At present, the factory has a building area of10.3 million square meters, high-clean GMP standardized food production, and a number of world-advanced moon cake production lines. It is one of the earliest baking enterprises in Quanzhou to obtain ISO900 1:2000 international quality management system certification and HACCP-EC-0 1 international food safety management system.
Since its establishment, the company has been adhering to the business philosophy of "surviving by quality, promoting development by innovation and building harmony by integrity". Fang Quan brand enjoys high popularity and reputation in Quanzhou, and its products are exported to Shenzhen, Hangzhou, Fuzhou, Xiamen and Zhangzhou.
Twenty years' hard work makes the garden fragrant —— The secret of brand creation of Fang Quan (Fujian) Food Co., Ltd.
It is not difficult to know what happened. The garden is full of fragrance and new flowers.
At the beginning of the new year, there are many good news in Quanzhou baking industry: after Fang Quan (Fujian) Food Co., Ltd. was recommended by China Food Industry Association as a "national food safety demonstration unit", the Fang Quan brand moon cakes and cakes produced by the company were awarded the honorary title of "Fujian Famous Brand Product" by Fujian Provincial People's Government. It is understood that only Fang Quan, a baking enterprise in Fujian Province, has won these two awards at the same time, which has written a new legend of the brand road of baking industry in our city!
In the workshop, there are many versions of stories about the rapid rise of Fang Quan. What is the secret of Fang Quan's brand building in the past 20 years, from a small family workshop to a food company in 1987, and then to a leading baking enterprise in Quanzhou with modern and standardized management? The reporter interviewed General Manager Huang Yongan (hereinafter referred to as General Manager Huang), the person in charge of (Fujian) Food Co., Ltd. ..
Pioneering and enterprising: three leaps in 20 years
Reporter: Hello, Mr. Huang! Combined with the reality of Fang Quan, what do you think is the driving force for a company to develop by leaps and bounds?
Mr. Huang: After 20 years of hard work and development, it has experienced three qualitative leaps: 1987 is a family workshop; Jinjiang Dongshiquanfang Food Factory was established in1996; 1999 changed its name to Quanzhou Fang Quan food co., ltd; In 2005, it was renamed as Fang Quan (Fujian) Food Co., Ltd. For 20 years, with the care and strong support of party and government departments at all levels and people from all walks of life, Fang Quan stood out in the baking industry. Now the factory covers an area of more than 3,000 square meters and employs more than 200 people. Now there are 18 chain stores in the city.
After years of exploration and practice, I deeply feel that there are three important factors for an enterprise to develop: first, it is necessary to always have a sense of crisis and innovation, and always understand the development trends and trends of society and industry; Second, focusing on marketing and product homogenization today, seeking market differentiation and pursuing personalized and diversified services are the magic weapons to win the market; Third, we should pay attention to the introduction of talents. In recent years, we have accelerated the pace of introducing high-tech talents, especially professionals in marketing, food engineering and enterprise management, and actively created a software and hardware environment to attract and retain talents.
Dare to innovate: be a leader in baking industry
Reporter: We know that in today's increasingly rich material life, consumers are particularly picky about the choice of food. Fang Quan food can win consumers' love. Is there an exclusive recipe for product innovation?
Manager Huang (smiling): The secret of our success is to insist that "food safety is more important than Mount Tai; Take the lead in setting an example and dare to innovate; Build a harmonious society and create a bright future. "This is also the enterprise spirit that all employees of the company must keep in mind.
We always ask ourselves to be the leader in baking industry, and pursue continuous innovation in technology, products, services, management and business philosophy. Through the introduction of advanced equipment, the company promotes technological renewal and improves product hygiene and quality. Fang Quan combines traditional crafts with modern science and technology, and independently develops its own brand products in bread, moon cakes, pies and cakes. Fang Quan food has won the praise of consumers and a series of honors in the industry with its stable product quality and rich and distinctive food flavor: in 200 1 year, the company was designated as a food production unit by airlines; In 2003, Fang Quan food became a national quality trustworthy food that passed the national supervision and spot check; The enterprise has passed ISO900 1:2000 quality management system certification and ISO22000/HACCP international food safety certification.
In addition, since its inception, Fang Quan has taken "quality is the life of an enterprise, honesty is the foundation of a businessman's foothold, and it is also the capital for an enterprise to grow bigger" as its business philosophy, and has actually become a favorite product of consumers. We have made a lot of efforts to build a corporate brand: from the selection of raw materials, product research and development, production and sales to after-sales service follow-up, we are equipped with professional technicians; We have made unremitting efforts in brand promotion, quality management, market development, market counterfeiting and rights protection.
Brand expansion: staking a horse to achieve a win-win situation.
Reporter: Fang Quan's achievements in recent years are obvious to all. Can you briefly introduce your company's recent development plan?
Manager Huang: In the face of fierce market competition, we should accelerate the pace of expansion. The second phase project that the company plans to implement this year is in full swing, and more chain stores will be opened to serve the general public.
In the early years, our enterprise was in the exploration stage of franchise chain operation, and the experience in all aspects was not mature enough. For some people who have been asking to join Fang Quan chain stores, we know fairly well: the first principle is to win, and enterprises must have enough strength to help franchisees make money, otherwise blindly expanding franchise stores will be the greatest harm to their own brands. So we always look at expansion from the perspective of long-term development. Nowadays, the popularity and reputation of Fang Quan brand are getting higher and higher, and consumers' loyalty and demand for other foods are getting higher and higher. The existing 10 chain stores are far from meeting the market demand. Therefore, the company launched the "second phase project" plan in time, which mainly includes two aspects: first, investing in the construction of new factories; The second is to expand direct chain stores and develop franchise chain stores.
By then, green, nutritious, healthy and delicious all-fragrant food can meet the needs of more consumers.