Summary of Personal Exhibition Planning (1)
According to the arrangement of the organizing committee, we undertook the preparatory work for the exhibition of _ _ _ _ project, mainly responsible for the design and implementation of the overall exhibition scheme, booth allocation, exhibition arrangement, collection and solicitation of the project exhibition area, liaison and coordination. At present, the task of conference and exhibition has been successfully completed. The related work of this group is summarized and reported as follows:
First, draw up an exhibition plan.
On the basis of summing up the experience of docking exhibition and absorbing the opinions and suggestions of relevant parties, the overall plan of docking exhibition work is put forward, which has played an important role in the smooth preparation of the overall meeting after discussion and revision.
Second, the exhibition work of the conference
According to the division of work, the main leaders of the units that accept the tasks personally take the lead, actively organize their forces, and make use of various working channels to organize the exhibition work of the conference. This task is heavy, demanding, difficult and lasts for a long time. Due to the attention of the leaders of the organizing Committee and all units and the responsible work of the participants, the exhibition team successfully completed the exhibition work of the conference.
Third, undertake the exhibition design work.
According to the work arrangement of the Organizing Committee and the requirements of the overall plan, the work plan of the exhibition group has been drafted and revised many times. The exhibition style, meeting characteristics and division of functions of the Expo were designed in general, and corresponding adjustments were made in time according to the progress of the Expo preparation and the specific conditions of each working group to keep up with the overall work of the Organizing Committee. Keep working communication and information exchange with the working group, and pay attention to the connection with all aspects of work; The convention and exhibition center has consulted the rental, service requirements and price concessions of the exhibition hall many times. After many times of coordination and revision, the floor plan and layout schematic diagram of outdoor and indoor exhibition areas have been completed, and unified requirements for the layout of exhibition halls have been put forward.
Four. Bidding for special equipment in each exhibition area
According to the requirements of the Organizing Committee Office, invite public bidding for all special installation tasks in each functional exhibition area, draft bidding documents and design scripts, organize a bidding review meeting for special installation design, modify the bid-winning scheme and report it to the Organizing Committee Office for approval, and supervise the bid-winning unit to strictly design the scheme and produce it with high quality.
Verb (abbreviation of verb) organizes colleges and universities to participate in the exhibition.
The participation of colleges and universities is related to the project level of the whole matchmaking meeting, and the pavilion attaches great importance to the participation and mobilization of colleges and universities. After the introduction of the overall plan, the exhibition group kept close contact with all units and kept the information unobstructed. Organized and held a coordination meeting for the exhibition work of colleges and universities participating in the matchmaking meeting to discuss the arrangement for the exhibition work of colleges and universities participating in the matchmaking meeting, and representatives of colleges and universities attended the meeting. The meeting informed all units of the preparations for the sixth matchmaking meeting and explained the preliminary plan for colleges and universities to participate in the matchmaking meeting. According to the situation of their respective units, the participants discussed the related matters of the exhibition, put forward many constructive suggestions, and indicated that they would actively participate in the sixth matchmaking meeting, make full use of this platform, and do a good job in promoting the results and expanding publicity.
Arrangement and on-site organization of intransitive verbs exhibition
On, the exhibition group entered the convention and exhibition center and began to receive the standard exhibition boards sent by exhibitors, and tracked and implemented some exhibitors who reserved booths; From, to, the work of the pavilion center was transferred to on-site management and service, managing the entry and exit of personnel and exhibits, coordinating and solving various problems on site in time, meeting the requirements of exhibitors as much as possible, and coordinating leaders' visits, news interviews and other related work; On the afternoon of, the exhibition site was cancelled. Through careful organization, the whole process of dismantling the exhibition was civilized, safe and orderly, and the on-site organization and management of the exhibition was successfully completed.
