First, the theme of the event: use creativity to describe a wonderful life.
2. Organizer: Propaganda Department of General Branch of College of Life Sciences
Three. Activity time: 20xx 65438+1October 26th-165438+1October 5th.
Four. Activity mode: sign up for the competition and make posters according to the given paper size and theme.
Verb (abbreviation of verb) specific steps
1,101held a meeting of 09- 1 1 publicity committee of each class at 6: 30pm on October 26th in Science Building 412, and distributed notices and notices of poster creation contest.
2 2. 10/Before noon on October 28th 10, the publicity committee members of each class shall submit the registration form to the publicity desk of the department office.
3. At noon on 10/October 29th, 12:20, a player meeting was held in W3_409.
4 4. 10/October 4th 1 12: 00, the propaganda committee members of each class handed the students' works to the staff of the propaganda department of the department office.
5. The personnel of the Propaganda Department shall keep and organize the collected works.
On the afternoon of June 6th 165438+, landscape architecture teachers were invited to participate in the work evaluation.
7.165438+1October 8th announced the winning results.
8 8. 10/at noon on October 9th 1 12: 00, the propaganda committee member of the winner's class went to the department office to collect the prize.
9.165438+1October 9th, excellent works will be exhibited in the hall of the Science Building.
Sixth, the poster theme
The following are the reference topics for this poster creation contest:
The 4th Inter-school Debate Competition of Life Sciences Department, 9th Welcome Cup Basketball Competition, 9th Campus Culture and Art Festival of XX College, 10th Track and Field Games of XX College, Dormitory Culture and Drama Competition, Host Contest, Thanksgiving Theme Activity, Tug-of-War Competition, Love Tour, and New Year's Eve Gala of XX College.
Seven. Entry instruction
1. The entry form and the entries of the contestants can be submitted to the personnel of the Propaganda Department within the specified time or in advance. Those who fail to do it within the time limit shall be deemed to have given up automatically.
2. Each contestant only provides a blank sheet of paper. Players can use the special paper provided by the department or bring their own paper, but the paper size should be the same as that provided.
3. Posters can be created by 1 or two students.
4. Each contestant must put a note on the lower right corner of the reverse side of the work, indicating the name, class, major, theme and description of the work.
With the consent of the contestants, we can post the excellent works as posters on the publicity column of the college or department.
6. If you don't win the prize, please come to the department office to collect the works before 165438+ 10/2, otherwise we will handle the works by ourselves.
Eight, award setting
First Prize-Prize+Award Certificate
Two second prizes-prize+award certificate
Three third prizes-prize+award certificate
Four Excellence Awards-Award Certificate
Nine. Activity budget
1, white paper 50 yuan
2. Bonus 150 yuan.
3. Copy 15 yuan
Total: 2 15 yuan
Creative activity planning Part II: Preface to the activity
We are exhausted! Enhance class cohesion, improve class sense of honor, increase class centripetal force and promote class harmony. Create class characteristics, create meaningful class culture and enrich class life. Cultivate students' creative thinking and improve their practical ability.
Second, the theme of the event
Infinite creativity, the essence of literary management
Third, the object of the activity
All the students in the cultural industry management class
Fourth, the activity time
May 7-May 18
Verb (abbreviation for verb) organizer
Cultural industry management class Committee
Preparation activities of intransitive verbs
Planning preparation
1, activity promotion: make posters or mobilize in the class and invite everyone to actively participate.
2. Staffing:
(1) XX, executive director, is responsible for receiving students' creative solutions;
(2) Establish a jury of first instance, with students with aesthetic ability in this class as judges.
3. The official start of the contest was announced by XX, the person in charge of the event (evening self-study on May 6th).
Note: (1) Creative theme: highlight professional characteristics and show class culture.
(2) Content of the work: Any reasonable and feasible creativity is acceptable, that is, cultural shirts, trinkets, handicrafts, class emblems, class flags, class characteristic slogans, class commemorative books, etc. ).
(3) Hand in the works: no physical objects are needed! All works (except slogans) need drawings, which are submitted in the form of planning cases (word or ppt), briefly introduce the works, explain the source of creativity and analyze the feasibility.
(4) Creative Support: Encourage and support all students to participate in the creation, show their creativity boldly and confidently, and take this opportunity to have a deeper understanding of the class culture and professional characteristics!
(5) Determine the list of members of the jury: All students can form a ten-member jury on the principle of voluntary application for dormitory allocation.
