That headband is also a sales tool and the best way for ordinary people to create personal ip. Never completely imitate other people's hair bands, but be sure to seek your own "uniqueness". You should carefully study the deep-seated user needs behind the hair circle, determine the core concepts, and seize the key circle of friends to send out the effect you want.
Especially in the era of selling goods in the circle of friends, why do so many people choose to buy from you when selling goods? So we must learn to "surprise our friends and occupy their thoughts"
Let's talk about how to write a circle of friends.
1, the thinking behind the copywriting in the circle of friends
A good trust relationship is the first step to bring goods.
After several years of rapid development, the proportion of goods brought by friends circle is now one in ten thousand, but if we communicate and interact well in the early stage and integrate products into our lives, the transaction rate can be increased by 8%, which means that there are 8 people in 100. Therefore, if we do a good job in building a circle of friends, the transaction rate will also rise.
Before we sell, let your fans know you and get to know you, so as to realize the realization of the goods.
Attach importance to and share experiences.
First of all, you have to understand why fans care about you. From the perspective of human nature, because your information is very valuable to him, the other party will pay attention to you. How is that possible? It is to provide value to others and continue to be "altruistic".
Share your experiences, feelings or experiences learned from other places. Such a circle of friends will not be easily blocked by others.
For example, if the "big coffee" you know is in your circle of friends, will you easily block him? Because you think it is valuable to pay attention to "big coffee", because "big coffee" itself represents an experience and cognition, and you want to get close to excellent people and even take the initiative to learn from them.
Empathy as his fan, if you think so, then fans in your circle of friends will think so. So you need to share more valuable and useful information to keep your fans concerned.
Communicate with each other and build trust.
By chatting, praising, commenting, etc. With friends, we can gradually establish a trust relationship, and then we can easily promote our products.
This is the trust generated by interaction, which in turn leads to transactions. Just like a new friend often interacts and chats, generates mutual trust and then meets offline, there is a process, and so is our online transaction. From strangeness to familiarity to trading, there will be a process of observation.
"Slow is fast" is the truth. Seriously build your own circle of friends, pave the way for trust in the early stage, and let fans know and know what you do. Let's go to the circle of friends to see if your products are selling well, so I'll try. The deal is as simple as that.
Then, when building trust, the customer completes the first order and serves him attentively, and he may continue to generate two, three or even more transactions. Or he can introduce some new friends to buy it. This is the effect of customer management and recommendation.
D curious and intriguing, keep an interesting soul.
If it is difficult to have a chance to chat with each other in private, you need some interesting ways to play. You can send humorous stories in a circle of friends or ask for help in a group.