Summary of personal exhibition planning work (2)
After more than a month of preparation and efforts, the RV Expo has come to a successful conclusion. During this period, all the colleagues in the advertising department worked very hard, gave up the weekend break and made great efforts for the exhibition. The exhibition was also a great success. In order to learn from each other's strengths and make it easier to fight again, it is summarized as follows:
I. Summary of Exhibition Work
From May 25th to June 3rd, we hosted Ningxia Shizuishan RV Life Expo, which was held in Dawukou District and Huinong District respectively. This exhibition is unprecedented, and it is the largest exhibition with the widest publicity, the longest duration and the largest number of exhibitors and visitors in our city.
1, long time, heavy task, orderly exhibition, can be implemented to people.
The idea of this housing fair is correct: Shizuishan daily newspaper should be bigger and stronger, and the role of advertising department should not be ignored; To be bigger and stronger, the advertising department must jump out of the original routines and ideas, and it is a successful development road to promote business through exhibition. This exhibition is a large-scale exhibition sponsored by the advertising department on the basis of previous exhibitions. This success will inspire us to carry the exhibition to the end!
2, high positioning specifications:
Organizers: Shizuishan Daily, Shizuishan Housing Security and Urban Management Bureau, Dawukou District People's Government, Huinong District People's Government, Shizuishan Real Estate Association; Organizer: Shizuishan Bao Yue Culture Media Co., Ltd.; Media support: Shizuishan Daily, Yinchuan Evening News, Ningxia Daily, New Izvestia, Wuhai Daily, Alashan Daily, Shizuishan TV Station, Shizuishan People's Broadcasting Station, Shizuishan Network, Shizuishan News Network, Shizuishan Life Network, Shizuishan Real Estate Network, Shizuishan Newspaper Outdoor Electronic Screen and other media. Fully integrate resources from all walks of life for our use.
3. Careful planning:
Detailed planning has been made from the exhibition name, exhibition time, venue, exhibition purpose, exhibition theme, exhibition purpose, exhibition schedule, exhibition characteristics, simultaneous holding, real estate industry awards setting, exhibition scope, exhibition hall distribution, planning and booth setting, conference investment support, booth allocation, exhibition publicity implementation, exhibition publicity materials collection and printing, exhibition information, exhibition process, opening ceremony, exhibition security and cleaning, budget and so on. Really achieved: professional, meticulous and in place.
4. Strictly implement:
First, our agency cooperates with the Municipal Housing Management Bureau, making rational arrangements, putting the division of labor in place, and putting the responsibility on people from beginning to end. Second, the advertising department rushed out, from planning, coordination, investment promotion, advertising, publicity, exhibition, opening ceremony, renewal, exhibition cancellation, logistics, security, cleaning, service, publishing, map making, work permit exhibition, follow-up publicity to information feedback and return visits. , one by one responsibility to people, create posts and responsibilities, clear rewards and punishments, countdown work system, every day. 100% accumulated experience, exercised the team, increased the performance of the advertising department, and increased the income of the advertising department and individuals.
5. The exhibition fee is collected in time, and the exhibition is not allowed to enter without paying the fee. This method is very good, avoiding the situation of not receiving money after the meeting.
Second, the shortage.
1, investment promotion is not ideal, especially for furniture and building materials. Although there are various objective reasons, too little efforts have been made in the coordination of peers, emotional input to customers and stimulating customers' desire to participate in the exhibition. There are also serious problems in the process of attracting investment, such as simple methods, perfunctory things, fear of hardship and fatigue, irresponsibility, etc., which lead to unsatisfactory investment promotion.
The cost control of this exhibition is not strict enough. Some money that should have been spent less was not spent less, and too much was added temporarily, resulting in excessive expenses.
3. The staff in this department are slightly lacking in the ability to deal with specific problems, which leads to some work not done well during the exhibition. What's more, they are not active, irresponsible and vigilant. Some people don't even know what to do, but they don't move when the leaders ask them to do it, which leads to chaos in the entrance and exit. No one cares about the real estate companies that don't participate in the exhibition, and no one collects their own things on rainy days, and they don't even know the situation.
