First, the sinking market of nearly 700 million users has become a source of growth for the development of the mobile Internet

1. With the deep popularization of the mobile Internet, the user scale of the sinking market has been steadily increasing, and the sinking market of nearly 700 million users accounts for 58.4% of the total traffic, which is the basic traffic of the development of the mobile Internet in China

3. Sinking market provides important traffic support for various industries, and the contribution rate of sinking market for industries with an incremental volume of more than 50 million is more than 60%

QuestMobile's data shows that most of the TOP 10 industries in China's mobile Internet growth come from the traffic of the sinking market, among which the contribution rate of the sinking market for the industries of automobile service, news and information, and finance and wealth management is remarkable, reaching 129.4%, respectively. significant, reaching 129.4%, 82.0% and 77.0% respectively.

4. Sinking market plays an important role in the growth of APPs of different volumes. More than half of the 10 million increments of APPs in short video, e-commerce, and office categories come from the sinking market

5. The proportion of female users and middle-aged and elderly people over 40 years old in the sinking market is outstanding, which means that the sinking market is the main position for women's consumption and the consumption of silver-haired groups

QuestMicroelectronics is the first company in the world to launch a new mobile app, and it is the only company in the world to launch a new mobile app in the sinking market. p>

QuestMobile data shows that in April 2022, the online medium and high consumption power of female users in the sinking market and middle-aged and elderly users over 40 years old increased slightly compared with the same period last year.

The digitization process of the sinking market has accelerated, and new growth space has been ushered in in various fields such as office, shopping, life and entertainment

1. The mobile Internet has penetrated into the daily lives of users in the sinking market, and the penetration of users in the sinking market in the areas of office, shopping, life, and entertainment has deepened

This is the first time in the world that the mobile Internet has been used in the sinking market. According to QuestMobile data, the net increase of users in the submerged market in the payment and settlement, efficiency office, online banking, comprehensive e-commerce and browser secondary industries exceeded 50 million.

2, office digital upgrade trend, the sinking market user penetration accelerated, home office and other diversified office scenarios to promote the formation of user online communication habits, the monthly per capita use of nearly two times longer

3, Ali, Tencent's office APP competition, the sinking market to release the space for growth

QuestMobile data show that. In April 2022, nail, enterprise weibo and tencent meeting APP sinking market user scale growth is significant, year-on-year user increment is 38.2 million, 13.16 million, 26.84 million.

4, the combination of WeChat small program and APP to meet the needs of users of a variety of uses, the high convenience of small program to attract a large number of new users in the sinking market, which the use of small program of the meeting class viscosity has grown significantly

5, the sinking market users online shopping and consumption potential is gradually released, and in the field of e-commerce, payment, online banking to maintain a faster growth

6, Taobao, Pinduoduo and other head of the e-commerce platform for the sinking market, the user base of the sinking market. In addition to basic life consumption, users in the sinking market also have enjoyable consumption needs, and their online consumption focuses on clothing and make-up products

9. The trend of online life services, home furnishings, and intelligence has become more popular in the sinking market. The trend towards online life services and intelligent home furnishings is evident in the sinking market, with double-digit growth in the user scale of the sinking market in both the local life and intelligent home furnishings industries

10. The head of the comprehensive life service platform has increased its layout of the sinking market through multiple channels such as APP and WeChat mini-programs, and has attracted more new users to the APP terminal while the percentage of sinking users in WeChat mini-programs has also risen progressively

11, Xiaomi, Huawei and other smart home accelerate the development of the sinking market, its Mijia, Huawei smart life APP monthly active user scale reached 10 million volume; Haier, Midea and other home appliance brands through the WeChat small program multi-channel to reach the sinking market, but also have a good harvest

12, with the short video ecosystem content is more and more rich, the live broadcasting scene is more diversified, to promote the further scale of the user in the sinking market and viscous

13. The user structure of the short video industry is obviously sinking, and users in the sinking market have shown a clear preference for short video apps, with Jitterbug and Shutterbug reaping more traffic from the sinking market, and its Extreme Edition is also favored by users in the sinking market

14. At the same time as watching, more users in the sinking market are becoming creators and participating in editing and filming of short videos, which is a great way to benefit from the high traffic of Jitterbug and Shutterbug.

The videoization and KOLization of content carriers have broadened the brand recognition channels for users in the sinking market

1. With the videoization and KOLization of content carriers, the attraction of content platforms for users in the sinking market has been increasing.