In order to ensure that work or things can be carried out efficiently, it is often necessary to make a plan in advance. The plan is a written plan, which is the detailed rules and steps of specific actions. So what kind of scheme is good? The following is my carefully organized planning scheme for catering marketing activities. I welcome your reference and hope it will help you. 1

Dragon Boat Festival, also known as Duanyang Festival, Noon Festival, May Festival, Five-Day Festival, Ai Festival, Duanwu Festival, Heavy Noon Festival, Noon Festival and Summer Festival. Dragon Boat Festival is a traditional festival for the Han people in China. The essential activities on this day have gradually evolved into eating zongzi, racing dragon boats, hanging calamus, wormwood and mugwort leaves, fumigating Atractylodes rhizome and angelica dahurica, and drinking realgar wine. To commemorate Qu Yuan's taking "China Dragon Boat Festival" as one of the national legal holidays. Moreover, it is a small holiday, and many relatives will choose to have dinner at the hotel. Therefore, the direct impact is to accelerate the business of the hotel, and savvy merchants will certainly not miss such an excellent opportunity. A series of wonderful hotel Dragon Boat Festival promotions have attracted consumers and improved the benefits for the merchants. Dining Dragon Boat Festival promotion program. How does the hotel conduct promotional activities? The following is the promotion plan of a hotel.

1. Promotion form

1. xx Restaurant has launched three novel health dumplings since May 18th (prices to be determined): (in charge of _)

(1) Green tea salted meat dumplings: clearing throat, benefiting qi and caring skin.

(2) Red bean paste and alkaline water dumplings: cool and relieve summer heat, promote digestion and strengthen the stomach.

(3) Coix seed mushroom dumplings: clearing away heat and toxic materials, dispelling wind and inducing resuscitation.

2. xx Restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to promote catering to diners.

3. xx restaurant plans to launch an activity of "savoring fragrant zongzi, getting rid of diseases and keeping healthy during the Dragon Boat Festival" in combination with traditional customs.

second, the decoration and atmosphere in the store

1. xx restaurant has a display stand at the door to promote and sell exquisite zongzi and wormwood cakes.

2. Decorate the restaurant facade with sachets and wormwood, and decorate the floor with balloons of various colors.

3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.

3. Advertising

1. Publicity leaflet (produced by the artist and completed before 16).

2. newspaper advertisement (the marketing department is responsible for advertising in Nanshan newspaper and Evening News at the end of May and the beginning of June).

3. Poster making (the artist is responsible for designing, making color spray-painted drawings and putting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, the division of promotion

1. The distribution of leaflets is mainly responsible for Chinese food marketing, with the cooperation of other departments.

2. The Chinese food service desk is responsible for individual booking.

3. The hotel marketing department is responsible for the reservation of frequent customers and agreement customers

4. Manager Zheng Yunfang is fully responsible for the promotion and reservation. The 15th day of August in the lunar calendar is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". Mid-Autumn Festival has always been a good time for restaurants and hotels to promote sales, and it is also the best opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of restaurants and deepen the impression of restaurants in the minds of consumers.

first, target market analysis

the customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumption, which requires the hotel to take into account the personal interests of those private consumers on the basis of upgrading.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 21-31 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is August 5th, he/she can enjoy a 5-6 discount (according to the actual decision of the hotel) when having a dinner in the hotel with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends with 815 (within Linfen area), you can enjoy a discount of 5-6% (according to the actual decision of the hotel) for dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.

4. As there is no accommodation service in this hotel for the time being, we can join hands with other accommodation-oriented large hotels to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The activity will be held from August 11 to 21 of the lunar calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try your mobile phone. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on the website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

VII. Other suggestions

1. Equip a computer in the service hall and keep the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color. It is best to have a big FLASH animation on the homepage, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity through online marketing (the biggest advantage is a large audience and low cost). Planning scheme of catering marketing activities 3

1. Promotion theme:

Taste the traditional Dragon Boat Festival and experience colorful life

2. Promotion background:

The annual traditional Dragon Boat Festival is coming, and people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats

3. Promotion purpose:

Use the Dragon Boat Festival to create festivals. Promote sales and reduce inventory; Enhance brand image; Make manufacturers, consumers and supermarkets win; Strike at competitors.

Fourth, promotional products:

Zongzi and products related to making Zongzi (such as glutinous rice, pickled bacon, red dates, red beans, peanuts, etc.); Cooked food; Drinks; Household daily necessities commonly used in summer (such as mosquito repellent, mat, fan, etc.); Some household appliances (such as air conditioners, refrigerators, etc.)

