/ 14 ce 36d 3d 539 b 6002 1330 f 7 Fe 250352 AC 75 CB 77 c？ X-BCE-process = image/resize, m _ lfit, w _ 450, h _ 600, limit _ 1/quality, q _ 85 1, with the same hotel star rating;
2. Geographical proximity;
3. The hardware facilities of the hotel are similar;
4. The composition of customers is the same, and the composition of customers is the proportion of market segments.
It is recommended to choose 4-5 hotels with fierce competition with you as competitors and pay attention to them for a long time. When you choose competitors according to these conditions, you should analyze their strengths and weaknesses, and then further clarify which hotel is the most important competitor, which is the second competitor, which is the third and which is the fourth. How to analyze it?
/342 AC 65 c 10385343d 93287 e 998 13 b 07 ECB 80887 c？ X-BCE-process = image/resize, m _ lfit, w _ 450, h _ 600, limit _ 1/quality, q _ 85 I suggest to analyze it from two angles: the first is to combine the hotel's software and hardware facilities, and my suggestions in this regard are that, in addition to the number of saleable houses and the area of banquet and conference venues, The content of the questionnaire ranges from the telephone answering quality of the reservation personnel to the booking confirmation speed, etc. , and conducted an in-depth analysis of competitors. Then, by comparing their own hotels in all aspects, we make a ranking of competitive relations and adopt different coping strategies for different hotels.
/b3fb 43 166d 224 F4 ad8 b 670 db 02 f 790529922d 1cf？ X-BCE-process = image/resize，m _ lfit，w _ 450，h _ 600，limit _ 1/quality，q _ 85。 Secondly, based on customer satisfaction analysis, some hotels have old hardware, but good service. Many guests will check the customer's comments on OTA and other channels before booking a hotel. This kind of hotel.
/5882 b 2 b 7d 0 a 20 cf 4006 dfe 177d 094 b 36 adaf 997 c？ X-BCE-process = image/resize，m _ lfit，w _ 450，h _ 600，limit _ 1/quality，q _ 85。 Make a simple diagram to analyze. The red origin is your hotel, the vertical axis represents the price difference between you and other hotels, and the horizontal axis represents the customer review difference between you.
In addition to understanding how to choose traditional competitors, in the era of big data, the Internet platform has become a new battlefield for marketing. Who are your competitors in online channels?
/aa 18972 BD 40735 fa 44 1b4e 7 1955 10 FB 30 e 24080 a？ X-BCE-process = image/resize, m _ lfit, w _ 450, h _ 600, limit _ 1/quality, q _ 85 online channels, your competitors may have other hotels besides the hotels selected by traditional methods. Why? Because for many foreign tourists, the location of the hotel is not the most important condition.
For example, just like a visitor to Hangzhou, it doesn't matter whether he lives near Leifeng Pagoda or Lingyin Temple. In any case, he must visit. Also, online platforms, hotels ranked above or below your hotel, may also divert your guests.
/e7cd 7 b 899 e 5 10 FB 3a 9 f 2775 FD 233 c 895d 0430 c 0a？ X-BCE-process = image/resize，m _ lfit，w _ 450，h _ 600，limit _ 1/quality，q _ 85。 In addition, there is often a prompt on the OTA platform, which hotels have the guests who have been to this hotel been to? Then those hotels may also divert your guests, so which hotel on the network platform diverts your guests? Hotels with serious diversion may also be your competitors.