1, the promotion cost is low and the income is improved.

With the rapid development of mobile Internet, people will book or inquire in advance when eating out. There are many third-party platforms in the market to provide services for merchants, but they have to pay check-in fees and commission, which greatly reduces the income of restaurants.

But if the snack bar can have its own small program shop, there is no need to pay the sign-in fee and no commission. The profits of the operation are all their own. Under this premise, the storefront can not only get online exposure, but also greatly increase its own income.

2, a wide range of publicity to get more traffic.

The effective exposure range of physical stores is relatively small, about 500 meters in Fiona Fang, so the passenger flow that restaurants can get is often very limited, and there will naturally be fewer guests, which will lead to operational difficulties.

However, if a merchant opens a nearby applet function, he can show his store to WeChat users within 5 kilometers, which greatly improves the exposure of food and beverage outlets. As long as the customer opens a nearby applet, it is likely to become your potential customer.

3. Intelligent self-service reduces the cost of employing people.

For merchants, the combination of WeChat applet and smart cashier can not only improve operational efficiency, but also reduce the investment in personnel costs.

Users can enter the applet by scanning the code to place an order, place an order or make an appointment in advance. The order can be seen in the background of the merchant's intelligent terminal, and the kitchen can directly prepare the menu interface according to the order. Whether the user goes to the store to eat or needs to deliver food to the door, the merchant can provide it.

To sum up, we can understand that it is very necessary for snack bars to make their own small programs, because small programs have low investment cost and low promotion difficulty. The characteristic marketing model can not only help businesses bring traffic, but also improve user retention rate.