I think the coming of 5G is a new opportunity for live e-commerce, the development of new technology will not leave behind anyone who wants to seize the opportunity. For some startups can be good . Seize this opportunity.

Taobao live since its inception three years ago, the live scale has maintained a triple-digit growth rate, Taobao live development so far can not be separated from the development and progress of network technology. 5G era by virtue of its unique high broadband, low latency characteristics, will certainly bring new opportunities for the development of live broadcasting and short video. The upgrading of network technology is again a new wind mouth for the development of e-commerce live.

When it comes to 5G, we have to mention VR. 5G is likely to help the application of VR technology in the field of shopping in the future and make it mainstream. Online shopping mode will be in the form of video, live, 3D output, do not need to refer to complex data and buyer show, eliminating the time to study the baby comments - really let you see, "touch" only need to scan the body beforehand to enter the data, you can enter the The virtual environment to try on the dress.

But the most fundamental traffic thinking has not changed, live with goods is good, but e-commerce for the brand, naturally disadvantaged, I personally feel the need to combine with offline retail, the brand is an experience; in addition, to create explosive, user precipitation, repurchase, community, fission, is also a live e-commerce needs to be considered.

So this is a good opportunity for live e-commerce, after all, live with the flow of goods very quickly, but also with the combination of offline retail. Recently Li Jiaqi is a particularly hot presence. But I also hope to give them the opportunity to bring at the same time, but also to ensure network security, credit issues should also be guaranteed.