a market survey report is a document that investigates, collects, records, sorts out and analyzes the market demand for goods and related information according to the market. In other words, it is to analyze the laws of socialist market economy, conduct in-depth and detailed investigation and study, and reveal the laws and essence of market operation through the current market situation. Writing and requirements 1. Title. Generally speaking, the title of market research report has no strict format. It needs to be integrated with the content of the article. It is a high generalization of the content of the article, and the central idea of the article is expressed in concise and concise words. The titles of market research are as follows: directly indicate the area of market research, the items of investigation and the genre of "market research" in the title; Put forward the problems of a certain commodity in the market directly in the title, and point out the center of the article, such as "X brand refrigerator is left out in the cold"; Use the main title to point out the center of the article, and then use the subtitle to explain the items, regions and languages of market research; Point out the items, scope, content and situation of market research with headlines, and explain the main contents of the full text with subtitles. 2。 Preface In the preface, the basis for writing the investigation report, the research purpose or theme of the report, the scope, time and place of the investigation, and the investigation methods and methods adopted are written in concise words. 3。 Subject. The market survey report mainly includes a summary part, a text part and an ending part. These three points constitute the main body of the report. 4。 The ending. This is the end of the full text. Generally, a market survey report with a preface should have an ending to take care of each other with the preface, and summarize the full text to reiterate the views or deepen the understanding. The main contents of the market demand survey report include the number and composition of product sales targets, consumer's household income level, actual purchasing power, potential demand and its purchase intention, such as the increase of consumer's income, the change of demand level, the change of consumer's demand for goods, consumer psychology and so on. The main contents of the market supply investigation report include the total amount and composition of commodity resources, the relevant information of commodity manufacturers, the upgrading of products, the life cycle stages of different commodity markets, and the prospect of commodity supply. The main contents of the investigation report on commodity sales channels include the types of channels, the quantity and potential of commodities sold by each channel, the links, routes and storage of commodities. The main contents of the commodity price survey report include commodity cost, taxes, changes in market prices, and consumers' responses to price changes. The market competition investigation report mainly includes competitors, competition means, quality, performance and price of competitive products. Market questionnaire structure 1. The content of the market adjustment questionnaire is the basic situation of the respondents. Mainly include name, gender, age, nationality, education level, work unit, occupation, address, family population, etc. Investigating these projects will facilitate the classification and specific analysis of the collected data. The content of the investigation. It is the core part of the questionnaire and the specific item of the required investigation content. Instructions for filling in the questionnaire. It is the specific requirements and methods of filling in the questionnaire, including the purpose requirements, the meaning of the project, the investigation time, the matters that should be paid attention to when the respondents fill in the questionnaire, and the matters that the investigators should abide by. Number. Sometimes the questionnaire must be numbered, which is convenient for classification and filing and computer management. 2。 When designing the market questionnaire, we should pay attention to the necessity, and the questions should serve the purpose directly, and the worthless or irrelevant questions should not be included. Feasibility, should try to avoid listing difficult questions, pay attention to the use of words or expressions suitable for the identity and level of the respondents. Accuracy, ask questions simply and clearly, and avoid ambiguity or difficulty in understanding. Artistic, asking questions should be artistic and interesting, so that the respondents are willing to answer. /contract/6414.html Here is a free wine survey report, which you can refer to: http://sz21.org/download_file.php?. weblan=g& info_id=4158