What is "deep"? What is "return on investment"? What is "Jinjiao Silver-edged Grass Belly"? As the saying goes, there are rules to follow, and words have jargon. With more and more investors turning from residential to commercial property, some jargon about shop investment has gradually entered people's field of vision. For investors who are new to commercial property, it is undoubtedly beneficial to understand these terms before buying a shop. Depth-width refers to the distance from the door to the back wall of the store, and width refers to the width of the store facing the street. Generally speaking, the depth-width ratio of shops is 3: 1 to 4: 1. For example, the width of a single store is about 4 meters, and the depth is mostly 12- 16 meters. For shops, the bigger the area, the better, which is not only conducive to ventilation and lighting, but more importantly, it is conducive to showing the strength of tenants and the brand image of goods, and enhancing the commercial value of shops. Because of the different locations, even if the Yinbian Caodu store in Jinjiao is close to the same shopping center or commercial street, the price and value are far from each other. For the commercial street, the store located at the intersection of the two passages is the best, that is, "Jinjiao", and the price is also the most expensive; Followed by street shops, that is, "silver edge"; Finally, there is an indoor shop called "Caodu". For shopping centers, the intersection of horizontal and vertical floors is Jinjiao, one side of the main corridor is the silver edge, and the middle hall is the straw belly. Loft apartment generally refers to a small apartment with a double-decker duplex structure. Its floors are mostly between 3.6 and 5.5 meters, and the single floor area is small, mostly around 30-60 square meters. Loft apartment can be divided into two floors according to the single floor area when it is sold. Loft apartment is tall and open, and the high-rise space is full of changes. It buys two floors on one floor, so it is very popular with some investors. Return on investment refers to the percentage of rental income collected each year to the total price of the store. The commonly used calculation method of return on investment is monthly rent × 12 (month)/selling price. Shops often show signs of steady returns when selling. Many investors think that they can sit back and relax after buying such a shop, but it is not, because no matter how high the return on investment is, it is based on the good operation of the shop. If the store fails, the promise of high income is just a dead letter. Xiao Ping originated from a common term in the business field in Taiwan Province. It refers to how much turnover can be generated per ping area (1 ping =3.3 square meters), and ping efficiency usually refers to the annual turnover generated per square meter of business area. For stores, the cost of water, electricity and labor per square meter is fixed. If the sales per unit area increase, we can achieve a more effective operating state. Entrustment refers to the sale of shops. On the one hand, the purchaser signs a commercial housing sales contract with the developer, and at the same time signs an entrustment contract with a professional commercial operation management company designated by the developer, and the management company pays the rent to the investor according to the pre-agreed rate of return. The 40/50-year property right of commercial property is determined by the nature of land. Among them, the land for commerce, tourism and entertainment is 40 years; Industry, education, science and technology, culture, health, sports, comprehensive or other land for 50 years. The property with 40/50 years ownership is a commercial property, and there is no restriction on loans or purchases, but the water and electricity costs, house purchase taxes and fees, and secondary transaction costs are higher than those of the 70-year-old property. Shade/sunny people are used to calling the orientation of commercial streets or shops facing east and south the sunny side, and the orientation of commercial streets or shops facing west and north the shady side. Shops facing the sun are warm in winter and cool in summer, and their value is higher than that of shady shops. Mal, whose full name is shoppingmall, transliterates as "Moore" or "selling goods", which means large shopping center, and belongs to a new type of compound business format. In particular, it refers to a large-scale super commercial center integrating shopping, leisure, entertainment and catering, including department stores, hypermarkets and many professional chain retail stores.