Compared with traditional games, cloud games have obvious advantages and do not need too high terminal hardware configuration; No need to install, log in and play; Full scene fusion, full equipment adaptation, etc. Make it a game mode that more and more users are willing to "try early".
But at the same time, in the development of cloud games, we have to face several major problems: First, the network technology needs to be further improved, and the experience level of cloud games is still at the stage of "playing"; Second, the business model needs to be explored, and it will take time for the payment model to be fully recognized by users; Third, the ecology of the cloud game industry is not perfect, and there is a lack of coordination and communication among game developers, network operators and hardware terminal vendors, which leads to the inability to maximize the use of resources.
To solve these industry problems, it is inseparable from the exploration of various forces in the opening and the relevant guidance of government departments. From April 18 to April 2 1 Sunday, the CCBN Cloud Game Ecological Innovation Summit hosted by the State Administration of Press, Publication, Radio, Film and Television and undertaken by electronic technology will be held in Shougang Convention and Exhibition Center. As a grand event of the cloud game industry, the summit will invite 600+ enterprises in the industry to participate, * * * develop the commercial industry, * * * build the industrial chain, and help the cloud game industry enter a "new era".
New technologies+new scenes release the potential of cloud games.
Looking back, the development of cloud games will inevitably go through the stage of big waves and sand scouring. For example, in 2020, there will be as many as 22 cloud game platforms with C-side payment. By 2022, this number has dropped to seven. In the international market, there is even a phenomenon that Google shuts down the cloud game business Stadia.
But this does not mean that cloud games are just a false proposition. In fact, in the industry, there are still many giants adding the layout of cloud games. The typical case is that in the first half of 2022, Microsoft sought? The sky-high price of $69 billion acquired Activision Blizzard, hoping to strengthen the layout of cloud games and enhance the strength of cloud games.
In China, cloud game manufacturers are also very active. Take the Rice Valley Swim as an example. During the World Cup alone, there were as many as 95 online football matches. Tencent Pioneer has fully accessed hundreds of popular games and new products such as the glory of the king, Peace Elite and League of Legends E-sports Manager.
At the same time, a noteworthy phenomenon is that there are also explosive products in cloud native games. In June 5438 +2022 10, Cloud God, produced by C-TREK Times and Mihayou, became the world's first cloud game approved by Apple alone and put on the App Store.
Through these phenomena, although cloud games have encountered some bumps, as the future development direction of the game industry, they still show strong vitality and are unanimously optimistic by the industry.
As the existence closest to the concept of meta-universe, due to the development needs of real-time, compatibility and unlimited creation, cloud games put forward more stringent requirements for a large number of network technologies such as audio-visual technology, artificial intelligence and 5G technology. In 2023, both audio-visual technology, artificial intelligence and 5G ushered in a leap-forward development. For example, the application of artificial intelligence, such as ChatGPT, one-click dialogue generation, and 3D model construction, has opened up a broader imagination space for metauniverse and cloud games.
While the technical foundation of building a digital universe is gradually consolidated, the scenes have become more diverse. In the past, audio-visual entertainment was almost the monopoly of the mobile Internet. Now, the demand for new scenes such as OTT, car screen, virtual reality and streaming media is pouring out. For example, in the OTT field, in August 2022, the monthly users of domestic smart devices reached 362 million, a year-on-year increase of 33.6%. The Generate required by these new scenes will undoubtedly promote cloud games to release more potential.
At present, both cloud games and meta-universe have come to the eve of full-scale outbreak with the blessing of new technologies and new scenes. To seize this opportunity, it is natural to look at the development of the domestic game industry.
Cloud games are not limited to the value of the game industry.
Although it has been criticized in the domestic game industry, as an important branch of the audio-visual entertainment industry, the game industry has always had its own positive significance. In the Tenth Five-Year Plan for the development of cultural industry, it is clearly pointed out that it is necessary to "promote the integrated development of e-sports and game entertainment industries and encourage the development of immersive entertainment experience products", which means that its value has been recognized by relevant departments.
Looking around, the reason why the game industry was "renamed" lies not only in the great value of the game industry itself, but also in the fact that the game industry has now extended to a deeper level, which is expected to help more fields release industrial value.
The most obvious value of the game industry is economic benefits. According to the data of China Game Industry Report 2022, the actual sales revenue of China game market in 2022 was 265.884 billion yuan, including 222.377 billion yuan in domestic market and 65.438+07.346 billion dollars in overseas market.
The second is to create more employment opportunities. As a long-chain industry, the game industry involves a large number of upstream and downstream links such as R&D, distribution, market and network services, and needs a large number of enterprises and talents. In the past decade, the number of related enterprises in the game industry has soared from more than 5,000 to more than 390,000, creating 2.74 million professional jobs and millions of derivative jobs such as game anchors.
Nowadays, the cloud game industry is still accelerating its ecological development, further improving the commercial efficiency of the cloud game industry and amplifying the industrial income. For example, Tencent has joined hands with operators, terminal manufacturers and content platforms to promote content ecological construction, and at the same time distributed multi-terminal cloud game services to cloud gamers; In C-TREK era, while developing the original cloud game project "Biography of Spring Grass", it is also in-depth cooperation with chip manufacturers to explore how to serve game developers and how to reduce costs and increase efficiency for manufacturers.
Of course, the current development of the cloud game industry is not limited to the game products themselves. In the market, many cloud game manufacturers rely on cloud game technology to continuously expand the use scenarios of cloud games and cut into a broader industrial field. For example, Ali Yuan Jing aims to build the infrastructure in the era of cloud games and meta-universe, providing not only cloud game technical services for game manufacturers, but also technical support for Xi 'an Museum, BMW and other tourism and automobile industries.
In addition, well-known cloud game manufacturers in the industry are also expanding. For example, Times focuses on providing real-time cloud rendering solutions, Hai focuses on real-time interactive content cloud computing services, and manufacturers such as Migu Kuaiyou and Tianyi are making efforts to build 5G applications.
It is not difficult to see that the cloud game industry is helping all walks of life to integrate and develop, not only lengthening the cloud game industry chain, but also seeking business growth opportunities, which is expected to open a more magnificent future horizon.
As an official summit, CCBN Cloud Game Ecological Innovation Summit hosted by the Institute of Radio and Television Science of the State Administration of Radio, Film and Television not only released a positive development signal for the industry, but also helped to bond the strengths of all parties in the industry, * * * cast the industrial chain, tap more application scenarios, and boost the cloud game industry into a new development stage.
Gather industrial strength to create a new future of cloud games.
In addition to SARFT as the organizer, well-known enterprises such as China Information and Communication Research Institute, Migu Express Tour, Ali Yuan Jing, BOE, Baidu AI Cloud, Songying Technology and Nibiru Ruiyue will also participate in this CCBN Cloud Game Ecological Innovation Summit. Exhibitors cover network services, hardware manufacturing, financial investment and other industries.
With the guidance and coordination of SARFT, capital will have more confidence in the cloud game industry; Communication and cooperation between industry partners can realize resource sharing. Through this meeting, we will discuss the core pain points such as content supply and network experience of cloud games, and all industries will be able to discuss the most realistic and efficient development route.
Electronic technology also sincerely invites partners from all walks of life at home and abroad to participate in this grand event. Whether your business is game development, game distribution, cloud game solutions, TV hardware, system development, etc. Welcome to contact with electronic technology. I believe your participation will definitely add luster to this event. Let's help China's cloud game industry to create a new future!
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