Seven. Composition of activities:
1. Creation: May 8-May 6, 15, eight days, all students hurry to prepare for creation and write a planning case!
2. Collection of works: From May 8 to May 15 (deadline 15), students who have completed their works will send them as attachments to Wang Ning mailbox for summary.
3. Work evaluation: From May 16 to May 17, the creative planning scheme was submitted to the jury for preliminary examination.
4. Finals and Awards Gala:
(1) On the evening of May 18, the head teacher was invited to hold a review meeting to make a final evaluation of the shortlisted works. Creative people need to give an introduction to their ideas for no more than 5 minutes. )
(2) The jury selected "Best Creative Award" 1 name, "First Prize" 1 name, 2 "Second Prize" and 3 "Third Prize" and issued certificates.
5. End of the activity:
At the end of the contest, the winners speak, the class teacher speaks, and the person in charge summarizes.
Eight. Activity summary
XX, the person in charge of the activity, writes a summary of the activity and gives it to the monitor.
Executive Director: XX
Event leader: XX
Creative activity planning 3 I. Preface to the activity
Enhance class cohesion, improve class sense of honor, increase class centripetal force and promote class harmony. Create class characteristics, create meaningful class culture and enrich class life. Cultivate students' creative thinking and improve their practical ability.
Second, the theme of the event
Infinite creativity, the essence of literary management
Third, the object of the activity
All the students in the cultural industry management class
Fourth, the activity time
May 7-May 18
Verb (abbreviation for verb) organizer
Cultural industry management class Committee
Planning and preparation before intransitive verb activity
1, activity promotion: make posters or mobilize in the class and invite everyone to actively participate.
2. Staffing:
(1) Wang Ning, executive director, is responsible for receiving students' creative solutions;
(2) Establish a jury of first instance, with students with aesthetic ability in this class as judges.
3. Zhang Qiang, the person in charge of the activity, announced the official start of the contest (self-study on the evening of May 6th).
Note: (1) Creative theme: highlight professional characteristics and show class culture.
(2) Content of the work: Any reasonable and feasible creativity is acceptable, that is, cultural shirts, trinkets, handicrafts, class emblems, class flags, class characteristic slogans, class commemorative books, etc. ).
(3) Hand in the works: no physical objects are needed! All works (except slogans) need drawings, which are submitted in the form of planning cases (word or ppt), briefly introduce the works, explain the source of creativity and analyze the feasibility.
(4) Creative Support: Encourage and support all students to participate in the creation, show their creativity boldly and confidently, and take this opportunity to have a deeper understanding of the class culture and professional characteristics!
(5) Determine the list of members of the jury: All students can form a ten-member jury on the principle of voluntary application for dormitory allocation.
Seven. Composition of activities:
1. Creation: May 8-May 6, 15, eight days, all students hurry to prepare for creation and write a planning case!
2. Collection of works: From May 8 to May 15 (deadline 15), students who have completed their works will send them as attachments to Wang Ning mailbox for summary.
3. Work evaluation: From May 16 to May 17, the creative planning scheme was submitted to the jury for preliminary examination.
4. Finals and Awards Gala:
(1) On the evening of May 18, the head teacher was invited to hold a review meeting to make a final evaluation of the shortlisted works. Creative people need to give an introduction to their ideas for no more than 5 minutes. )
(2) The jury selected "Best Creative Award" 1 name, "First Prize" 1 name, 2 "Second Prize" and 3 "Third Prize" and issued certificates.
5. End of the activity:
At the end of the contest, the winners speak, the class teacher speaks, and the person in charge summarizes.
Eight. Activity summary
Zhang Qiang, the person in charge of the activity, wrote a summary of the activity and gave it to the monitor.
Executive Director: Wang Ning.
Activity leader: Zhang Qiang
Creative activity planning 4 I. Purpose of the activity
The purpose is to make students pay attention to discovering and paying attention to campus culture and the spirit of Normal University, and sympathize with this unique carrier. Through the selection of works, students who are talented in graphic arts can show the spirit of Normal University in an unconventional way, reflecting the theme of "self-improvement, responsibility and success", so that students can pay more attention to campus culture and carry forward distinctive campus culture.
Second, the background of the incident
Following the launching ceremony of a series of activities on the theme of "self-improvement, responsibility and success" in our college, in order to further embody this theme, let the spirit be more deeply rooted in people's hearts, let students pay more attention to campus culture and have a deeper understanding of the spirit of Normal University.
Three. Activity introduction:
Most Normal University is similar to a semi-propositional composition. "Spirit of Normal University" is the theme, but what is the spirit in your eyes, which gives people room to play freely and makes people daydream. With the unique carrier of compassion, all the soul and creativity of the work can be reflected here, and the personality orientation that belongs to the school and belongs to oneself can be grasped. () The works can be imaginative impressionism, humorous four-grid comics, or even graffiti, which needs some words to explain. Collect these works for the whole school and select excellent works for display.
