McDonald's and KFC are like a pair of good friends, as the fashionable foreign fast food, hand in hand appeared in the public's field of vision, has been very popular. Coupled with the advancement of fast-paced life now, people are busy working and studying every day, so the diet also pursues fast food, the emergence of such fast-food restaurants is also in line with the trend of performance. In foreign countries, McDonald's to be better than KFC, McDonald's stores than KFC stores to be a lot more, McDonald's in the traffic is also very large, but it is very strange, come to China, but is KFC to be more popular than McDonald's, KFC stores in the city, and McDonald's restaurant people but less, this is why?

This article will analyze the reasons from the timing, focus, concept, strategy, four aspects, interested partners to move good bench Oh ~

First, grasp the timing

From the time to count, McDonald's was in 1990 to China, the first store is in Shenzhen, KFC was in 1987 came to China, opened in Beijing Qianmen, the first store is in Shenzhen, and the KFC is in 1987 to China. Qianmen in Beijing opened the first store, time than McDonald's to three years earlier, three years is not short ah, it is due to KFC was the first to enter China, only the first time to seize the market of foreign fast food in China, a good grasp of the time, inspired by the great potential of the local market in China, the first step of the strategy to go better. And the catering industry is to be peculiar, that time the Chinese market is not the concept of foreign fast food, the arrival of KFC, the first time into the public eye, but also seized a large number of consumers' minds, and got the earliest recognition.

Second, different focus

KFC and McDonald's, although the same Western-style fast food, but the focus of the taste is different. McDonald's main launch is the burger series, KFC's main product focus on fried chicken. Although the acceptance of Chinese people for Western food in the continuous improvement, but after all, not the mass group, the general public still prefer and Chinese taste similar to the fried chicken, for the Western taste of burgers and other acceptance is not so high.

Third, the concept of different

When KFC came to China, seized the market opportunity, and did not give up to do the homework of the Chinese food culture, to create the concept of "family members of the consumer", to create a very peaceful, full of affectionate Family atmosphere, focusing on the family as the object to serve, this concept is consistent with China's national conditions, the material level is now enhanced to the family-oriented Chinese people love to choose a good dining environment, and is suitable for family members to dine, but also launched a family bucket, suitable for a family to eat. And McDonald's concept is different, to "young, lively" for the appeal, to create a relaxed and pleasant dining environment, tends to "I like, I am happy".

Fourth, strategy

McDonald's strategic approach is to "insist on doing their own", regardless of the service object is the powerful northerners, or gentle flow of the southerners, the launch of the product has always been the western characteristics of the fast food, their own set of mature standards and position, will not go to meet the needs of the people. and position, will not go to cater to Chinese tastes and make changes. But KFC is different, from early on the strategic policy is "based on China, into life", very willing to make changes for the Chinese service object, such as the later launch of the peace of mind fritters and rice, etc., although KFC in this regard now there are some changes, but the behavior is far from KFC to do to fit, KFC is more willing to cater to Chinese tastes. KFC is more willing to innovate products to cater to Chinese tastes and focus on localization of products.

In summary, I think it is because of the above four reasons, KFC has been able to McDonald's in China more fire, the development prospects are broader. So, guys, do you like KFC or McDonald's more? Welcome to leave a comment below PK Oh~