Chinese tide illustration style characteristics are as follows:
1. Common Chinese tide style illustration picture lines are rich and delicate, the picture color is more uniform, less saturated, the overall Chinese style is heavier, but also very delicate and durable, the use of the scope of application is a little more extensive.
2. More lines in the picture, and the lines will be a little finer, basically the lines for the skeleton, to shape each object, the color is more uniform.
3. Line is a very important part of the number of lines, determines the degree of refinement of your picture.
4. There are 1-3 general color schemes in a picture to make up an illustration.
5. The color is not fixed, it can be light or bright, but more focus on the ink and ink sense of expression and the paper texture of the picture, so as to reflect the characteristics of the Chinese style.
6. The texture of rice paper or kraft paper base for the creation of the Chinese style will give people a little stronger flavor, the background with the ink sense of treatment.
7. Picture color some partial ancient style, the overall color is less, low saturation, some colorful, high saturation, but the overall color are not too much, there is an approximate range of colors, to control the number of their own color.
Country trend style illustration is the use of Chinese style elements and trend elements combined illustration, the use of Chinese style elements, to draw the current people and things, the picture of the color scheme, composition and elements should have a clear flavor of Chinese style.
What are the types of cg illustrationThere are these types of cg illustration:
1. Thick paint style: Thick paint is not only the most popular style in cg illustration, but also one of the most common styles in other paintings, and it is very popular in CG board painting. Thick paint comes from traditional oil painting, characterized by the use of pigment stacking, increasing the sense of volume and layering of the work, will use a simple line drawing, and then layer by layer superimposed on the color, not too much attention to the performance of the line, the picture is very texture.
2, flat style: flat style illustration presents a kind of flat or abstract characteristics, this kind of illustration is overall simple, light and neat, is also widely used in various fields, is a very common illustration style one.
3, ancient wind illustration: these years the national tide wind by more and more people love, the ancient wind type of illustration is also more and more, will use a lot of Chinese painting elements, such as flying cranes, auspicious clouds, flowers and grasses, ancient architecture, etc., the national tide illustration in the character portrayal will also be biased towards the Chinese aesthetic.
Cg illustration there are a lot of styles, such as secondary illustration, 2.5D style, graffiti style, Mori style, etc., and with the development of the times, the types of illustration is also increasing, so you can look at the work of excellent illustrators, to find their own favorite style!
Is it true that the national hipster style has become popular, and what do you think about it? "Hipster" "trend", from the Chinese interpretation alone, is very broad, and now we often say tide, but is very narrow "street trend", in fact, perhaps even more narrowly in Japan, Harajuku style. The so-called "tide", from the style of dress to the details of life, the form of expression are avant-garde niche, ahead of the contemporary trend, is the pursuit of new life and avant-garde beauty. From the 1990s, the golden age of Japanese street fashion, many now well-known hip brands were founded, such as: bape, neighborhood, wtaps, undercover, number(n)ine and so on. Japanese hipster brands are also influenced by Europe and the United States to a certain extent, from hippie to rock, probably because of the deeper influence of the United States in post-war Japan. After Japan's economic recovery, young people have the conditions to start contacting the clothing culture, in addition to music to bring the clothing of the ancillary value, most of the "hip" originated from sports, basketball, baseball, skateboarding and so on. In short, the fusion of music + sports + street culture is what we see nowadays. People have a herd mentality, when one person says it's trendy, we don't take it seriously, when two people say it, we don't take it seriously, when we realize that a lot of people around us are saying it, and celebrities on TV are wearing it, then we might think it's really trendy. So what exactly is 'hip'? Is every single item that Hiroshi Fujiwara puts out really that good looking and special? Is Chan's style really trendy? "Tide" is a spiritual pursuit and attitude towards life in the larger sense, and in the smaller sense, it's wearing clothes and shoes, it's a play, it's the pursuit of happiness. The literal meaning of the national tide, that is, by the domestic tide brand, is because their main manager, the designer is Chinese, including Chen Guanxi founded CLOT, Yu Wenle's MADNESS, Ah Xin's StayReal, Li Chen's NICISCOMING, etc. But when it comes to the national tide big hit, it is