As usual, the video content is carefully arranged into a text version to meet various learning scenarios. There is really no reason not to work hard ~
Sort out the knowledge points learned in this class and your own gains.
First of all, why is the theme of today's resumption? It turns out that this sentence is "choice is more important than hard work", which means that if the direction is wrong, no matter how hard you try, it will be useless. However, after listening to the course on community mobility today, I think we can redefine this sentence. There are many modes in community operation. As long as you find your strengths in the process and use good methods, you can achieve your goals. Of course, before doing it, nature will get twice the result with half the effort.
Knowledge points in this lesson:
What is liquidation? Liquidation refers to something that gives you more control over resources (the bigger the pattern, the bigger the space).
Re-look at community realization: different forms, realization is unified
A vibrant community has three elements: products, big coffee and connections. Different modes of community construction will bring different modes of community realization.
Key points: to be a community, talk about business first. At the business level, first understand the model, and then study the method.
Good community: learn skills, get resources and broaden your horizons.
Which products are suitable for the community?
1. Products with control, powder and DIY can be used as community (related game control, DIY for baby food supplement, etc. ).
2 products with high repurchase rate (agricultural products, snacks, etc.). You can cultivate iron powder, send red packets through iron powder groups, and establish deep links through interaction and service)
3. There is a platform for quality product supply chain (popular mode of community e-commerce and community leaders).
Three Liquidation Models Centered on Products
1. Under the main direction of the community, there need to be several sub-directions around the core.
Here, I review my own community. For example, several groups did a good job. For example, a restaurant brand member group, operators focus on their own brand products (curry), and group members from work to life to travel dialogue. It seems that they all return to the product itself, so we can also see that their community activity is very high, and their user stickiness and reputation are naturally excellent.
In the community, you don't have to sell only your own things.
This sentence is amazing. Looking at most WeChat groups, I believe many people will feel the same way with me. There are seven or eight 10 groups that clearly stipulate that you can't post outside your own group. . . Everything, this has also formed a group of people who pull, who has the final say, and even planting grass can only be the group owner. Let's reflect here, who established this rule, and if it is maintained in an open way, what is the effect?
3. Solitaire can enlarge the effect of planting grass when planting grass.
This reminds me of the group purchase in my community. Every time the head of the delegation sends out a product carefully selected by her, she will start collecting dragons first. At first, there were three or two questions. Everyone planted it with the mentality of trying. Users feel good after buying it, and when they accept the dragon again, they will soon follow the dragon. I've only seen this on the surface before. Let me take a look at today's lesson. It turns out that she has so much experience in community operation, so I will learn more from her in the future ~
4. Take screenshots of the user experience of fun products at any time. People who are curious can grow grass.
Building trust and reputation cannot be achieved overnight, and it needs constant persistence. As the saying goes, there are always people watching you silently, sharing them at any time will always attract interested people.
5.Sun user consumption experience
A friend told me the other day, Lala, do you know that I don't even have enough time to return to WeChat every day? I'm surprised. Later, she told me that because she was doing cross-border e-commerce, she had dozens of groups, and she had to take photos in different groups every day to "trust" her partners. I didn't care after listening to it. I just thought it was not easy for them to do such a sideline. Looking back, it turns out that these friends are invisible excellent community operators around them.
Typical status quo: Some fans don't operate and don't know how to make their influence more valuable.
1. Master mode: A, rolling classes, the first phase focuses on personality-the third phase focuses on products-and the sixth phase focuses on enrollment.
? B, build a system, make the products well, standardize and systematize.
2. Celebrity effect: through iron powder, support groups, special personnel who use portrait rights and brand image, they constantly carry out diversified commercial development.
3. Three ways to realize the realization of community big coffee
① Entering-directly entering other people's communities to brush face powder (high risk factor).
② Self-construction-prophase: cost accounting and long-term operation team building.
? Mid-term: expand the influence of teachers.
? Middle and Late Stage: Need to Cultivate Teachers' Temperature (Interaction)
(3) Title Link Brand.
Division of labor among different roles centered on big coffee;
1. Three ways to screen people with the same frequency.
Paid screening: price is the best filter, and I have the deepest understanding of this course. The previous online courses are popular in 9.9 yuan, with low money and low threshold, which is an excellent choice on impulse. If you participate in the discovery, you can't learn anything, or you don't have perfect operation management, and you love learning. Moreover, the accuracy of this course is very high, the tuition fee is not low, and the selected companions are excellent ~
Internal recommendation: I saw the practicality of this article when I chose the function group ~
Task screening: judging whether a person is suitable through complex tasks reminds me of a short video I saw the other day. Talia Liu, CEO of Honey Bud, shared how she was admitted to Ma Yun's Lakeside University. Sure enough, excellent people are still trying to become better.
2. Standardized operation and sustainable development
3. Four liquidation modes centered on contracts
Crowdsourcing energy: peer strength, low cost and high efficiency mode.
2 Creative Incubation: When Uncle Akiba's early cognition was still in PPT, Uncle had already played various knowledge bases in the community. After seeing it with my own eyes, I worshipped and worshipped ~
③ Energy exchange: potential energy equivalence-trust establishment-resource integration.
④ Ecological link: It is better to be alone than to have fun with others, so that everyone can benefit and the community value is increasing.
Four cash-realizing modes with personal connections as the core;
1. products-contacts-big coffee
2. Big coffee-products-contacts
3. Personal connections-big coffee-products
The above three ways can be transformed into each other, but it is best to see which one you are good at, so as to open the door to the community.
I was inspired by three things:
1. Taking the community as a real shop requires injecting time and experience to maintain the normal operation of the "shop". The products sold in the community, that is, the products on the store shelves, also need careful care and management.
2. When establishing a community, it is necessary to cultivate some iron powder, that is, seed users, which will be of great help to the operation of subsequent communities.
The way to realize cash is to be useful to others first, then you can be valuable and finally become money.
My next move is:
1. Self-discipline to complete the daily course and case review, learn from other people's experience and apply it.
2. Set a small goal for yourself, reform while learning, and tidy up your courses after 28 days.
3. Be a person who actively provides value, not a person who asks for it from the beginning. Altruism is the best self-interest.
Attached is the principle of "five-step process of personal diligence" shared after the review of team work:
(1) set clear goals.
(2) Find out the problems that hinder the goal and the problem of intolerance.
③ Accurately diagnose the problem and find the root of the problem. Which designs or who can't work properly?
(4) Planning can solve problems.
⑤ Make every effort to implement these plans and achieve results.