Fourth, the activity process:
1, collection and publicity of works:
(1) Online Publicity: Announce the collection of works on the campus network.
(2) Poster publicity: make and post posters about the collection of works.
(3) Distribute leaflets for publicity: make leaflets and distribute them to the heads of the hospitals, and then distribute them to the class leaders for further publicity.
2. Portfolio:
(1) The monitor of each class is responsible for collecting the works of this class, then handing them over to the College Student Union, and finally making a unified summary.
3. Selection of works:
Invite judges with professional standards to screen and review the works.
4. Publicity before the exhibition:
When collecting works, indicate the exhibition time, and publicize before the exhibition: make posters, make online announcements, and publicize the list of qualified creators.
5. Exhibition of works:
(1) Some preparations before the exhibition: Find out the source and specific description of the works through the exhibition venue, and mark them beside the works. Recruit some exhibitors. Please visit the department leaders.
(2) Work in the exhibition: Pay attention to the protection of exhibits and provide some basic services for visitors.
(3) Post-exhibition work: Arrange the exhibits and clean up the site.
6. Award for outstanding works:
(1) Announce the list of contestants who are qualified to show their works.
(2) Appointment of outstanding talents.
(3) issue certificates to the winners.
Verb (abbreviation of verb) I-word duration
End of April
(1) Portfolio:
Start time of collection of works:
Deadline for collection of works:
(2) Exhibition of works:
Planned exhibition duration
Show start time
Location: to be determined
Prospect of intransitive verbs' activities
If we do this activity well, we will have the opportunity to hold the next activity. At that time, these excellent works that have been preserved can become the model of the next one for your reference, thus producing more updated and good works. By then, the characteristic culture of the campus will have a greater impact and attract more people to pay attention to our campus and our life.
The development of modern science and technology has expanded the field of contemporary commercial activities, from material to immaterial, from reality to virtual, from plane to space, from limited to infinite. In the information age when the wave of knowledge innovation is surging, contemporary business activities present new characteristics and trends.
Keywords: commercial activities; Characteristics of the activity; development trends
1. Definition of commercial activities
Commercial activities need to use artistic design language, master practice and space, publicize and promote a brand, commodity or event in a given time and space, so as to create a unique space atmosphere or include the intention of explaining exhibits and promoting themes, and make the audience participate in it, so as to achieve the goal of perfect communication. This form of activity is generally called commercial activity, and the arrangement and planning of its content and time is called commercial activity planning.
A business activity must have the following three elements: sponsor, activity content and participants.
2. History and development of commercial activities
The application of modern business activities by human beings was much earlier than the end of 19. At the beginning of the Middle Ages, human beings appeared in the form of market transactions and traded commodities. At that time, people put goods directly on the ground and consciously classified and displayed them. In the later period, there appeared a booth dedicated to vendors, which formed the embryonic form of the original commodity exhibition fair, and can also be understood as a reference for the spatial elements of modern commercial activities.
3. Nature of commercial activities
From the perspective of information dissemination, commercial activities focus on its role as a bridge and communication between brands and consumers. Through the design of activity content, the planning of venue space, the layout of visual elements, the control of lighting, the configuration of colors and the organization and planning of all links, the brand shows the information to be promoted to the participants in a planned, purposeful and logical way, and strives to make the participants accept the information planned and conveyed by the designers. In this sense, commercial activities are also a special form of advertising.
4. Characteristics and development trend of commercial activities
4. 1 Characteristics of modern business activities
4. 1. 1 Humanized content
What modern business activities need is humanized content arrangement. As the main body of the whole activity, "people" should not only watch the scene, but also participate in the activity and know every detail of the scene, which is the most important research core object in commercial activities. Since this century, psychologists and sociologists have done a lot of research on the cognitive psychology and environmental behavior of business participants, and a lot of research results have been widely used in business activities.
4. 1.2 Diversity of details
With the development of electronic technology, the application and popularization of multimedia and hypermedia technology have greatly changed the technical means of modern business activities. The designer's observation angle and way of thinking are also adapted to this and have changed greatly. Cutting-edge technology combined with excellent detail planning makes business activities more humanized and interesting, truly serving business and benefiting mankind. The application of electronic technology has greatly broadened the content and forms of commercial activities, and further promoted the development of modern commercial promotion activities.