4. There is a deviation between the commercial advertising volume and the expected value, so we must strengthen the improvement and make up for the deficiency. Through the influence of the exhibition, advertising in the fourth quarter will be off-season.
Due to our lack of experience and preparation for large-scale exhibitions, we lack emergency plans and backup plans in planning. When measures such as attracting customers are cancelled, there is no follow-up means, which leads to unsatisfactory attendance.
In view of these shortcomings, we must take them seriously, formulate measures and implement them as soon as possible, solve the problems on the basis, and ensure the smooth progress of all work in the future.
In a word, this exhibition has outstanding achievements, valuable experience and success in all aspects. It is a new starting point for us to embrace spring and move towards glory. We are full of confidence in this.
Summary of personal exhibition planning work (3)
In order to promote the pace of electronic enterprises in our city going abroad, explore new markets, actively carry out international exchanges and cooperation with the same industry, and maintain the sustained and steady growth of import and export trade of consumer goods, this year, a group of powerful electronic enterprises in our city jointly organized by the Bureau of Foreign Economic Relations and Trade Cooperation of _ _ and the Electronic Information Industry Association of _ _ participated in the Consumer Electronics Show held in _ _ _ Convention and Exhibition Center on 2002 1 month.
I. Overview of _ _ Consumer Electronics Show
_ _ Consumer Electronics Show is sponsored by the world-renowned exhibition group _ _ Group. As the only professional exhibition of consumer electronics in _ _ region, it was held simultaneously with _ _ International Video Exhibition. When the exhibition was just launched, it was supported and participated by major brands in the international electronics industry, including world-renowned companies such as _ _. There are _ _ _ _ exhibitors in this exhibition, including _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The _ _ International Image Expo, held concurrently with the _ _ International Consumer Electronics Show, is the largest, most influential and most effective professional image Expo in South America. During the exhibition, the organizer also held a variety of activities, covering all departments connecting the professional needs of image development and trade, which narrowed the distance between buyers, exchanged experiences and released trend information. The exhibition has long been the best platform for internationally renowned imaging companies to show their latest technologies and products to the _ _ and even the whole _ _ market. Its purpose is to meet the needs of consumer electronics, mobile technology and photography departments.
The national economy of _ _ region has made great progress in recent years, and it is currently in the rising period of rapid growth, which is the best opportunity for China's electronic consumer products and video products to enter the _ _ market; At the same time, _ _ is the largest country in _ _, and its economic aggregate ranks first in _ _, which has strong radiation ability to neighboring countries. _ _ Consumer Electronics Show attracted a large number of businessmen from _ _ region to attend the meeting for discussion. Participating in this exhibition is very beneficial for expanding product promotion and opening up markets in _ _ _ countries.
Second, _ _ enterprise entrustment
1, strength display, market development platform.
With the strong support of the _ _ Municipal Bureau of Foreign Trade and Economic Cooperation, the _ _ Municipal Electronic Information Industry Association organized _ _ municipal electronic enterprises to participate in this industry event as a group. The products on display mainly include: LCD TV, audio amplifier, GPS navigator, car anti-theft system, communication antenna, computer accessories, ultrasonic atomizer and other professional consumer electronic products. Exhibitors include: Good Helper Electronics, Xiong Qi Audio, and a number of powerful electronic professional manufacturers in various districts of our city. By virtue of their own enterprise strength and product advantages, they have comprehensively displayed various novel electronic products, and their accurate market positioning, cutting-edge design concepts and reasonable prices have been unanimously recognized by on-site buyers. At the exhibition, many enterprises and foreign businessmen had full exchanges, and the two sides will further contact after the exhibition. It is believed that this exhibition will become an ideal platform for electronic enterprises in our city to explore the South American market, understand the latest market trends, carry out foreign exchanges and conduct trade negotiations and transactions.
