Meituan's traditional group buying websites include both O2O components and things other than O2O. It can be said that there are very few websites operated by Online To Offline.

121 is a new online marketing model, namely O2O is online to offline. Offline sales and services attract customers through online promotion. Consumers can screen their needs online, book and settle accounts online. You can even make online reservations flexibly.

With the promotion of localized e-commerce like Meituan.com, Handan.com and Jieku.com and the needs of the market, online to offline has gradually formed.

Extended materials:

The advantage of p>O2O lies in the perfect combination of online and offline advantages. Through the online shopping guide machine, the Internet is perfectly connected with the ground store to realize the landing of the Internet. Let consumers enjoy offline personal service while enjoying online preferential prices. At the same time, online to offline can also realize the alliance of different businesses.

online to offline makes full use of the advantages of cross-regional, borderless, massive information and massive users of the Internet, and at the same time fully exploits offline resources, thus facilitating the transactions between online users and offline goods and services. Group buying is a typical representative of p>O2O.

online to offline can make intuitive statistics and follow-up evaluation on the marketing effect of merchants, which avoids the unpredictability of the promotion effect of the traditional marketing model. O2O combines online orders with offline consumption, and all consumption behaviors can be accurately counted, thus attracting more merchants to come in and providing consumers with more quality products and services.

O2O has advantages in the service industry, such as low price, convenient purchase, and timely knowledge of discount information. It will broaden the development direction of e-commerce from scale to diversification. Online to offline has opened up online and offline information and experience links, so that offline consumers can avoid the "price deception" caused by information asymmetry, and at the same time realize the "pre-sales experience" of online consumers.

references:? Baidu Encyclopedia-O2O