Although Blue Frog Western Restaurant started in Shanghai in 2003, it belongs to AmRest, a famous European restaurant group. Nevertheless, the development and operation of Blue Frog in China market are under the responsibility of China team, and its dishes, services and cultural elements are all integrated with China characteristics.

The success of Blue Frog in China market further deepened its brand image in China. Therefore, despite the support of international catering groups, Blue Frog is regarded as a local brand in China market, which is deeply loved and recognized by consumers in China.