2. Understand the needs of emerging markets and inject new impetus into the development of enterprises.
During the exhibition, _ _ enterprises learned about the demand of the local market and the gap in technology, design and quality of their products through communication with merchants, and later repositioned the products entering the _ _ market to meet the local mainstream demand. Through the exhibition, exhibitors not only feel the huge market potential, but also clearly realize their own shortcomings, so as to practice their internal strength and lay a good foundation for further exploring international emerging markets. At the same time, exhibitors also pointed out that there are not many professional customers, and the public security is poor. It is suggested that the organizers further strengthen the overall packaging of the exhibition hall, invite more well-known enterprises and buyers to enter the venue, strengthen the promotion of the exhibition, and attract more international professional buyers.
3, the organization is perfect, the enterprise is satisfied, and the expectation is greater.
The association organized local enterprises to participate in foreign professional exhibitions more than once. Under the leadership of the Municipal Bureau of Foreign Trade and Economic Cooperation, our organizational work is more orderly and meticulous. At the exhibition, the leaders of the Municipal Bureau of Foreign Trade and Economic Cooperation and the staff of the association can set an example and do a lot of meticulous and tedious service work for exhibitors, which has been unanimously recognized by all exhibitors. At the exhibition site, the association arranged local business centers to provide docking services with enterprises, which provided powerful help for enterprises to further explore the Brazilian and South American markets. In addition, after the exhibition, the association provided perfect services for exhibitors to declare government subsidy funds. According to the post-exhibition survey, exhibitors gave a good evaluation of the organization and service of this exhibition, expecting to get strong support from government policies and association services in the future, so that Foshan enterprises can get more opportunities and platforms to go abroad!
Summary of Personal Exhibition Planning (IV)
Over the past year, the broad masses of cadres and workers in the town have conscientiously implemented the spirit of the municipal economic work conference and the town's work economic conference, and continued to promote the strategy of "building a town through industry and making it a living town through commerce". Actively attract foreign investment, expand the exhibition market and encourage local enterprises to "go global" to participate in the exhibition. My town's exhibition work in 20__ years and work ideas in 20__ years are summarized as follows:
I. Summary of Exhibition Work in 20 10
First, strengthen organizational leadership and form a joint effort. Exhibition work is a new type of work with vigorous development potential. At the same time, this work involves various functional departments. Therefore, our town put the exhibition work on the important agenda at the beginning of the year and systematically included it in the annual target assessment content of the town. We set up a leading group and exhibition office for town exhibition work, equipped with liaison officers, further strengthened leadership, defined the division of labor, and implemented work responsibilities, forming a situation in which online work division and central work are carried out simultaneously, ensuring the smooth development of the work.
The second is to sort out the work ideas and formulate the exhibition plan. The leading group of exhibition work in our town is seriously analyzing the development status of exhibition economy in our town. At the beginning of the year, an exhibition work conference was held. After careful study, combined with the task requirements, a feasible exhibition work plan is formulated, with the goal of running a good section (Yangmei Festival), coordinating the second meeting and organizing the third meeting, refining the functions and making the exhibition work rule-based.
The third is to increase publicity and create a good atmosphere. In order to further enlarge and strengthen the exhibition industry and improve its popularity, the town held a special work meeting to study and deploy the exhibition work. Publicize the exhibition environment by holding enterprise bosses' seminars and various exhibition promotion activities, and make full use of radio, cable TV, publicity windows, blackboard newspapers and other means to increase the publicity of exhibition work. For example, during the Yangmei Festival, eye-catching propaganda slogans and signs were set up at all major intersections in our town, which greatly demonstrated the unique Xishan white bayberry culture in Mazhu Town.
