Shopping mall refers to a building that implements unified management and sells several kinds of goods by floor, location and counter.

And facilitate customers to buy retail formats that provide necessary services; Shopping center is a multi-functional, multi-format and multi-industry large-scale commercial property, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, which integrates many commercial functions such as tourism, shopping, leisure, entertainment, catering and so on. It is necessary to have a wide shopping corridor and a good moving line design, give full consideration to tourists' rest and parking facilities, form their own attraction by shaping the environment, and combine its architectural aesthetics with commercial functions.

2. Different urban functions

Shopping mall is just a shopping place, serving department store buyers in a specific business circle; Shopping center is a commercial real estate project that concentrates many commercial resources. Through commercial integration and long-term operation, it will become a bustling place of commercial centers in the city or a wider range, and realize the positioning of urban commercial subjects, the gathering of urban consumer culture and the various values of real estate demand.

3. Different financial functions.

As a simple circulation link, shopping malls realize the capital turnover of operators and suppliers through commodity sales; shopping center

As a brand-new commercial real estate project, it integrates the huge industrial chain of finance, real estate, property and commerce, and realizes the continuous renewal and market circulation of the whole industrial chain through consumers' long-term repeated consumption behavior. The commercial operation management of shopping centers is to realize the total consumption income through commercial activities, and serve the fundamental interests of commercial real estate investment recovery and long-term preservation and appreciation of property assets, and its urban financial function can not be ignored.

4. Different ways of making profits

Shopping malls mainly profit from the sales revenue share of counters; Shopping centers mainly profit from the rental income of sublet properties.

5. Different operational management priorities

The operation and management of shopping malls mainly focus on product mix and promotion, mainly on joint operation of counters, and a small amount of auxiliary independent services.

Matching orders, adopting the combination of counter sales and open-shelf sales, and realizing the management of purchase, sale, settlement and storage through unified cashier; The focus of shopping center operation management is the allocation of business portfolio and the effect of tenant management, mainly focusing on operating tenants.

Through the unified management of property and business, we will create a unified shopping environment and customer service for the decentralized operation of many businesses.

Service guarantee system. A shopping center can include one or even many department stores.

6. Different customers

Shopping malls buy and sell goods, face customers with relatively concentrated direct purchase purposes, operate goods, rent properties, manage merchants, and operate all customers and customers with potential purchase needs.

7. Different business districts

Shopping mall business circle is relatively fixed, with more community types and wider shopping center business circle. Passenger flow can be tourists, from all over the country, or even from the whole city.

8. Different property scales

Shopping malls generally choose medium-sized properties, and shopping centers are generally several times as large as shopping malls, with large area, large construction area and large parking area.

9. Different layout modes

Shopping malls are arranged in the form of commodity islands with limited enjoyment space. Shopping centers are mostly arranged in several pedestrian streets or corridors, and their enjoyment space should not only penetrate the gathering and interaction of various formats, but also extend to the surrounding environment.

10. Different shopping environment requirements

The shopping center requires the overall atmosphere and the effect of comprehensive experience; Department stores emphasize the display effect of goods.