There are many kinds of fried rice, such as Yangzhou fried rice, soy sauce fried rice, curry fried rice, pineapple fried rice, Korean kimchi fried rice, diced pork fried rice, diced shrimp and chicken fried rice, vegetable garden fried rice, fried rice with fungus and eggs, fried rice with egg sausage, and fried rice with rice special agent.

first, brand competition, which is a long-term theme. Among them, to build a brand of Chinese fast food, we should carry forward the tradition of our China culture more and find a breakthrough in this respect; Branding should also pay attention to the high stability and quality of products, so as to gradually accumulate brand awareness and influence.

second, the competition around standardization. The integration of foreign industrial chains is relatively advanced, and China will also face an integration problem of upstream and downstream industrial chains. The main content of standardization can be divided into two parts: one is the standardization of post operation, including equipment and production methods; Another is the standardization of talent training.

third, the competition around the profit model. The profit model is the short board of Chinese fast food. The difference of brand and standardization leads to the different composition of cost, and finally leads to the different profit model. For example, Western-style fast food is a full-time sales model, and Chinese fast food has not yet broken through this bottleneck. The sales of Chinese fast food are mainly concentrated in Chinese food and dinner, which leads to a great difference in the store income between Chinese fast food and Western fast food. The store income of Chinese fast food is often only half or even less than that of Western fast food.