the spiritual pursuit of life attitude. But to say to the national tide of big hit, should be to participate in the New York Fashion Week Li Ning, "enlightenment" as the theme, the launch of a series of red background and white lettering similar to the seal of the "China Li Ning" sweater, the national team's classic scrambled eggs color scheme to do after the big and strong. Li-Ning national tide marketing success, so that some other brands have also launched their own national tide wind, including Taiping Bird, Anta, etc., the definition of national tide is more precisely the abbreviation of "Chinese tide brand". Speaking of national tide, we have to say that the Palace Cultural Creation, breaking the traditional constraints, has become the most dazzling presence in the national tide. There is no fixed form of national tide. At present, most of the Chinese people's understanding of tide is connected with foreign culture, which is a kind of lack of cultural self-confidence, but more and more Chinese designers are searching for our own language in our own culture, and in the future, the national tide is bound to be on fire! The law of "national tide style": 1, there must be the word "national tide", or others do not know that this is the national tide 2, must be wearing a phoenix crown 3, the lower body must be mixed, or highlight the "tide" 4, folding fan can not be less, or there is no "country" of the atmosphere. Currently all the studio national tide wind series of photography, are to follow the above rules. More and more brands, whether at home or abroad are actively expanding the boundaries of the national tide, in fact, the national tide around us all the time, the national tide wind is also in the pursuit of contemporary youth madness slowly revival, the national tide is to continue to play their own ideas, relying on a unique kernel of China's traditional culture and the most cutting-edge art combination, I hope that we can pay more attention to the national tide of the brand behind the design and story, rather than randomly follow the wind! I hope we can pay more attention to the design and story behind the national trend brands instead of following the trend randomly. The phenomenon of young people chasing after national brands nowadays makes us think, what is "national trend"? Literally, the essence of "national trend" is the fusion of national style and trend. National fashion brands are usually set up by local Chinese designers or managers, who draw inspiration from traditional culture and add their own insights and attitudes towards trends to their designs. When avant-garde ideas are blended with deep humanistic heritage, the brand is naturally rendered with the color of "national trend". The national trend design is based on 5,000 years of Chinese civilization, the profound Chinese character elements, far-reaching ancient style elements, nostalgic and retro elements of the Republic of China, distinctive print elements, distinctive natural elements, which is the source of the national trend brand's continuous creativity. Auspicious clouds, red sun rising, koi carp trailing waves, swimming dragons soaring in the air, these cultural elements full of auspicious meanings are skillfully applied in the design of the national brand, in the times of the trend of the seasoning to shine. The national trend has become a brand new way of cultural expression. Nowadays, more and more designers are focusing on the traditional culture of Chinese ethnic minorities, drawing inspiration from national costumes for re-creation, and the styles of Chinese fashion shows have become more diversified in the combination of tradition and modernity. However the creation of national fashion is never as simple as traditional cultural images. Its birth symbolizes the merging of old cultures and new trends, niche preferences and popular habits, folklore and internationalization in the midst of collision and conflict. As a matter of fact, the rise of the national trend is not unique to China, other countries have also seen many new cultural trends, the best of which are the "American wave" and the "Japanese wave", which enjoy a large number of fervent fans in the international arena today. From May 10 to 12, 2019, a flash mob of creative experience pavilions, "There's a National Tide Pavilion", initiated by the People's Daily New Media, will be held in Sanlitun. With Chinese traditional culture as the creative origin, "There is a national tide hall" innovatively interprets the concept and connotation of "national tide" through the five core contents of national goods, national education, national art, national comics and national music. The prevalence of national wave is another effective fusion of traditional culture and popular culture against the background of the recovery of Chinese civilization. Ancient material culture and advanced technology are connected through creativity, so that the national essence of new vitality. As the "hottest" cultural relics in 2017, "Thousand Miles of Rivers and Mountains" has appeared in front of the public through digital exhibitions. Advanced 3D technology perfectly reproduces the charm of Wang Ximeng's pen, strolling through the exhibition, you can feel the rolling hills and rivers, from now on, thousands of miles of rivers and mountains is no longer a quiet landscape painting on rice paper, but a leap into the audience in front of the real dynamic scenery. The combination of high-tech and traditional culture has become a major force in the current national tide of cultural experience, bringing a refreshing feeling to the viewer and allowing traditional culture to enter the life of the masses. 