The fourth is to find its own position and actively cooperate with the exhibition. My town actively responded to the call of the municipal party committee and the city, fully tapped its own potential according to the overall arrangement of the convention and exhibition office, and constantly encouraged qualified enterprises in its jurisdiction to participate in the exhibition. Among them, actively cooperate with the "second exhibition" organized by the city. This year, we * * * have two companies participating in the exhibition, with an exhibition area of 126 square meters, which has achieved good results and won unanimous praise from superiors. Organize local enterprises to participate in the second phase of Canton Fair. In the past 20 years, there are 48 subsidiary enterprises in the town, and 60 exhibition booths have been used. Actively organize and participate in the 12th Zhejiang Fair and the Municipal Fair. At the same time, actively organize and participate in 10 China International Consumer Goods Expo. At the same time, actively cooperate with various exhibitions at the municipal level, including Ningbo Auto Parts Exhibition, SME Matchmaking Meeting, 20__ China-Korea Design Matchmaking Meeting, 20__ _ year Small Appliance Design Competition and so on.
Second, the idea of exhibition work 20__
First, strengthen guidance and constantly mobilize the enthusiasm of enterprises for participation. In the year of 20__ _, our town will hold regular symposiums for the heads of large enterprises to deeply study the exhibition work, and gradually raise the awareness of enterprises to participate in the exhibition, so as to make enterprises deeply realize that exhibition is an important way and development means for the market and enterprises to understand each other, attract customers, expand and establish the market through product display, and it is also an important platform for enterprises to take the road of sustainable development. In addition, actively organize exhibitions such as plastic Expo, small household appliances Expo and Ningbo auto parts exhibition.
The second is to actively investigate and promote the transformation and upgrading of the product industry through exhibitions. In-depth research on the development trends of various industries and block economy in Mazhu Town, and grasp the development trend. At the same time, pay close attention to the trend of well-known exhibition institutions at home and abroad to open new exhibitions in emerging industries, do a good job of two-way communication, guide enterprises to dock with them, voluntarily pair up and actively participate in exhibitions, and realize new breakthroughs in the transformation and upgrading of Mazu enterprises' product industries.
The third is to integrate resources and further tap the potential of the exhibition. Further integrate exhibition resources and make full use of existing work resources. At the same time, pay more attention to the integration of exhibition resources outside the system, and further strengthen exchanges and cooperation with exhibition institutions such as the Municipal Exhibition Office. Attach great importance to the construction of professional teams and explore the establishment of a training and development mechanism for exhibition professionals.
Summary of Personal Exhibition Planning (5)
I have been selling in the company for so many years, and often follow the company to participate in professional product exhibitions held by various industries in China. At this moment, the exhibition is no longer a place for simply showing products, selling products and buying goods. Modern exhibitions have rapidly developed into a center for exchanging and obtaining information. Participating in the exhibition has also become an important part of the whole market expansion of enterprises, and it is an excellent opportunity to promote and publicize the company's brand and show its strength and image.
I have participated in many product exhibitions and gained some experience, which I hope to share with my peers.
First, preparation before the exhibition: careful planning
After receiving the notice of the company's participation, the sales staff began to prepare for the preliminary work of this exhibition. The first is:
An invitation from a client. After the booth is confirmed, the most important task is to send out a hero post and invite customers to visit your booth at that time. The invitation letter should indicate the exhibition name, time, company booth number, exhibitors and contact information, and the products introduced can also be attached. The invitation time is usually about one month before the exhibition. There are many advantages to doing so. First of all, you tell your customers that you have participated in the exhibition, which is a message that you have the strength to participate. Secondly, exhibitors have changed from passive customers to active customers, and the effect is more obvious; Besides, face-to-face communication is much easier than telephone or email communication. When participating in the exhibition, the company is often equipped with professional technical engineers, and through face-to-face communication, we can better understand the customer's product needs and applications, and get twice the result with half the effort.
Re-learning of product knowledge: For participating in the exhibition of professional products, exhibitors must have a better understanding of their own company's product knowledge, so that we can correctly guide customers during the meeting. Unlike other companies, our company covers a wide range of products, so we should learn related products according to the focus of this exhibition. For example, in photoelectric exhibition, we should know more about ceramic ferrule and ceramic sleeve. Learn more about thin film capacitors and resistors at Shanghai Electronics Show. The LED exhibition will further understand our LED ceramic base and all its applications.
