Current location - Recipe Complete Network - Catering franchise - How to promote your own store by opening a physical store?
How to promote your own store by opening a physical store?
Signboards can be made generous and eye-catching, and the goods in the store are placed reasonably, so that the goods are classified and placed neatly, making the store look fresh and bright; Answer customers' questions when they enter the store on the spot, so as to establish the image that the store has correct purchase channels and genuine goods. Create a good image of the store to attract customers and stimulate people's shopping desire.

Give gifts when you enter the store, forward customers through WeChat, share courtesy, encourage customers to forward them, and share them through the circle of customers' friends to make your customer base bigger. We need to induce customers to share, and let old customers help you introduce guests.

You can also set up free gifts when you enter the store and forward gifts. Please be true, don't cheat customers, and don't set the conditions too high. One or three gift choices are enough.

Increase popularity by distributing leaflets or pamphlets. Handing out leaflets is the most traditional, cheapest, simplest and most effective way to promote. By distributing leaflets, it can effectively play a propaganda role in a small area.

The place where the leaflets are distributed and the advertising content on the leaflets are very important. We should try our best to send them to the place where the target customers will appear. You can add some practical knowledge and riddles on the back of the leaflet to increase your curiosity.

Inform friends and relatives

Let everyone know what you do. Does your family know about opening a shop? Do your classmates and friends know? Be sure to tell them at the first time, because you have already told 100 people, and everyone will tell more people. Word spread from mouth to mouth, and in a short time, countless people will know that you have opened a shop.

Especially during the opening period, it is very important for relatives and friends to enliven the atmosphere of the store, giving people a feeling that the store is very popular, thus attracting more people to come in. For more details, please refer to June 2 1-23, China Franchise &; Chain training camp season 1906.

Participate in or hold some community activities, such as baby contest, free clinic, sending to the community, caring activities, etc. , is an effective way to expand popularity in the community.

It can also integrate the sponsorship of many businesses and provide free prizes, engage in lottery competitions and so on. And cooperate with new media and other channels for online promotion, thus creating an atmosphere and forming word-of-mouth communication. If you want to know the brand joining and joining policies of physical stores, you can contact our project manager at the bottom right of the screen to learn more about preferential activities. There are many ways of publicity, such as promotion, printed pictorial sent to nearby communities, and popular WeChat promotion on the Internet. I hope these methods can help you. Promoting shops is really a science, from the design of shop soft clothes to the distribution of leaflets and the planning of promotional activities, and now friends and businessmen are added.

Public publicity. But we can start from the basics and find convenient ways, such as the draft design that many shopkeepers are using, which can be said to be a store camp.

Selling sharp tools, all the material design templates needed for publicity in the store are here, such as leaflets, printed posters, menus, Yi Labao, coupons and take-away.

Pictures, etc. There are also festivals or anniversaries, recruiting people and members, and they can be downloaded for free, and you can edit pictures and texts directly online. Generally speaking, shopkeepers

Anyone who can use a computer will use it. It's simple. It really works. First of all, physical stores should have their own core things, which can be products, services or creativity.

With the core, you have chips. At this time, there are many channels to promote, because most physical stores are in a certain area, so they are mainly aimed at the local area. For example, the most popular Tik Tok and Aauto Quicker are good platforms. You can register an account on the platform and then promote your core business. How to do it depends on your own products. I think this is the best promotion platform at present. 1, do all kinds of advertisements.

Such as characteristic store advertisements, poster advertisements, neon red advertisements, TV advertisements, etc. Make full use of advertisements to promote the characteristics of your store and attract customers to spend.

Product promotion.

Put some products in a conspicuous position, and the display should be distinctive and attractive.

Leaflet promotion.

Increase popularity by distributing leaflets or pamphlets. However, don't look for people who look like migrant workers to see pedestrians coming by the roadside and force a pile of advertising paper into the hands of passers-by. In that case, it will be thrown into the trash can like those advertising papers.

Card promotion.

In addition to leaflets, it is suggested that clothing stores can replace the same advertising leaflets with exquisite small cards, which can give consumers a sense of freshness. Nowadays, there are more people doing propaganda, and consumers basically throw the same advertising leaflets into the trash can without looking at them.

Publicity for the opening ceremony.

Make the opening ceremony grand and warm, send invitations, invite friends and relatives, heads of company leaders and related households to participate in the celebration, make the atmosphere more warm, gather more people, make the hospitality thoughtful, and let friends and relatives and related households praise your store and establish a good reputation. This is the best and most effective publicity.