V. Promotion target:

All consumers

VI. Promotion time:

June 22nd to June 24th

VII. Promotion content:

1, Free collection of wormwood with receipt

Activity time: June 22 to June 23, 8: 11 am

Venue: suguo supermarket Gate

Activity content: On the morning of 23rd, at the gate of suguo supermarket, consumers can collect wormwood for free with receipt (unlimited price), and each receipt is limited to two wormwood

2. Zongzi shooting competition

Activity content: June. In front of suguo supermarket, customers who spend more than 111 yuan at one time can take part in the zongzi shooting competition with a small ticket

Activity mode: each person can get 5 darts with a small ticket, and participate in the zongzi shooting activity at the designated place (there is a venue store at the gate of the shopping mall), and the one that hits is marked as "bean paste", that is, one of this kind of zongzi is obtained; The shot is "meat zongzi", that is, one of this kind of zongzi is obtained;

3. On-site promotion

Activity methods: free tasting, giving as much as you buy, special products, discounts, preferential sales, etc.

(1) Some cooked food products such as zongzi can be promoted by free tasting

(2) Some daily necessities such as household use can be sold at special prices and discounts

(3) Some drinks and drinks can be sold in bundles

(4) Some large commodities such as home appliances can be sold at full prices, special prices and discounts.

VIII. Relevant publicity:

1. Before the promotion, distribute the promotion list

2. Post the store poster outside the supermarket

3. In the supermarket, use pop to broadcast publicity

4. Various personnel publicize the catering marketing activities planning scheme. 4

The Mid-Autumn Festival is coming, and it can be said that it is the second largest festival in China. How should the hotel do a good job in the Mid-Autumn Festival promotion program in order to do a good job in the Mid-Autumn Festival promotion? The following is a hotel Mid-Autumn Festival promotion plan for your reference.

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. This year's Mid-Autumn Festival coincides with the National Day. Combining the actual situation of the hotel and the traditional national customs in China, in order to better carry out the hotel sales service, this department has specially formulated this plan:

Theme:

Celebrating the Festival

Activity time:

1-7 October

1. The purpose is to establish the "Hengtong" brand and achieve both economic and social benefits.

second, market target analysis: the hotel's tourists are mainly enterprises and institutions and a small amount of private consumption, which requires the hotel to take into account the private consumption of tourists in addition to improving the grade.

Third, pricing strategy

◆ The prices of rooms and meals remain basically the same, but some activities during the festival can be offered in the form of discounts or gift packages.

◆ In catering sales, the dishes should be rich, diverse and low in price, but pure profit should be considered for promotion activities. It is suggested to reduce or reduce the price of high-priced dishes.

IV. Activity content

1, guest room

◆ During the activity, standard room/single room can enjoy 321 yuan/room for one day, including breakfast discount.

◆ Reunion room (suite) of "Autumn of Fortune": 666 yuan/room/day, including breakfast, and a discount for a two-person reunion package worth 188 yuan.

◆ Guests staying in each room during the event will receive a dining voucher 51 yuan.

◆ Guests staying during the event can delay their check-out time until 14: 11.

◆ If the guest's birthday is on August 15th, with valid certificates, the guest room can enjoy a 61% discount, including breakfast discount.

2, catering

◆ Family reunion package: 388 yuan;

◆ Wealth reunion package: 688 yuan.

◆ If a family member's birthday is on August 15th, with a valid certificate, they can enjoy a 61% discount (excluding coupons and special dishes) for dinner in our hotel.

suggestion: the restaurant will offer Mid-Autumn Festival dishes, moon cakes, etc. with the characteristics of our hotel.

V. Advertising

VI. Activity layout

The hotel layout does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival of the National Day. The specific contents are as follows:

◆ On September 31, it rained at the entrance of the hotel and hung 4 lanterns. The content: Celebrating the National Day;

◆ On September 31th, a banner was hung in front of the hotel, which read: Happy Mid-Autumn Festival on the National Day of the whole city;

◆ One in the hotel lobby and one in the Chinese restaurant, one in Yi Labao;

◆ Two large octagonal lanterns are hung at the entrance of the Chinese restaurant;

◆ Two octagonal lanterns on tablecloths in the hotel front desk and Chinese restaurant bar and one octagonal lantern on each tablecloth in the lobby bar;

VII. Estimated expenses of the activity

◆ Advertising expenses * * *: 5,511 yuan.

◆ The octagonal lantern is quoted by the buyer according to the size of the model.

4 * * in Yi Labao: 121 yuan

◆ 1 * * banners: 111 yuan.

◆ In addition to the lantern fee, the promotion fee * * * is 5721 yuan. Planning scheme of catering marketing activities 5

I. Purpose of activities

National Day has always been a good time for restaurants and hotels to promote sales and stimulate consumers.