4. 1.3 Experience interactivity
The latest concept in contemporary business activities is interactive experience. Interactive design can better mobilize the enthusiasm of participants and improve their interest in participating in promotional activities. This means that the participants are not passively participating in the activity, but actively experiencing a series of publicity contents related to the activity site, which also reflects the humanistic care of the planner for the participants. Participants are not just bystanders, but become masters of exploring the mysteries of the world.
4. 1.4 Virtualization
Virtual reality has become a hot topic in today's society, and it is bound to be the future development trend to create and embody the virtual world for commercial promotion activities through virtual reality technology. On-site activity space will extend to electronic space, surpassing the existing space concept of human beings. Commercial promotion activities will be more and more unrestricted by venues.
4.2 the development trend of modern business activities
4.2. 1 First of all, from the perspective of commercial promotion, modern commercial activities are becoming more and more open. For example, the theme text of the event site is no longer limited to the signs or printed forms that people are used to, but can be shaped in the three-dimensional symbol space that highlights the theme, or in the form of multimedia presentation or integrated electronic equipment. Only an eclectic design can make the participants shine.
4.2.2 From the form of commercial activities, today's commercial activities are more personalized, focusing on the overall image design of the event site, highlighting the corporate image, emphasizing visual impact, and tending to be advertising, drama and plot. For example, a company once extended the bond of large-scale facade advertisers to the carpet at the event site, creating a strong visual effect.
4.2.3 From the perspective of corporate philosophy, modern commercial activities pay more attention to consumers, regard participants as gods, and strive to create a comfortable, natural and pleasant environment for them and make them feel a good corporate image. The planner of modern business activities is no longer just facing the computer or paper, but more like a director, using visual elements and electronic technology to guide a beautiful drama.
4.2.4 From the perspective of energy conservation and environmental protection, new materials and technologies are constantly explored in today's commercial activities, so as to achieve the effect of highlighting the theme with low damage and waste. Convenient, combined and reusable site building materials are the latest development trend of commercial activities. In addition, the environmental protection and energy saving of propaganda decorations have also attracted increasing attention. Environmental protection and energy-saving activities can effectively reduce the fixed capital investment, have the advantage of cost direction to a great extent, and contribute to the long-term sustainable development policy of mankind.
5. Ecological theory of business activity planning.
The ecological ethics of business activity planning is a design concept of sustainable development formed by human beings in the process of reflecting on their own development, and its application in business activities is mainly manifested in the following aspects.
5. 1 Eco-ethics for promoting the sustainable development of the world
The 20th Hanover World Expo 20xx takes the principle of sustainable development as the guiding ideology, and takes "human, nature, science and technology" as the theme. For the first time, a theme park with an area of100000 square meters was included in the World Expo, so as to convey all kinds of real or virtual live activities, express the theme emotionally and look forward to the future of mankind. The planners solemnly declared that "useless things will not be built after the World Expo", thus, the Hanover World Expo has shaped the image of the World Expo, which embodies the harmonious development between man and nature in the era of globalization and informationization. The 20xx Aichi World Expo with the theme of "Beyond Development" fully embodies the eco-ethical design concept of sustainable development. The main means of transportation used in the delegation area of Aichi World Expo is battery cars without carbon dioxide emission; After the Aichi World Expo, all the venues will be demolished and restored to the original park. At the same time of planning and construction, they made a detailed plan for the demolition after the Expo. From the themes of the above two World Expos, we clearly realize that ecological ethics has become the primary consideration of design in western concept promotion activities and the fundamental guarantee of human sustainable development, and has been deeply rooted in people's hearts.
5.2 Application of Ecological Ethics in Business Activities
The application of ecological ethics in commercial activities is mainly reflected in the elements related to commercial activities, including space, props and equipment, on-site exhibits and participants. To integrate the ecological ethics of sustainable development into commercial activities, we must start with space and props and equipment.
Space is the space carrier of commercial activities, which provides the main structure of buildings and water, electricity, heating and ventilation facilities for commercial activities, occupies an important position in the whole commercial activities and is also the main starting point of ecological ethics of commercial activities. Therefore, we must design the interactive space from the perspective of energy saving, and use energy-saving and environmental-friendly materials from the perspective of space structure selection to achieve the purpose of energy saving and environmental protection.
References:
[1] Shiyi. Exhibition management practice [M]. Beijing: Chemical Industry Press, 20xx.
[2] Wang. Exhibition design and home technical support [M]. Beijing: Machinery Industry Press, 20xx.
[3] Matthew Hurley What is brand design [M]? Beijing: China Youth Publishing House, 20xx.