2019, in the "LEGO China Culture and Art Exhibition - Square King Tide" held in Beijing Yi Yi Gang, the collaterist AndyHung and his team With Chinese culture as the theme, they used basic LEGO parts to create classic city landmarks such as the Fujian Tulou Building. The Warehouse is dedicated to collecting old things and preserving urban memories; in 2018, the Warehouse set up a Beijing warehouse in a large shopping mall, using old things collected from the demolition area of Beijing's South City to restore scenes of family life after the founding of the country, including the doors and windows of the Fungus Store, which originated from the demolished "Ruyi General Store". As China's largest museum, the Palace Museum has never stopped exploring the charm of national treasures, such as the Palace makeup series, which is an example of the combination of Chinese style and modern fashion. The inspiration for the lipstick "Crane" is taken from the "black lacquer and gold sea eagle drawing stationery box" and "red lacquer side frame satin embroidered landscape pine and crane screen", which are two national treasures in the collection of the Palace Museum. Cultural relics on the classic elements; "dark night flow of light - the Imperial Palace inlay series" makeup, the shape inspired by the National Palace Museum collection of "black lacquer inlay inlay inlay inlay birds and flowers Luohan bed", the outer box of the colorful, and as cultural relics on the shells like beads glittering. From the "red lacquer and gold line enamel", pine and crane pattern weaving and tin lacquer is used in the design of the makeup box, interpretation of the pure Chinese style. In the future, the Forbidden City is also planning to shoot a series of drama "The Forbidden City is like a dream", exploring the innovative form of "5G + 4K ultra-high-definition + interactive multiple endings + scene immersion" to tell the history of the construction of the Forbidden City. From adhesive tape and lipstick to calendars, gift boxes, and even input methods, the Forbidden City is now not just a museum, but also a "Netflix" in the national fashion circle, opening a new chapter of oriental life aesthetics. Borrowing the Forbidden City makeup east wind, domestic makeup skincare brands such as spring like a revival. With 88 years of history, Baichuo Antelope, adhering to the traditional Chinese medicine herbal skincare concept, hand in hand with international designers to create "heaven and earth" patent bottle type, interpretation of the classic new trend, its "mountain and sea scripture" customized version of the essence of the gift box, with the fashion brush to compose the classical flavor, once launched, it has been well received. The customized gift box of "Shan Hai Jing" is written in classical flavor with fashionable brushstrokes. Born in Yangzhou, Xie Fuchun, a centuries-old brand of perfumed powder store, was popular for its resemblance to duck eggs in the old days. The rise of the national trend ushered in a new life for the brand, and the "duck egg powder" made the beauty lovers excited again. The brand name and history is a rich brand heritage, when more and more consumers are willing to pay for national products, "national trend" has become a brand transformation and development tool. Lukshen launched a cocktail flavored with floral water, and Meijiajing launched a lipstick, perfume, and body lotion flavored with milk candy from the Great White Rabbit. Old brands and new things cross-border co-branding to play a lot of fun, to deliver a wonderful answer sheet. The national trend has not only conquered the hearts of native Chinese, but also showed strong momentum in the world, the ice cream flavored with milk sugar of the Great White Rabbit was even sold out of stock in the U.S. In September 2018, the old national product Meijiajie and the Great White Rabbit cross-border cooperation launched the "Great White Rabbit Milk Sugar Flavored Lip Balm", which became a hit on the Internet as soon as it hit the market. The efforts of national brands in the fashion circle will never stop here. In recent years, "Made in China", "light of national products" and other words that make people's blood boil, more and more appear in the reports of international fashion week. 2018 New York Fashion Week fall and winter, Li-Ning to "enlightenment" theme show. " as the theme of the big show stunned the world. This once modest and even a bit rustic Chinese sports brand, in that winter to change the face, the Chinese elements and young trend clever combination of Chinese heritage into the modern sports culture, especially "China Li Ning" four big words, the most eye-catching and innovative. Li-Ning