McLeod's enterprise is a number of domestic top western fast food professionals, through a variety of channels of financing, the integration of various advantages of resources, elaborate Yunnan local western fast food brand. 2009 June 8, McLeod's first restaurant - Kunming river bank restaurant opened, after just one year, the enterprise continues to grow, the business model gradually improved. The business model has been gradually perfected. More than ten chain restaurants were opened one after another. Known as the largest local western fast food enterprise brand in Yunnan, since one year, has opened a chain of restaurants in Yunnan, Guizhou, Hunan, Hainan and other four provinces in the country more than eight cities above the municipal level, as of June 30, 2010, the number of restaurants up to 21, the company operates a hamburger, fried chicken, french fries, and other products, both tasty and high-quality, leading the fashion and culture, and won the majority of consumers' favor. In terms of management mode, McNuggets adopts systematic process-oriented means, and implements the unified management of chain operation with the institutionalized requirements of international standards.
McNuggets is based on the local community, service and local community, the company in line with the fast, friendly, considerate service purpose, to build a local famous brand as its own responsibility, joint Coca-Cola, Nestle, Sensei and other domestic and international famous brand suppliers, **** plastic McNuggets brand image. At present, McNuggets to open three chain stores per month at the speed of rapid development, and strive to three years, to achieve "ten cities and a hundred stores" of the ambitious vision.
McNuggets advocates the idea of "affordable and delicious" life, pursues the concept of simplicity, caters to the modern people's pursuit of deliciousness, the desire for affordable life requirements, not only in terms of products or services, to the majority of consumers to show the most real, the most convenient, the most affordable side. McNuggets makes the good life easier!
Personally, I think McNuggets does a much better job than what KFC and McDonald's do! Suggest you go to the reference!