1, Grandma recently caught up with the fashion, must be grandson to teach her to use QQ chat. On this day, the grandmother pointed to the grandson's QQ friend avatar and asked: "What do these colored ones mean?" The grandson explained: "These are friends in the ...... line." Grandma asked again, "What about the one that's jumping around?" The grandson smiled and replied, "That's someone talking to me." Grandma again ...... pointed to a few of her ...... friends' avatars that were not online and asked, "So these gray heads are not there?" Upon hearing this, the grandson asked in surprise, "How do you know?" Unexpectedly, the grandmother showed a disdainful expression and said, "The black and white photos are hanging out, surely they are gone." 2、The rising sun showed its smiling face on the eastern hill, and an airplane flew towards the sun. The old lady saw, scared straight stomping feet, pointing at the plane and shouting: "Fly higher, fly higher!" The airplane flew by and the sun remained the same. The old lady sighed: "Nowadays, young people are too reckless, if not for my reminder he would have hit the sun!" With the development of the Internet, Quanjude is also trying to introduce external capital, on-line takeout, mergers and acquisitions, etc., to achieve the purpose of the transformation, but are unsatisfactory, thus knowing that the old brand attraction to consumers and then gradually reduced.

The catering industry has been growing year after year, while the old brands are gradually losing the market, what are they doing wrong?

1, catering companies fall behind, most of the reasons are because they can not keep up with the needs of consumers

With the increasing growth of young consumers into a new generation of consumer main force, a new round of brand ...... rejuvenation, is the biggest problem facing the old brand.

Previously, the global market consulting firm released the "10 global consumer trends in 2019", showing that today's consumers will be more "self-centered" in their purchases, they will be more confident in their own choices and judgments, and eager to obtain more personalized products and services.

This shows that responding to the times, respecting consumers and respecting the market is a business choice for caterers. For the old ...... brand, brand rejuvenation, lies in the brand in the injection of fresh vitality, as a result of young consumers to find **** Ming, and the formation of a broader radiation effect.

So whether from the image, product, atmosphere, the old restaurant ...... need to put down the fixed thinking of waiting for customers to come to the door, to expand the diversity of the consumer population, to cultivate the future potential fans.

2, the products are concentrated and similar ......, which makes consumers appear "breakfast store" "New Year's Eve Street" impression, limiting the development of the brand

Restaurant If you want consumers to willingly do free publicity for the brand, it is necessary to create a mouth and mouth, aftertaste of the "explosives", because the "explosives" is to create a brand reputation tool.

To create a "pop", but also for the product additional information value, such as beauty, taste, story, or symbols implanted, as much as possible for the product to increase the value of the information outside the function.