has been on the New York and Paris Fashion Weeks for many times, and the design of the China Li-Ning limited edition sweatshirt, Wudao series sneakers, and a host of other items unveiled on the show floor are amazing, and the four words "China Li-Ning" have become a new synonym for fashion. Next door to Li-Ning's show, Taiping Bird (a Chinese apparel brand) focused on nostalgia and retro trend, and chose the theme song of eye exercises, which is familiar to several generations of Chinese people, as the background music for the opening, and oversized white shirts matched with classic sportswear and white sneakers, which pulled the audience back to the memories of the 1980s and 1990s in the era of China. In the field of film and television creativity and culture, the national trend wind is even more intense. 2018's hit drama "Yi Yi Chuan", a change from the previous court drama not rigorous costume and chemical path, as far as possible to reproduce the appearance of the court during the Qianlong period; "Twelve Hours of Chang'an" in the beautiful and accurate restoration of the Tang Dynasty architecture, let people sigh with emotion that the ancient costume dramas finally ushered in the resurrection of aesthetics. Chinese animations such as "White Snake: Fate", "Journey to the West", and "The Descent of Nezha" have returned to the stage with mysterious oriental mythological elements, and movies such as "The Legend of the Demon Cat", "The Shadow", and "Assassins of Nie Yinniang" have made a great effort to reflect the beauty of the traditional ancient style. Now on campus, shopping malls, scenic spots and other places, you can see more and more young people dressed in Chinese dress out on the street, Chinese dress fever has become a new cultural trend, Chinese dress consumption is also from the small circle of niche to the market scale. Chenguang Stationery launched the National Essence Gift Box, which combines traditional Peking Opera patterns and facial elements with modern geometric images, reinterpreting the National Essence with fashionable design. Pictured is the "Sheng Gift Box 'Witty as I am'", inspired by Zhuge Liang. Why is the new and the old so popular among young people? What kind of charm has been given to the seemingly "old and outdated" national products? When we explore this question, we may be able to find the answer from the current situation of the flourishing brand. Take the new business card of Chinese classical culture "the Palace Cultural Creation" as an example, its product design is based on the preferences of young consumers as a starting point, "where young people are, the Palace is where". After the launch of the Palace tape, many beauty experts began to use it to decorate lipstick, eyeshadow palette, fashionable makeup products are wrapped in a strong Chinese style tape, the appearance of a distinctive aesthetic, instantly triggered the social network. The Forbidden City sensitively smelled this business opportunity, fast and furious launch of the Palace lipstick, while the brand promotion to follow the trend, in microblogging, Xiaohongshu and other social software to open the post discussion, and Tom Ford and Saint Laurent and other major brands of first-line beauty to maintain good interaction. Youthful product design with successful Internet marketing, this doubles combination not only better meets the consumption habits of the millennial generation, but also makes the brand no longer confined to the local niche, with international standards. The Forbidden City lipstick captured the eyeballs of young people and was sold out upon launch, which shows the huge purchasing power of young consumers for national products. The national trend can empower brands, and brands can also feed the national trend. Morning Glory stationery launched the national gift box, the face elements into the design, with a unique way to let more people re-understand the national essence of Beijing opera; Nongfushanquan's "four seasons illustration bottle", in a small bottle depicting the four seasons of Changbai Mountain, spring, summer, autumn and winter, to show the vastness of the great land of China and the magnificence of the beauty. We see that one after another old brand, under the support of the "national trend", grows against the age, and the new but familiar aesthetic concept continues to bring people surprises. The colors of the Palace lipstick cream come from the red national treasures in the Palace Museum, and the appearance of the lipstick is inspired by the dress of the concubines of the Qing Dynasty, respectively, with the five square color system of black, white, red, green and yellow and the "palace blue" as the base color, and 3D multi-layer printing technology, the traditional patterns printed on the lipstick tube, highlighting the texture of the fabric and the three-dimensionality of the embroidery. Embroidery three-dimensional sense. The rise of the national trend, on the one hand, stems from the brand's own continuous efforts, on the other hand, also thanks to the cultural self-awareness and self-confidence of the Chinese nation in the new era. As the comprehensive national power and people's living