Innovative thinking of catering entrepreneurship

Introduction: Nowadays, with more and more people, food is the first priority, and there are more and more catering industries. Here are five innovative thinking of catering entrepreneurship that I have collected, hoping to help you.

how to improve the success rate of catering business? Innovative thinking of five major catering businesses

1. Community thinking

Good products+true love community: from operating products alone in the past to operating users now, let users help you spread enterprise value. Good products are the basis of linking communities.

2. New media thinking

At present, there are about four new media: Weibo, WeChat, video and live broadcast.

Diners must have new media thinking, and link every dimension of the restaurant, including people and things, to operate as media. The media will eventually create a so-called opinion leader and IP, so that many fans can connect in it.

3. Big data thinking

Consumers choose restaurants and decide whether to eat there through public comments on various platforms, its favorable comments and various evaluations of users, so consumers choose restaurants based on data.

At the same time, restaurants also rely on data to operate. In the past, we didn't know exactly what each customer likes a product in our restaurant, what its taste is, whether our consumers belong to women or men, and what age group. But now we can know clearly through big data, which is very beneficial for restaurants to make product decisions and precise marketing, especially membership marketing.

4. product manager's thinking

product thinking = delicious+durable+story

I think the product manager's thinking must be that the product itself is delicious, which is the key factors in the traditional sense. Back to the present, I think it is to use high face value to trigger users' desire to take photos and share through sensory presentation. Taking the heart is to explore the culture of the restaurant, the culture of the product and the story of the product. Through these three dimensions, product thinking can be applied to the extreme.

5. Reconstructing thinking

involves two reconstructions, one is cost reconstruction and the other is business reconstruction.

cost reconstruction, by adjusting the production and sales structure of products, changes the cost composition of products, forms the price advantage, and shapes it into the competitiveness of brands. For example, the take-away mode of Kao shop is a very common case of cost reconstruction.

Business restructuring refers to a multi-dimensional profit model. Adjust the profit mode of the restaurant, so that the profit means of the restaurant is not only selling dishes, such as walnuts. ;