Creative Activity Planning Chapter VI I. Activity Background:
The spring is bright, the breeze is blowing gently, the drizzle is moist, and the tender willows are flying. Young people are like a butterfly in a cocoon, dancing on the stage of youth, and the girls of Suzhou University spin their fascinating lives with passion and sweat on this stage. In order to enliven the campus cultural atmosphere, guide teachers and students to pay attention to girls, enhance the cultural connotation of girls, improve the comprehensive quality of students in our school, show the self-esteem, self-improvement, self-love and self-confidence of girls in the new period, and lead girls to grow into talents. At the same time, let the charm of girls fly with their dreams on campus. To this end, the Women's Department of the Academy of Geosciences has created the first series of activities of Suzhou University's Girls' Day to create a more comfortable and tasteful campus growth environment for Suzhou University's girls and serve them wholeheartedly.
Second, the theme of the activity: colorful campus, charming girls
III. Purpose of the activity
1, enliven the campus cultural atmosphere and guide teachers and students to pay attention to girls.
2. Enhance the cultural connotation of girls, improve the comprehensive quality of students in our school, highlight the self-esteem, self-improvement, self-love and self-confidence of girls in the new era, and lead girls to grow into talents.
3. Let the charm of girls fly with their dreams on campus.
4. Promote communication between boys and girls.
5. Promote the culture of Girls' Day and create a good study and living environment for female college students.
Four. Activity time: March 7th to March 10.
Verb (abbreviation of verb) activity arrangement
(1) Preparatory work
1. the first questionnaire survey on girls' day
(See Annex I and Annex II for the planning)
2. Pre-publicity March 4th March 7th
Form: ① Poster display boards for Girls' Day are designed by the Propaganda Department and placed at the entrance of the engineering building and the entrance of the first canteen for poster promotion;
(2) Contact the radio station and broadcast the publicity regularly every day.
(3) The students around will be informed by the members of the Student Union for oral publicity.
(4) Leaflets printed by the Students' Union are publicized in various departments.
⑤ Make propaganda banners and hang them on the bridge for publicity.
(2) Specific activities
Opening ceremony of girls' day
B girls' day badge design c fragrance automobile beauty
Shuttlecock kicking competition
Girls' speech contest
F closing ceremony
Creative activity planning chapter 7 1. Activity background: Compared with mother, father is ashamed to express his love. They often hide their love in their hearts. Motherly love is sound, while paternal love is silent. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.
Second, the theme of the activity: praise your father and be filial to the world.
Three. Activity time: June X, 20xx
Four. Activities:
1, birthday cake:
Any father born on June X can enjoy a 60% discount when he buys a birthday cake in xxx store with valid certificates.
2. On the day of the beer contest, those who arrive in 50 yuan with a single shopping receipt in this mall can participate in the beer contest at the exchange office of the building store.
Activity details: Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of beer on the spot.
3. Colorful Grand Prix:
During the Father's Day activities, all the products will be 28% off. Anyone who buys the products with discounted single ticket 128 yuan or above can take part in colorful prizes with computer receipts, draw Father's Day gifts for his father and present exquisite Father's Day gifts.
(1) Prize Settings:
Grand prize: choose a dress; First prize: second prize for designated goods: 20% discount on purchased goods; Third prize: 30% discount on the purchase of goods;
(2) Details of activities:
A) Put a long promotion table at the entrance and exit of the checkout counter in the shopping mall and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.
B) As long as the ping-pong balls that customers grab from the box twice in a row are of the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.
4. Award for Dad and Dad. Set up a stage in front of the mall, hold fun games and win prizes for dad and dad, that is, let the children put on an eye mask and find out who their dad is. Slogan: Award for father!
(1) Activity details:
A) Choose 57 father and son pairs from the live audience. These children should be between 4 and 7 years old. The fathers put on the same clothes provided by the mall and stood aside. There should be a number plate on the cover of the clothes, and the number corresponds to the number on their children.
B) Blindfold the children, and the host will lead them to find their fathers one by one. You can touch and smell them, but you can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the children below.
C) When all the people find their father, they will take off their blindfolds and see the results.
D) If the father can be found accurately, the child will get a meal coupon from KFC or McDonald's, and the father will get a shirt. Other children who can't find their father will also get a nice food or drink (around 5 yuan).
Verb (short for verb) Advertising and budget:
1, promotion of XX registration film in June 19- 17. Budget amount: 20xx yuan
2. The radio broadcast time is from June 19 to June 17 (to be determined). Budget amount: 1000 yuan
3.5,000 paper leaflets. Budget amount: 500 yuan