Brand stories come from the power of faith.
17 years, spring has gradually grown into a "benchmark" of Hainan's specialty food industry: 10 series, more than 200 items, more than 200 franchise stores on the island, accounting for more than 70% of Hainan's market share, and obtaining "identity cards" for export abroad.
All this stems from a dream: to sell coconut products from Hainan Island to all parts of the world.
At the beginning, Chunguang made use of the rich coconut resources and authentic coconut culture in the eastern suburbs and made remarkable achievements in brand building. In order to make its own characteristics, Chunguang constantly introduces foreign cutting-edge production lines, hires technical experts with high salaries, improves the taste and packaging of products, insists on making handmade products with Hainan characteristics, and strives to become the "aircraft carrier" of coconut food industry in China.
Walking in a crisis turns a crisis into an opportunity.
Growth will not be smooth sailing. 20 1 1 Chunguang coconut candy and other foods were found in Hunan. In order to defend Chunguang brand, Huang Chunguang decided to collect evidence himself. He led more than 20 employees and the Economic Investigation Brigade of Wenchang Public Security Bureau to Changsha, Hunan. With the help of the local public security and industrial and commercial departments, he found a fake den. During his stay in Changsha, he also personally visited the people in the terminal sales channels to make them realize the disadvantages of "fake spring scenery" and "pull back" the unfavorable local situation.
Win in innovation, Geng Ying wins in service.
Every century-old brand has its secret of eternal evergreen, but there are two characteristics behind it: reliable quality and thoughtful service.
Chunguang requires every shopping guide to always maintain a good professional quality, and no matter who the customer is, he should provide the other party with friendly and credible services within his power or even unexpected. As a result, the "fans" of Chunguang are all over the place.
At the 17th China International Advertising Festival, Chunguang Food stood out from nearly 100 participating businesses and won the title of "China Famous Brand Trusted by Consumers". It is hard to imagine that spring can be so deeply rooted in people's hearts without service; It's hard to imagine that spring can thrive without service.
Brand represents a belief in pursuing Excellence and a down-to-earth spirit. As one of the symbols of Hainan culture, spring scenery will have a more arduous social responsibility in the future.