gradual change of consumption in human society

Consumption pattern in industrial society: mainly industrial tangible products

Consumption pattern in post-industrial society (era of "experience economy"): mainly service intangible products. From the perspective of economic form, several stages of human social development:

(1) Pre-industrial society: human beings struggle with nature;

(2) industrial society: manufacturing material products;

(3) Post-industrial society: service industry. Besson: service is an activity that can produce valuable benefits or satisfaction, which can not be completed by consumption itself or is unwilling to be completed by consumption itself.

Reisen Moore and Birthler: Service is time, process and result.

Nettinos: Service is one or a series of behaviors that occur in the process of mutual contact with people or tangible facilities, which can bring satisfaction to consumers.

Fitzsimmons: Service is a perishable intangible experience process, in which consumers

play the role of producers.

"experience economy" OR "experience economy"

Emphasis on customer orientation, experience process and role-playing is the core of "experience economy". Difficulties in catering industry management:

The dishes sold, service methods and environmental atmosphere are comprehensively reflected.