, the poster form of the presentation is also related to the final use of printing technology. Whether it's letterpress, screen printing, including hot stamping and UV layering, all of which give the poster a different look, different printing techniques can give the poster a number of effects that are not possible with digital design. However, many of these techniques are usually only utilized for major high-end projects or events. Before printing, it's a good idea to contact your print department or the same time, and determine the technical details and realizations, as well as whether the size of your design can actually be printed. More importantly, of course, is the budgetary aspect, which must be talked through. Some printing processes can be very expensive, so you need to figure out if your budget is enough.10. Enjoy the fun of designing posters There are many interesting things about poster design itself, you will run into all kinds of problems during the design process, solving problems, experimenting with all kinds of techniques, and you can break the rules when it's appropriate to do so. Even design something crazy, but no matter what, you have to keep a happy mood and exploring mind, only then you can create amazing designs. What should I pay attention to when making a poster?

First, the service program / product images

Because the service program / product images are for the most intuitive display of corporate services / products, which is also to experience the top priority, otherwise the effect will be seriously reduced.

That is to say, in the design of the service program / product images, you have to think about what content is embodied in these contents, you want to use in which place, and ultimately be able to produce what kind of visual effect.

Secondly, the whole style of the poster should be beautiful and colorful.

Design style and aesthetics is a very important criterion, why the same product in the big mall and put on the street price difference of many times, that is because the environment for the value of the product has an impact. Similarly, the style of the poster also determines the market for the product.

Here we need to pay attention to is that the poster style and the product, the store and so on with the tone, otherwise it will be done out of the ordinary.

Third, a distinctive theme.

What is the theme of the promotional posters must be clear, express the information you want to express, it must be clear to the customer at first glance. Remember not to engage in complex things, rely on, complication will waste customer time, it is likely that customers are very impatient to see the end of the publicity poster, will make the poster should be greatly reduced.

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