standards improve, the affluence of material civilization drives the development of spiritual civilization, and China's huge consumer market is satisfied with the conditions of food and clothing, the pursuit of beauty is further advanced. Similar to the birth of the "American Wave" and "Japanese Wave" in history, the influx of foreign cultures and the explosion of local multiculturalism have made the people of China even more determined to embrace their own history and cultural wisdom. As a generation of "freedom of consumption", the Post-90s and Post-00s are no longer obsessed with the fame of international brands, but rather the cultural value and creativity of brands. "Chinese style" and other "national trends" have become the labels that young people love to use to create their own symbols. When the superficial commercialization of imitation is removed, whether the national trend can really leave the cultural value remains to be considered. It must be said that there are a lot of phenomenon of following the trend in the current market, businessmen sniffing the heat, only rely on the cloak of national elements and national sentiment to achieve the purpose of marketing. Behind the success of the hot, we need to maintain a clear understanding of the "true and false national tide". Before the red-hot "national white shoes" back to the force, its back to the force of the series by a lot of trend media blowing on the sky, but in fact in no fear of plagiarism of other brands. Lost in the immediate dividends, the enterprise in the publicity on the overstatement, product research and development backward, single shoe style, design plagiarism and lack of creativity, become the public's biggest criticism of back to the force. The same old brand red, Li Ning on the New York Fashion Week, did not start low, but in the design of the breakthrough again and again, relying on lively and not lose the trend of sports fashion landing in Paris Fashion Week, was praised as a "national tide on behalf of". Another example, the Forbidden City launched the popular cultural and creative products and activities are people-oriented, a blend of functionality and practicality, form of innovation and cultural essence of the whole, but the evaluation of the makeup products are mixed, many customers are excited to buy home to find that the product did not meet the expectations of the effect, the brand reputation is damaged. Therefore, for the cultural industry, the traditional culture is only a fuel, the important thing is also in the brand itself and the quality of the content of the self-reliance of the guarantee, can not just copy the appearance of the cultural elements; for the old national products, there is no formation of their own characteristics of the distinctive brand genes, the trend of the night is just a flash in the pan. The root of the national trend lies in originality, and if there is no real cultural core behind it, it will just be a noisy show. Realizing this, Hui Li is also committed to reform, the new version of the sneakers began to use more high-quality raw materials and more detailed craftsmanship, in the design of the injection of lightweight Chinese elements, coordinated with the brand's sense of movement, giving people a refreshing feeling. Although the cultural attributes in the current national wave culture are not enough, the heat of the national wave has finally rekindled the younger generation's attention to tradition to a certain extent, changing their habits and clarifying their identification with history and culture. The status quo is not perfect, but this is a necessary development process, Chinese brands need more time to slowly precipitate, we have confidence. Personally feel that the Chinese culture should have been well promoted and be recorded, and become the norm, because the Chinese culture of five thousand years, there are too many precipitation, such as dragons, embroidery, cheongsam, Chinese dress, Chinese clothing, especially the Tang suit these are Chinese treasures, it is not only the Chinese people to create the beauty of the world, but also the world, personally feel that we should also strengthen China, the generation in our body to carry forward, should not be Is the national trend line, but should be to become a Chinese culture, large-scale festivals, such as National Day, New Year, student graduation, Bar Mitzvah can go to promote, and not just in the slogan, but the action! The so-called national tide is indeed a very popular word recently, but at present did not find a particularly prominent national tide brand. Speculation concept is more, shopping malls to engage in activities in the atrium location is clearly a stall goods to change the name of the national tide of products, we will see! Other industries do not know, but in the traditional wedding industry is definitely popular. Previously, the standard clothing for marriage is a set of wedding dress, a set of dress or cheongsam, now equipped with a set of wedding dress, a set of Chinese, and even more on a set of Chinese all done. Because the Chinese wedding is more festive than the Western wedding, in line with our traditional culture. Not true