Details of the exhibition: continuous fighting spirit, boldness and prudence
How did the above title appear? All the careful preparations before the exhibition are paving the way for the exhibition, and communication with customers during the exhibition is very important. Details determine success or failure, and some details should be paid attention to in participation:
Continuous fighting spirit: Exhibitors must pay attention to their own image, stand at attention to welcome guests and be full of energy during the exhibition. A good mental outlook not only reflects the company's vitality and vigorous atmosphere, but also shows customers their good quality and enhances their confidence in cooperation with us.
Be bold and cautious: when dealing with customers who patronize the booth, don't be timid, take the initiative to say hello and welcome them in. However, there will be more colleagues attending professional exhibitions, so we should have some reservations about communicating with competitors, but we need to communicate with each other and try our best to understand the industry information from each other's speeches. Know yourself and know yourself, and you will win every battle. Therefore, participating in the exhibition is also a crucial moment to fully understand and find out the peers.
Receive old customers: 1, and ask customers what they recommend for the products they have used before. 2. Ask customers about the products they need in the future and the specific quantity. 3. Understand the share and planning of customers' follow-up cooperation with Sanhuan.
Receiving new customers: know whether the other party is a manufacturer or a distributor, mainly about the products produced and the number of products needed. Because there are many visitors during the exhibition, we won't communicate for a long time. So be sure to leave the contact details of the other party. If the visitor is not the buyer, ask the other party to recommend him and ask for the contact information of the buyer for follow-up contact.
Resource collection: the information channel of sales staff is very important, so in the rare exhibition opportunity, it is necessary to establish the channel of follow-up industry information sources. Keep product promotional materials with the media or customers and ask for samples. Give play to complementary resources and enjoy the effect.
Beware of spies: at the exhibition, we often meet spies from our peers, who will disguise themselves as customers to get our prices, our product publicity materials, technology and even customer information, so our exhibitors should be highly vigilant. For the person who asks us information, we need to ask him about his needs and the situation of their company in detail, and analyze whether to follow up further according to the decision.
Third, summary after the exhibition: organize the information and follow up in time.
At the end of the exhibition, we can only say that the work is only half done. What really works is to follow up in time after the exhibition. What we need to do at this time is:
Customer classification: according to the process and results of negotiation with customers at the exhibition, customers are divided into formal customers, potential customers and invalid customers. Formal customers there refer to old customers. Potential customers refer to customers who have a clear intention to order our products and only need to follow up and determine some details to order. Invalid customers refer to customers who only left their business cards at the exhibition without communication, and the other party only collected some information. Organize the customer records during the exhibition, correspond to the customers, and then make further communication and contact.
Contact customers: send emails to customers to reflect the information of the exhibition and thank them for their attention. Focus on key customers, contact key customers first, and prioritize. If there are photos taken with customers during the exhibition, please send them as a souvenir.
Reply to the customer: after the email is sent, you will receive some replies one after another. Read these replies carefully, grasp the real thoughts of customers, and reply in time according to the customer's reply materials. If the customer needs a quotation for a product, then make a quotation for the customer.
Follow-up again: If the customer is satisfied with our products and prices, we will induce him to buy products and conduct initial cooperation according to the company's sales procedures. If we send an email and the customer doesn't reply, we will send another email or call to ask for the result in a week. So that we can determine the possibility of follow-up cooperation with this customer.
Companies participating in professional trade exhibitions can not only show their product strength in the same industry and serve customers more closely, but also see their own shortcomings from customers participating in the same exhibition and constantly improve themselves. Perhaps from an exhibition, I couldn't see the results immediately and received many orders. But I believe that through the company's vigorous promotion and follow-up development work, we can communicate with all aspects of the industry, so that professional exhibitions can really serve the promotion of our brand, the display of products and the display of the company's strength, so that the brand effect of Sanhuan can be spread all over China and go global.
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