Store decoration has gone through the trend of washing and training. In the late stage, it took ten or twenty years for a store to decorate once, and only five to seven years at the end of August. In the past two years, more and more stores have adopted a gradual approach, and the districts have been decorated with new decoration projects. In the concept of storefront packaging, it is mostly a change to use planned and gradual partition decoration to reduce the decoration cost. But at the same time, with more and more attention paid to high-fashion and high-quality design, the cost is definitely raised. This trend was initiated by Zara, that is, to distribute ordinary goods with the spatial plan of primary famous shops.

A the design of popular clothing stores decorated with characteristic clothing stores, color is the secondary soul of the store, and the minimalist style advances despite difficulties

Over the past year or so, the two major trends of clothing stores, in addition to the closure of large flagship stores, are equal to the return of colors to the store, replacing the minimalist style that has been popular for many years. Today's storefront design emphasizes not only gorgeous colors, but also open venues, and pays attention to leisure space and static equipment plans. At the same time, posters and video screens are also full of them. As for the appearance, materials and commodity arrangement of furniture, there are few innovations.

whether it is an ordinary market or a primary famous store, it is simply impossible to follow this color trend as one of the ways to shape the brand style in the store. For example, Japan's Comme des Garcons takes scarlet as its location in rue du Faubourg-Saint-Honor? The main color of storefront decoration; The ceiling of Morgan flagship store on Champs Elysé es is also white; Energie stores are full of bright white with yellow and pink. Mandarina Duck's storefront is designed with yellow and light blue; Celio Sport is based on orange.

bFeatured clothing stores strive for spacious and spacious large storefronts

Citadium in the Hausmann Avenue area of Paris, Mango in the middle of Burton and Forum des Halles shopping, Andaska in Bercy, Diesel in Tokyo and Kooka on the left bank of the Seine? And Miu Miu, Etam on Rivoli street, etc., all call for "big". Not only the theoretical area of the store is large, but also various spatial plans are used to make consumers feel infected and infected. For example, Citadium's spacious exit space is equipped with two sets of bright escalators where external parts can be seen; Shops such as Kooka□BMango emphasize the magnanimous freedom of consumers to walk around, and there will be no such thing as H&; M the situation of clothes display congestion. In addition, under the trend of this space, the interest rate per square meter of each store will be greatly deducted.

the warm shopping situation in the decoration of C-featured clothing stores

In addition to the open shopping space, stores are also involved in warm and leisure furniture. Such as Kenzo in SOHO District of new york, Hugo Boss in Champs Elysé es, and 1.2.3 in Rivoli Street. Kiabi has not officially set up a large sofa in the storefront, but the warm seats and soft color design in the try-on area have added points to the warmth of shopping.

D Style of furniture and merchandise decoration in the storefront of characteristic clothing stores

Furniture and merchandise decoration mainly follow the tradition, and there are the following two styles:

(1) Square metal furniture, glass, such as We, Burton, Okaidi, etc., which are more solemn and mainly men's clothing stores.

(2) White logs or plastic furniture often adopt sophisticated exterior designs, such as Energie, Etam and Andre, which have a strong sense of fashion and are mostly women's clothing boutiques.

E-featured clothing stores can't just sell goods.

Clothing stores are no longer just the center of selling clothes, and more and more stores have attached cafes and dining spaces. For example, Etam's flagship store in rue de Rivoli bravely introduced the FLO primary restaurant chain and attached a hairdressing center. Mon plus beau souvenir, a junior children's clothing store, not only sets up a perfect children's play space, but also plans the children's art workshop every Wednesday and Saturday. As for the outdoor leisure clothing store Andaska, it is located in the storefront of Bercy Villages, which is popular in the eastern part of Paris, with a more intellectual bookstore and so on.

F. A large number of images are used in the decoration of characteristic clothing stores

There are more and more images in the storefront, ranging from complex posters to complex static image screens, all of which are set in the store or in the window. As for the dosage and how to equip, each store has its own opinions. Taking L'Eclaireur Homme designer's boutique as an example, a large wall is used for image exhibition, which shows the rational smell of joint venture.

the decoration of g-featured clothing stores is properly balanced between fashion and activity style.

The newly established activity clothing store is not only an authentic basic activity clothing store, but also a boutique fashion clothing store. It is necessary to seek innovation between the two. It is the best example that there are more new stores and sportleaders in Go Sport. Athlete's Foot is dominated by strange style. The main evolution of sportswear industry at present is the establishment of sportswear stores selling big-brand goods, such as Citadium located in the department store area of Oszmann Avenue, which is not only a popular clothing store, but also a sportswear store, bringing an ancient and decadent sense of vitality. The decoration of characteristic clothing stores is an essential killer to open a good clothing store. Here, a number of characteristic clothing store decoration pictures are provided to everyone, all of which are the painstaking work carefully designed by various clothing employers. From the decoration of these characteristic clothing stores, we can understand the author's hardship and imagine that the author's road to victory will not be too far away! Assuming that there are so many beloved colors to strengthen spring, it is of course good, but we should also pay attention to the discipline of matching all kinds of colors, and never make ourselves worse.

Gold Label Tips

Discipline 1: Same color system

Matching colors of the same color system will never lose enough. For example, the change of words between the same color systems such as pink+scarlet, brilliant red+peach red, rose red+strawberry red can penetrate the layering of the same color system without being monotonous and funny, which is the most complicated and easy method.

discipline 2: contrasting colors

contrasting colors are two kinds of colors with incomplete characteristics, such as red and green, blue and orange, black and white, purple and yellow. If you intend to match the contrasting colors together, you should pay attention to the change of the proportion between the contrasting colors, and choose one color as the main color and the other color as the auxiliary color, which is very eye-catching result. Show your characteristics bravely.

Discipline 3: Colorless System

If you really can't get the ingenious proportion between these colorful colors, come to bring up the rear with these colorless systems of black, white and gray. No matter how gorgeous clothes you wear, just choose authentic black, white and gray accessories, and the sense of primary and secondary will suddenly emerge, and it will look noble and special.

On weekdays, the decoration design of clothing stores should abide by three principles, so as to better create a comfortable shopping environment that meets the needs of consumers.

convenience for customers and efficiency for the masses

the design of the external situation of clothing stores must keep the efficiency theme of taking customers as the middle and satisfy customers' various demands. Nowadays, customers no longer regard "shopping" as an authentic buying sport, but as a pleasure to enjoy. Therefore, clothing stores should not only have clothing products that can meet customers' needs, but also invent a suitable shopping situation to enable customers to enjoy the most satisfactory performance.

two prominent features, good at operating

The design of the external situation of a clothing store should be determined according to the scale and category of the goods to be operated and the habits and characteristics of the target customers. With unique operating characteristics, the target customers are attracted to the clothing store tightly. Make customers look around when they look unsightly; And there is a desire to get angry and go shopping in the store; As soon as I entered the store, I had a fierce desire to buy and a unique feeling of infection.

Third, improve efficiency and add benefits

The environment in the clothing store should be scientifically designed, so that the management of clothing stores can be reasonably organized, so that all links in the operation of clothing stores can be closely combined, so that every clothing worker can develop his maximum potential, so that he can spend his leisure time, reduce his leisure cost and improve his voluntary efficiency, thus increasing the economic and social benefits of clothing stores.