Nowadays, young people, ordering takeout has become a "routine". If the takeaway platform is paralyzed, they don't know how to solve the problem of food and clothing. Baidu, Meituan and Hungry, which one are you used to? Today, Bian Xiao is not here to recommend a takeaway platform, but to expose a "hidden rule." ...
Take-away unspoken rules exposure: first raise the price, and then use the red envelope to reduce the price! Some are twice as expensive as shops!
Everyone knows that it is not only convenient to order takeout, but also cash in red envelopes, and the order is fully reduced, and the price is definitely more favorable. However, after comparing the online and offline prices of many restaurants, the reporter found that this is not the case.
Some media have found through comparison that many take-away online prices are often about 20% more expensive than offline. In a "Xianghe Meat Pie" store in Fangshan, Beijing, the store said that because the take-away platform has to deduct 20%, online sales can only increase the price, and the offline price remains unchanged. Selling cakes offline 10 yuan, online 12 yuan. Sometimes the discount won't go up by 20%, but it will definitely go up a little.
The situation of "expensive online" is not a case. This is how many restaurants in Beijing handle it. Baidu take-away food delivery staff also said that the online price increase in stores is common, because now the take-away platform has to charge 20% commission for the store's running water. In order to make ends meet, online take-out can only increase the price. Not only Baidu takeaway, but also every takeaway platform.
In the investigation, the reporter found that the gluttonous bullfrog in a restaurant ate 48 yuan in the lobby, but the takeaway price was 68 yuan. And this store's package, after deducting all kinds of "full reduction" concessions, averages 30 yuan. In physical stores, all packages are 15 yuan.
First, the price was raised, then the red envelope was fully deducted, and the customer did not get benefits. Some merchants also admit that diners are increasingly relying on take-away platforms, and 70% of the turnover of merchants comes from take-away income. If you don't play by the rules, there will be no business.
The owner of a restaurant told reporters that if you don't take part in the "full reduction", all your competitors will be doing full reduction, so the number of orders will drop. If you don't participate, you will be placed in a very backward position by the takeaway platform. Basically, it is possible to order once a day, or once every two days, so the price will be a few dollars higher. Wool is on sheep. I can't help it.
Revealing the benefit chain of take-away platform: "commission" is just small money ...
"commission" is a means to maintain the take-away platform, but it is only "small money" for the take-away platform. The biggest profit of the takeaway platform in the future may be the penetration into the supply chain and financial services of stores.
It is understood that there is no clear and effective profit model for online take-out platforms at present. According to general analysis, it is difficult to cover operating costs only by collecting commissions.
In addition to collecting commissions, take-away platforms are increasingly eager to make profits. In recent years, some media have exposed the situation of the US group's take-out and hungry, and the bidding ranking of catering businesses has appeared on the platform-merchants can buy the top positions by paying.
Paid search is also a kind of advertisement, which should meet the specific requirements of relevant laws and regulations and cannot infringe on the legitimate rights and interests of consumers; However, the specific type of paid search has not been recognized, and the nature of paid information service with search engine as the main body needs further study.
Consumers should know whether the takeaway they buy is an advertisement. If it is an advertisement, the takeaway platform needs to be clearly marked.